Experience

Wiz

• Côte d'Ivoire
• Transportation, Logistics, Supply Chain and Storage

• Director of Growth Marketing

  • Feb 2023 - Present

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Gong

• United States
• Software Development
• 700 & Above Employee

• Senior Manager, Growth Marketing

  • Jul 2022 - Feb 2023

  I joined Gong as marketing hire #10 to build the demand generation engine for rapid growth. I currently manage the digital marketing team at Gong who own Paid Search, Paid Social, Web/CRO, Email, SEO and are responsible for driving top of funnel pipeline growth. During that time: ▪️Launched the Growth Marketing function at Gong ▪️Built and scaled SEO program (4X growth since 2020) and demand generation email program (2X growth since 2020) ▪️Drove online event promo… Show more I joined Gong as marketing hire #10 to build the demand generation engine for rapid growth. I currently manage the digital marketing team at Gong who own Paid Search, Paid Social, Web/CRO, Email, SEO and are responsible for driving top of funnel pipeline growth. During that time: ▪️Launched the Growth Marketing function at Gong ▪️Built and scaled SEO program (4X growth since 2020) and demand generation email program (2X growth since 2020) ▪️Drove online event promo (12k reg in 2021, 7k reg in 2020) ▪️Managed cross-functional campaigns (competitor buy-back campaigns with SDR org) ▪️Ran new marketing experiments: 1st super bowl ad, 1st Time Square billboard, 1st WSJ ad, Series D + Series E announcements, Gong logo on the Warrior’s court for Steph Curry 3 point record ▪️Joined as Content Marketing Manager in January 2020, promoted to Senior Growth Marketing Manager in July 2021 and to Senior Manager, Growth Marketing in August 2022

• Senior Growth Marketing Manager

  • Jul 2021 - Jun 2022

• Content Marketing Manager

  • Jan 2020 - Jun 2021



eFounders

• France
• Internet Publishing
• 1 - 100 Employee

• Head of Marketing

  • Jan 2019 - Dec 2019

  I joined eFounders in January 2017 to lead marketing for the studio and its new b2b SaaS startups. I worked on growing the eFounders brand and kickstarting the demand generation strategy for 5 new startups each year. During that time: ▪️We launched 15 b2b SaaS startups, 5 of which subsequently integrated Y Combinator ▪️eFounders was profiled in TechCrunch, Wired, Forbes, and 50+ other publications ▪️I implemented demand generation programs leveraging organic, paid… Show more I joined eFounders in January 2017 to lead marketing for the studio and its new b2b SaaS startups. I worked on growing the eFounders brand and kickstarting the demand generation strategy for 5 new startups each year. During that time: ▪️We launched 15 b2b SaaS startups, 5 of which subsequently integrated Y Combinator ▪️eFounders was profiled in TechCrunch, Wired, Forbes, and 50+ other publications ▪️I implemented demand generation programs leveraging organic, paid, and viral growth strategies driving the acquisition of our startups’ first paid customers ▪️I led events, blog, and podcast series grow eFounders and its startups brands

• Marketing Manager

  • Jan 2017 - Dec 2018



Pull Media

• United States
• Marketing Services
• 1 - 100 Employee

• Head of Content Marketing

  • May 2015 - Dec 2016

  I joined Pull Media in November 2013 as one of the first employees. I grew the content marketing team to 10 members, oversaw the launch of 12 markets, and drove 500% growth in revenue, eventually leading the company to be acquired in 2017 by Better Collective (STO: BETCO). During that time: ▪️We grew a portfolio of 250+ sites and drove 600% growth in SEO traffic. ▪️We optimized conversion rates and SEO rankings to generate leads for our partners, increasing revenue by… Show more I joined Pull Media in November 2013 as one of the first employees. I grew the content marketing team to 10 members, oversaw the launch of 12 markets, and drove 500% growth in revenue, eventually leading the company to be acquired in 2017 by Better Collective (STO: BETCO). During that time: ▪️We grew a portfolio of 250+ sites and drove 600% growth in SEO traffic. ▪️We optimized conversion rates and SEO rankings to generate leads for our partners, increasing revenue by 500%. ▪️I hired, trained, and managed a team of 10 Content Marketing Managers extending our reach from 6 to 18 markets. ▪️I joined as Content Marketing Team Manager and was promoted to Head of Content Marketing in May 2015. ▪️We were acquired in 2017 by Better Collective (STO: BETCO).

• Content Marketing Team Manager

  • Nov 2013 - Apr 2015