Experience

Coline.care

• France
• Human Resources Services
• 1 - 100 Employee

• Co-founder

  • Nov 2021 - Present

  Chez Coline Care, on a conscience que l’inclusion dans la société passe également par le travail. En France, 30% des collaborateurs sont confrontés à la maladie chronique et à l'handicap, 15% des actifs vivent avec une maladie chronique, 15% sont aidants. Coline.care est la première solution favorisant la QVT et l’inclusion des collaborateurs touchés par la maladie chronique ou à une situation de handicap pour eux ou pour un proche en mettant le patient partenaire au cœur de son dispositif. Chez nous, pas d’algorithme ou de bot, l’humain est au centre de la solution . Comment ? En proposant aux collaborateurs : - d’échanger en illimité avec des patients partenaires via des séances privées et confidentielles - de consulter en illimité le contenu, les articles, les podcasts et les masterclass co-construits avec des patients partenaires - d’assister à des conférences animées par des patients partenaires Pour en savoir plus ou pour obtenir une démo, contactez-moi ici ou directement sur notre site https://www.coline.care



Petit Bateau

• France
• Textile Manufacturing
• 700 & Above Employee

• E-Commerce / UX / Traffic & Acquisition Manager Senior

  • Jun 2017 - Feb 2022

  Je manage l’acquisition et le trafic sur 6 marchés européens. La gestion d'un budget de plusieurs millions d'euros m'offre l’opportunité de tester tous les canaux et toutes les stratégies permettant à l’entreprise de développer ses performances dans une démarche très ROIste et en tenant compte des spécificités de chaque marché (FR, DE, UK, IT, ES, BNL). J'ai pu mettre en place de nombreux outils dont l'Attribution avec Mazeberry/Ysance, Facebook Attribution, Google Analytics, Tagco, Email Acquisition, Retargeting, Display programmatique, Affiliation affinitaire. Je travaille aujourd'hui sur Salesforce Commerce Cloud, Content Square, AB Tasty, Einstein, MixCommander et OneStock. Optimisation des parcours de conversion via GA, Content Square et AB Tasty. Je suis focalisé sur la rentablité de chaque campagne en m'appuyant sur l'attribution du parcours d'achat et en oubliant la vision last-click. En collaboration avec les agences, je gère les campagnes SEA, SMO, SEO, RTG, RTB, Affiliation, Lead génération... en adaptant les leviers aux objectifs attendus (branding, conversion, fidélisation...). J'ai une vision long-termiste, je suis logique et je fais preuve de bon sens.



WISBY LIMITED

• United Kingdom
• Advertising Services
• 1 - 100 Employee

• Head of E-Commerce (Acquisition, Conversion & Retention) - (Pharma & Marketing)

  • Jul 2015 - Jun 2017

  Responsible for the growth of the digital healthcare business in 6 European countries (UK, France Switzerland, Norway, Denmark & Poland). Management of a team of 13 people operating in a highly competitive health sector. Monitor sales growth, identify growth opportunities, implementing optimisation plans to grow traffic and revenue. Insight into price competitiveness. Developing digital strategies (CRO, PPC (Budget of £70k/month), SEO, Email, Content & Paid Advertising) focused on delivering great user and customer journey.« Creating and implementing the strategy for 6 markets, 13 e-commerce managers, thousands of customers developed my organisation and my business skills »

• Country Manager, French speaking countries

  • Oct 2014 - Jul 2015

  Management of a team of 7 people operating in a highly competitive health sector including the following projects: Planning and preparation of the marketing strategy for the French Market, Management and optimisation of 10 websites in collaboration with websites managers, designers & developers. Planning and implementing of SEO strategy. Setting up emails campaigns, recruiting and managing affiliates for the French Market, recruiting, leading and mentoring a team. « Being Country Manager, responsible for 7 people helped me to improve my analysis and management skills »



L'agence l'Effet Papillon

• France
• Marketing Services
• 1 - 100 Employee

• Digital Project Manager / Digital Communication

  • May 2013 - Oct 2014

  In charge of digital projects for the agency, implementing SEO and PPC strategies. Managing a portfolio of 15 digital marketing clients. Identifying data and trends using Google Analytics and using the findings to influence changes in PPC, SEO and UX. Working with in-house CRO, UX and Web Development teams to test new and existing web pages. Implementation of web processes for our Clients. Email marketing management using MailChimp. « My first job in a digital agency helped me to learn how manage my time and how to deal with several different projects and Clients at the same time. »



MyEuropa

• Pula, Croatia

• Webmarketing strategy project leader

  • Feb 2012 - Feb 2013

  Web Communication and Webmarketing strategy project leader for the European professional social network MyEuropa.eu (Pula, Croatia). Development of application tools in order to promote the platform, to increase the number of its members and to promote an European event. « This first experience abroad made me understand how valuable is it to work in multi-cultural environments combined with practical experience in several projects » Web Communication and Webmarketing strategy project leader for the European professional social network MyEuropa.eu (Pula, Croatia). Development of application tools in order to promote the platform, to increase the number of its members and to promote an European event. « This first experience abroad made me understand how valuable is it to work in multi-cultural environments combined with practical experience in several projects »



Fédération du Crédit Mutuel Anjou

• Angers, France

• Communication and marketing analyst at the “Crédit Mutuel Anjou

  • Apr 2011 - Dec 2011

  Communication and marketing analyst at the “Crédit Mutuel Anjou, first rate bank (Angers, France). Development of two communication’s actions to increase the number of new young customers on the Bank Communication and marketing analyst at the “Crédit Mutuel Anjou, first rate bank (Angers, France). Development of two communication’s actions to increase the number of new young customers on the Bank



Parc des expositions

• Région de Angers, France

• Optimisation of the on-line communication and of the integration of the social networks

  • May 2010 - Jul 2010

  Optimisation of the on-line communication and of the integration of the social networks for the “Parc des Expositions” (Angers, France). Study of competition and social networks in order to improve the satisfaction and the information given to the customers. Optimisation of the on-line communication and of the integration of the social networks for the “Parc des Expositions” (Angers, France). Study of competition and social networks in order to improve the satisfaction and the information given to the customers.