Jonathan Ochart
Founder & CEO at The Postcard Agency- Claim this Profile
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English Native or bilingual proficiency
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Spanish Limited working proficiency
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Bio
Adam Barrera
Night and day. When Jonathan arrived at the City of San Antonio to assist in managing the communication workflow between diverse stakeholders in the COVID-19 response, the need was immediate and the challenges were immense. Almost overnight, Jonathan reworked the team meeting structure to give every contributing agency a voice, directly improving health outcomes for the citizens of San Antonio. It was a privilege and a relief to work with Jonathan, whose streamlined and inclusive style made a lasting impact to the entire contact tracing operation.
Kevin Washington
Jonathan was great! He patiently took time to answer ALL of my questions, and each time I learned something new and immediately practical. Jonathan knows his stuff, and is able to explain it in a way that is engaging and understandable.
LinkedIn User
Working with Jonathan Ochart of "The Postcard Agency" has always been a productive and pleasant experience. He has a vast knowledge in overall Marketing & Social Media with proven results. We recently hosted a webinar on Social Media where Jonathan was the keynote speaker. His delivery was on point and the information shared was relevant with plenty of examples that helped better understand the concepts presented. I strongly recommend tapping into "The Postcard Agency's" expertise for your Social Media needs.
Adam Barrera
Night and day. When Jonathan arrived at the City of San Antonio to assist in managing the communication workflow between diverse stakeholders in the COVID-19 response, the need was immediate and the challenges were immense. Almost overnight, Jonathan reworked the team meeting structure to give every contributing agency a voice, directly improving health outcomes for the citizens of San Antonio. It was a privilege and a relief to work with Jonathan, whose streamlined and inclusive style made a lasting impact to the entire contact tracing operation.
Kevin Washington
Jonathan was great! He patiently took time to answer ALL of my questions, and each time I learned something new and immediately practical. Jonathan knows his stuff, and is able to explain it in a way that is engaging and understandable.
LinkedIn User
Working with Jonathan Ochart of "The Postcard Agency" has always been a productive and pleasant experience. He has a vast knowledge in overall Marketing & Social Media with proven results. We recently hosted a webinar on Social Media where Jonathan was the keynote speaker. His delivery was on point and the information shared was relevant with plenty of examples that helped better understand the concepts presented. I strongly recommend tapping into "The Postcard Agency's" expertise for your Social Media needs.
Adam Barrera
Night and day. When Jonathan arrived at the City of San Antonio to assist in managing the communication workflow between diverse stakeholders in the COVID-19 response, the need was immediate and the challenges were immense. Almost overnight, Jonathan reworked the team meeting structure to give every contributing agency a voice, directly improving health outcomes for the citizens of San Antonio. It was a privilege and a relief to work with Jonathan, whose streamlined and inclusive style made a lasting impact to the entire contact tracing operation.
Kevin Washington
Jonathan was great! He patiently took time to answer ALL of my questions, and each time I learned something new and immediately practical. Jonathan knows his stuff, and is able to explain it in a way that is engaging and understandable.
LinkedIn User
Working with Jonathan Ochart of "The Postcard Agency" has always been a productive and pleasant experience. He has a vast knowledge in overall Marketing & Social Media with proven results. We recently hosted a webinar on Social Media where Jonathan was the keynote speaker. His delivery was on point and the information shared was relevant with plenty of examples that helped better understand the concepts presented. I strongly recommend tapping into "The Postcard Agency's" expertise for your Social Media needs.
Adam Barrera
Night and day. When Jonathan arrived at the City of San Antonio to assist in managing the communication workflow between diverse stakeholders in the COVID-19 response, the need was immediate and the challenges were immense. Almost overnight, Jonathan reworked the team meeting structure to give every contributing agency a voice, directly improving health outcomes for the citizens of San Antonio. It was a privilege and a relief to work with Jonathan, whose streamlined and inclusive style made a lasting impact to the entire contact tracing operation.
Kevin Washington
Jonathan was great! He patiently took time to answer ALL of my questions, and each time I learned something new and immediately practical. Jonathan knows his stuff, and is able to explain it in a way that is engaging and understandable.
LinkedIn User
Working with Jonathan Ochart of "The Postcard Agency" has always been a productive and pleasant experience. He has a vast knowledge in overall Marketing & Social Media with proven results. We recently hosted a webinar on Social Media where Jonathan was the keynote speaker. His delivery was on point and the information shared was relevant with plenty of examples that helped better understand the concepts presented. I strongly recommend tapping into "The Postcard Agency's" expertise for your Social Media needs.
Credentials
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Google Ads Search Certification
GoogleMay, 2019- Nov, 2024 -
Content Marketing Certified
HubSpotJan, 2018- Nov, 2024 -
Google Analytics Individual Qualification (IQ)
GoogleApr, 2018- Nov, 2024
Experience
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The Postcard Agency
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United States
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Marketing Services
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1 - 100 Employee
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Founder & CEO
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Apr 2018 - Present
Lead all operational functions of a marketing and public relations agency I founded in 2018, including managing client accounts, developing business and sourcing and managing marketing professionals to support client projects. Develop public relations strategies, determine brand positioning, build media lists and conduct media training to amplify PR outreach efforts. Gain coverage for clients across industries in television, radio, print and digital media outlets. Write press releases and maintain strong relationships with the media to secure effective media coverage for clients and their announcements, product launches and events, in addition to managing crisis communications efforts. Spearhead and execute website development projects, including website design, website maintenance, content development, graphic design, keyword research, and SEO analysis and implementation to enhance customer journeys, generate leads and increase sales. Develop and manage content marketing strategies and calendars to convey thought leadership, build trust among audiences and drive conversions. Create timely and educational blog posts, white papers, video scripts, infographics and sales collateral to communicate the value of products and services while solving customer pain points. Devise creative social media strategies to cultivate authentic relationships between B2B/B2C brands and their target audiences in local, national and global markets. Build and maintain social media calendars to ensure content reflects each client’s core marketing objectives and campaign goals. Create and adapt copy and content for Instagram, Facebook, LinkedIn and Twitter so posts resonate with audiences across platforms. Manage organic and paid social media campaigns to increase reach, impressions and engagement. Write and distribute emails tailored to audience segments, in addition to developing and maintaining email marketing content calendars. Show less
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Kaufman Rossin
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United States
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Accounting
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400 - 500 Employee
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Content Marketing Specialist
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Jun 2017 - Apr 2018
Create and manage social media and content marketing campaigns for industry-relevant topics such as cryptocurrency, National Cyber Security Awareness Month and the Tax Cuts and Jobs Act, to build brand awareness, demonstrate thought leadership, generate leads and enhance customer journeys. Develop strategy, content calendar and written/visual content for the firm’s social media channels: LinkedIn, Twitter and Facebook. Refine social media performance by testing and analyzing new approaches to copy, photos, hashtags, influencer tagging and distribution times. Compile social media reports after examining Facebook Insights, Twitter Analytics and LinkedIn Insights to communicate business impact and provide suggestions to improve performance. Train staff and executives on social media and blogging best practices to effectively communicate their expertise related to their speaking engagements, professional events and community projects. Brainstorm and write SEO-friendly thought leadership pieces, including blog posts and articles for trade publications on newsworthy topics, providing new lead sources for the firm’s service lines. Write copy for client email newsletters and enhance professional biographies to more robustly communicate each individual’s relevant expertise to prospective clients. Build strong relationships with professional organizations, nonprofits and journalists to maximize content and social media engagement during campaigns and events. Assist in managing the firm’s public relations strategy including, but not limited to, writing press releases, developing media opportunities and strengthening the firm’s relationships with target media and social media influencers. Show less
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NPR
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United States
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Broadcast Media Production and Distribution
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700 & Above Employee
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Marketing Associate, NPR Corporate Sponsorship
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Mar 2015 - May 2017
Implemented the NPR sponsorship division’s external outreach initiatives across channels to generate leads on NationalPublicMedia.com. Tasks included executing marketing and digital ad campaigns, devising SEO strategies, and writing blog posts and email campaign copy. Analyzed Google Analytics metrics to communicate web performance after A/B tests, including page referrals and session length, to provide recommendations for future campaigns.Refreshed audience profiles, copy, photos, sponsor case studies and survey results on NPR program and event sponsorship webpages to prove NPR’s ability to reach and engage target consumers, in addition to spurring clicks, increasing session length and improving SEO rankings. Wrote social media copy for NPR sponsors to share from their prospective channels during events to highlight brand alignment as part of sponsorship packages. Produced digital and printed collateral for sponsored NPR events with Adobe Creative Suite, including icons, logos, posters, leaflets, banners, and buttons.Organized high-profile media events, including the first-ever Podcast Upfront, which showcased the most prominent podcasters across the industry. We successfully promoted public radio's advertising capabilities in a revolutionary manner, earning media coverage from the Wall Street Journal, Fortune, Ad Age and more. The event also resulted in new clients and increased billings.Managed event activation for NPR sponsors, such as Maker’s Mark’s campaign with NPR’s Ask Me Another. In addition to building strong relationships between agencies and NPR, I designed print collateral (posters, table tents, banners, etc.) and ensured materials reflected sponsor brands in a genuine and effective manner. Show less
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Marketing Intern
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Jan 2015 - Mar 2015
Researched clients’ business methods and analyzed why NPR/PBS listeners, viewers and web users are the best audiences to target for their campaigns.Created marketing and promotional materials using data gathered on NPR/PBS audiences through GfK MRI, comScore and Nielsen databases.Supported social media objectives, from contributing to the NPR Intern Instagram profile to judging YouTube video contest submissions.Tracked media coverage of NPR podcast Invisibilia, and campaigns such as the Lagunitas Tiny Desk Concert Contest. Show less
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Chandelier Creative
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United States
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Advertising Services
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1 - 100 Employee
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Social Media Account Coordinator (Freelance)
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Jan 2015 - Jun 2015
Managed social media calendars for Accor Global and Sofitel's eight locations across North America to ensure all posts mirrored each brand’s affinity for luxury, clear communication and unrivaled customer service. Wrote 3-4 succinct yet engaging social media posts daily for Accor Global and Sofitel’s Facebook and Twitter profiles, while keeping the target audience in mind to ensure each post's success among current and potential customers. Utilized social media sharing platforms (HootSuite and Falcon Social) to schedule posts on clients’ Facebook and Twitter profiles, while selecting appropriate media to accompany posts. Reviewed and edited junior writers' copy for Sofitel's Facebook and Twitter posts to maximize conciseness and clarity, in addition to reflecting the luxury brand and target customer. Analyzed social media performance monthly to determine success and room for improvement on Facebook and Twitter posts. Devised solutions for improving social media impressions and engagement based on these monthly research reports. Show less
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ByGeorge
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United States
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Retail
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1 - 100 Employee
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Wardrobe Stylist
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Aug 2014 - Jan 2015
Established strong customer relationships and set shopping appointments to satisfy customers’ needs, such as dressing them for new jobs, events, weight fluctuations, etc. Found novel ways to communicate with customers in addition to email, such as text messaging photos and posting new arrivals on Instagram. Gained solid product knowledge on fine jewelry and luxury designer brands (i.e. Givenchy, Celine, Isabel Marant, Proenza Schouler). Established strong customer relationships and set shopping appointments to satisfy customers’ needs, such as dressing them for new jobs, events, weight fluctuations, etc. Found novel ways to communicate with customers in addition to email, such as text messaging photos and posting new arrivals on Instagram. Gained solid product knowledge on fine jewelry and luxury designer brands (i.e. Givenchy, Celine, Isabel Marant, Proenza Schouler).
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Nadine West
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United States
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Retail
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1 - 100 Employee
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PR Intern
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Jun 2014 - Sep 2014
Managed the local e-commerce site's Facebook and Instagram profiles by uploading photos, statuses, etc. to attract new subscribers (Facebook page has 1500+ followers). Built a large following of passionate customers that now positively review their shipments on YouTube. Styled outfits to be delivered to subscribers, based on answers to personality questions online. Managed the local e-commerce site's Facebook and Instagram profiles by uploading photos, statuses, etc. to attract new subscribers (Facebook page has 1500+ followers). Built a large following of passionate customers that now positively review their shipments on YouTube. Styled outfits to be delivered to subscribers, based on answers to personality questions online.
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Nordstrom
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United States
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Retail
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700 & Above Employee
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Sales Associate
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Jun 2013 - Jul 2014
Sold designer shoes and clothing to customers utilizing product knowledge, wit and personality while delivering an exceptional experience. Interacting with clientele, selling high-end designer products throughout the store, planning weekend events to bring customers in to shop and more were daily tasks. Developed a personal customer list and built relationships through follow-ups, thank you notes, phone calls for upcoming events and constantly demonstrating stellar customer service to meet department sales goals. Assisted in designing the floor plan and layout each week. Drafted and distributed copy detailing focus events' significance along with selling tips, product knowledge and more for salespeople to make department events profitable. Show less
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University Fashion Group
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Austin, Texas Area
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Vice President
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Aug 2013 - May 2014
Planned trips for the student organization to work at Mercedes-Benz Fashion Week in New York September 2013 and February 2014. By maintaining and fostering new relationships with fashion show production managers and assistants, I secured work opportunities for organization members at Lela Rose, Trina Turk, Tess Giberson, Timo Weiland and other New York-based designers. Made hotel arrangements and assembled itineraries to streamline the trip. Organized the annual senior fashion show at the University of Texas at Austin, which now boasts national media attention (including Longhorn Network and ESPN). Led VIP events (such as the Cotton Inc. media room), which attracted Lexus of Austin and Austin Fashion Week to become official organization sponsors for the 2014 show, “Spectrum”. Show less
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University Fashion Group
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Austin, Texas Area
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Assistant Public Relations Director
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Aug 2012 - May 2013
Assisted the PR Director with various tasks including printing and distributing flyers, publicizing organization events, speaking on behalf of the University Fashion Group to media outlets, sending press releases and media kits to local businesses, and devising grassroots activities to garner new members. Attended New York Fashion Week to conduct front-of-house work for Project Runway, and backstage work dressing models and prepping looks for designers including Lela Rose and Timo Weiland. Dressed models backstage for several local Austin designers and publications' style weeks. Show less
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Spark Magazine Inc
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United States
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Writing and Editing
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Writing Director
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Aug 2011 - May 2013
Edited reporters' weekly blog posts and monthly fashion-related features for clarity, accuracy, taste and style to reflect SPARK magazine's aesthetic. As a former writer for SPARK, I examined various designers' fashion shows to discover and write about trends, study and write about the influence of fashion icons and designers on society, contribute posts to the magazine's blog. Edited reporters' weekly blog posts and monthly fashion-related features for clarity, accuracy, taste and style to reflect SPARK magazine's aesthetic. As a former writer for SPARK, I examined various designers' fashion shows to discover and write about trends, study and write about the influence of fashion icons and designers on society, contribute posts to the magazine's blog.
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US Federal Government
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Government Administration
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700 & Above Employee
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Summer Research Intern
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May 2011 - Aug 2012
Collected news pieces and government resources to compose detailed reports analyzing political situations in the United States and abroad. Edited junior interns' written reports to reflect the federal government's style, in addition to ensuring they followed proper research methods. Collected news pieces and government resources to compose detailed reports analyzing political situations in the United States and abroad. Edited junior interns' written reports to reflect the federal government's style, in addition to ensuring they followed proper research methods.
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Reporter
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May 2009 - May 2010
Wrote features, news articles, took photos and designed page layouts with InDesign for the Herald Post, awarded best Tabloid Format newspaper in the Department of Defense. Edited features for clarity, content, style and accuracy to represent United States Army Garrison Baden-Württemberg accurately to the public. Wrote features, news articles, took photos and designed page layouts with InDesign for the Herald Post, awarded best Tabloid Format newspaper in the Department of Defense. Edited features for clarity, content, style and accuracy to represent United States Army Garrison Baden-Württemberg accurately to the public.
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Education
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2010 - 2014
The University of Texas at Austin
Bachelor’s Degree, Public Relations -
2010 - 2014
The University of Texas at Austin
Bachelor’s Degree, Journalism -
2008 - 2010
Heidelberg American High School
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