Experience

Union Gospel Mission Sacramento

• United States
• Individual and Family Services
• 1 - 100 Employee

• Public Relations Manager

  • Jun 2023 - Present

  Sacramento, California, United States Union Gospel Mission Sacramento (UGM) exists to meet the practical needs of our unhoused neighbors, to train them biblically, and to send them back into society with a transformed life. Delivering close to 100,000 meals a year and housing nearly 100 people a night, UGM has provided hope for so many in Sacramento, CA. My role: As Public Relations Manager I wear many hats: development, communications, and community relations. I primarily steward and grow our $4,000,000 development… Show more Union Gospel Mission Sacramento (UGM) exists to meet the practical needs of our unhoused neighbors, to train them biblically, and to send them back into society with a transformed life. Delivering close to 100,000 meals a year and housing nearly 100 people a night, UGM has provided hope for so many in Sacramento, CA. My role: As Public Relations Manager I wear many hats: development, communications, and community relations. I primarily steward and grow our $4,000,000 development pipeline. This includes donor communications, donor solicitation, and donor stewardship. I provide high level strategic planning for the development department in order to find new revenue and create strong community partnerships. I also manage all external marketing and communication efforts to our three key stakeholders: donors, volunteers, and community members. My impact: After a thorough review of our current donor portfolio and fundraising practices, I concluded that the current area of revenue growth for UGM was online giving. I have begun implementing three new initiatives to close the growth gap: (1) convert existing gifts by check into gifts by credit card (2) convert current one-time online gifts to monthly gifts and (3) create meaningful online content to capture new online gifts. Show less



Teach For America

• United States
• Education Administration Programs
• 700 & Above Employee

• Director Of Communications

  • Sep 2021 - May 2023

  Sacramento, California, United States Teach For America (TFA) is an education leadership development organization that is working towards the day when every child will receive an excellent and equitable education. My role: As Director of Communications and Development, I was in charge of all marketing, communications, and development work in the California Capital Valley region (Sacramento to Bakersfield). My primary responsibility was to steward and grow our $500,000 regional pipeline of current and new donors. This… Show more Teach For America (TFA) is an education leadership development organization that is working towards the day when every child will receive an excellent and equitable education. My role: As Director of Communications and Development, I was in charge of all marketing, communications, and development work in the California Capital Valley region (Sacramento to Bakersfield). My primary responsibility was to steward and grow our $500,000 regional pipeline of current and new donors. This included donor prospecting, donor communication, grant writing, grant reporting, community partnerships, and brand development. Maintaining our external communication was instrumental in stewarding our pipeline. I managed all digital marketing which included, but not limited to, social media, email marketing and our regional website. My impact: I was instrumental in the leadership and strategic direction of the California Capital Valley (CCV) region becoming an Alumni Innovation Region (shifting the focus towards fully supporting and investing in TFA’s alumni network of educational equity-oriented leaders in the Sacramento area). Through new media initiatives, grant proposals, and marketing collateral, I was able to capture the new narrative about our region into a compelling pitch for prospective and existing stakeholders.

• Communications Manager

  • Jan 2021 - Sep 2021

  Sacramento, California, United States



CalCAPA

• United States
• Non-profit Organization Management
• 1 - 100 Employee

• Events and Marketing Manager

  • Oct 2019 - Jan 2021

  Sacramento, California Area California Community Action Partnership Association (CalCAPA) is the state association for all of California’s Community Action Agencies. Each agency receives the Community Services Block Grant (CSBG) in service of alleviating the causes and conditions of poverty in their community. My role: As Events and Marketing Manager I planned, developed, and executed all in person and digital events. Some of these in person events included two annual gatherings: Legislative Day and CalCAPA… Show more California Community Action Partnership Association (CalCAPA) is the state association for all of California’s Community Action Agencies. Each agency receives the Community Services Block Grant (CSBG) in service of alleviating the causes and conditions of poverty in their community. My role: As Events and Marketing Manager I planned, developed, and executed all in person and digital events. Some of these in person events included two annual gatherings: Legislative Day and CalCAPA Annual Conference. Happening in Sacramento, Legislative Day was an opportunity for CalCAPA to invite state legislators to meet with our members and learn about the needs of our local Community Action agencies. The annual conference was focused on our network’s senior and executive leadership. My role in these events was to lead logistics from planning to execution. This included negotiating contracts with vendors, communicating with board sub-committees, and promoting the event to our members. For digital events, I would utilize GoToWebinar or Zoom to facilitate state-wide conversations and training amongst our members. This might also include legislators, policy leaders, subject matter experts, or community leaders. Topics would range from housing policy to COVID-19 responses. My impact: I was able to successfully negotiate contracts with event vendors that significantly reduced the cost of event planning from previous years. Under my guidance, the weekly newsletter was revamped and redone to increase audience engagement. The state-wide digital events I led were incredibly successful with high attendance and valuable takeaways. Show less



Hmongmentum LLC

• United States
• Advertising Services

• Founder

  • May 2017 - Sep 2019

  Sacramento, California, United States Hmongmentum (a pun for Hmong and momentum) is a community based organization that drives to build momentum in the Hmong-American community by investing in Hmong-American college students and young professionals. My role: I founded Hmongmentum in 2017 because I saw a gap between Hmong-American professionals and Hmong-American college students. Being Hmong-American myself, I know the difficulty of trying to navigate the professional world without mentors or leaders that look like… Show more Hmongmentum (a pun for Hmong and momentum) is a community based organization that drives to build momentum in the Hmong-American community by investing in Hmong-American college students and young professionals. My role: I founded Hmongmentum in 2017 because I saw a gap between Hmong-American professionals and Hmong-American college students. Being Hmong-American myself, I know the difficulty of trying to navigate the professional world without mentors or leaders that look like me. This was, unfortunately, true for many other Hmong-American students. To meet this challenge, I wanted to build momentum in the Hmong community by investing in our college students and young professionals by exposing them to successful Hmong-American leaders and influencers. This idea eventually turned into an annual conference titled, Hmongmentum Convention (HCON), where students and professionals came together to hear inspiring talks, engaging panels, and value packed workshops. I planned, managed, and executed the event from beginning to end. This included fundraising, social media marketing, website development, finding sponsors, interacting with vendors, and creating the topics for each session. My impact: I was able to create three HCON events in three separate cities: Fresno, CA (2017), Saint Paul, MN (2018), Sacramento, CA (2019). Each event drew nearly two hundred attendees from around the country. Through online crowdfunding, I was able to raise over $50,000 to kickstart HCON. Several Hmong businesses, content creators, and academics have seen their career start after attending HCON. Show less



Judi's Cleaners

• United States
• Textile Manufacturing
• 1 - 100 Employee

• Digital Marketing Specialist

  • Nov 2018 - Jun 2019

  Sacramento, California Area Judis Cleaners is one of the largest pick up and delivery dry cleaning operations in the Greater Sacramento area. My role: As the Digital Marketing Specialist, I managed the company’s website and social media platforms. My primary assignment was to review and recreate the company’s online presence to become more customer centered. This included WordPress, Facebook, Instagram, LinkedIn, and Mailchimp. My impact: This led me to redesign the WordPress website to… Show more Judis Cleaners is one of the largest pick up and delivery dry cleaning operations in the Greater Sacramento area. My role: As the Digital Marketing Specialist, I managed the company’s website and social media platforms. My primary assignment was to review and recreate the company’s online presence to become more customer centered. This included WordPress, Facebook, Instagram, LinkedIn, and Mailchimp. My impact: This led me to redesign the WordPress website to provide greater visibility for current products and services, allowing customers to quickly navigate to their desired destination. Social media and email marketing was also re envisioned with the customer in mind. From digital ads to targeted email campaigns, I was able to redirect the company’s online presence to reach new customers and generate new sales. I also initiated several strategic partnerships with local businesses and community partners that led to the creation of a Spring Quarter internship. Interns were local UC Davis students that learned the dynamics of a small business while getting hands-on experience with testing a new product. Show less



Girl Scouts Heart of Central California

• United States
• Non-profit Organizations
• 1 - 100 Employee

• Stategy and Outcomes Analyst

  • Feb 2017 - Jan 2018

  Sacramento, California Area Girl Scouts Heart of Central California (GSHCC) is a youth development program that focuses on leadership development. My role: Starting as a Recruitment Specialist, my role was to plan and lead parent involvement nights. These were local events hosted on a school campus or community library that gave parents and their kids a chance to explore the Girl Scouts program. I coordinated all the logistics from event planning to volunteer management. As I grew with the company, I was… Show more Girl Scouts Heart of Central California (GSHCC) is a youth development program that focuses on leadership development. My role: Starting as a Recruitment Specialist, my role was to plan and lead parent involvement nights. These were local events hosted on a school campus or community library that gave parents and their kids a chance to explore the Girl Scouts program. I coordinated all the logistics from event planning to volunteer management. As I grew with the company, I was given a new role as Strategy & Outcomes Specialist. I would prepare and deliver Salesforce reports related to member retention and recruitment while also utilizing Salesforce Marketing Cloud to send all email campaigns. My impact: I led recruitment campaigns in over ten California cities that generated over seven hundred new Girl Scout members and two hundred adult volunteers. My Salesforce reports allowed internal staff to quickly and efficiently resolve membership related problems. The email newsletters I crafted led to increased membership engagement, recruitment, and cookie sales.

• Recruitment Specialist

  • May 2016 - Feb 2017

  Sacramento, CA