Experience

BeamUP

• Israel
• Software Development
• 1 - 100 Employee

• VP Product

  • Jul 2022 - May 2023

  • Launched the Facility Intelligence product and grew it to become BeamUp’s flagship product, accounting for 70% of revenue. • Restructured the Product and Engineering teams in order to transition to the product squads model and to better align teams’ objectives with company goals. • Launched the Facility Intelligence product and grew it to become BeamUp’s flagship product, accounting for 70% of revenue. • Restructured the Product and Engineering teams in order to transition to the product squads model and to better align teams’ objectives with company goals.



Ment.io

• E-learning
• 1 - 100 Employee

• VP Product

  • Jun 2021 - Jul 2022

  • Launched a new analytics and administration product that empowered both customers and Ment.io’s Customer Success team. • Initiated and rolled out a series of Product UX improvements that increased NPS score by more than 40 points. • Launched a new analytics and administration product that empowered both customers and Ment.io’s Customer Success team. • Initiated and rolled out a series of Product UX improvements that increased NPS score by more than 40 points.



Collective

• Media Production

• Fellow

  • Nov 2019 - Jul 2020

  Working on my own startup at the TLV Collective (an accelerator) Working on my own startup at the TLV Collective (an accelerator)



hibob

• United States
• IT System Custom Software Development
• 700 & Above Employee

• Director - Product Management

  • Jun 2018 - Nov 2019

  • Led a major product strategy initiative. • Designed a new Compensation Management module. • Led a major product strategy initiative. • Designed a new Compensation Management module.



Self

• Switzerland
• Business Consulting and Services

• Injury, recovery, and rehabilitation

  • Dec 2017 - Oct 2019

  • Critically injured in a kite-surfing accident. • Started working part-time at Hibob during rehabilitation (details above). • Critically injured in a kite-surfing accident. • Started working part-time at Hibob during rehabilitation (details above).



Hint Health

• United States
• Health, Wellness & Fitness
• 1 - 100 Employee

• VP Product Management

  • Feb 2017 - Feb 2018

  • Managed Hint’s product roadmap, leading to a ~90% YoY growth. • Led a complete product redesign to improve user experience • Established an offshore deve • Managed Hint’s product roadmap, leading to a ~90% YoY growth. • Led a complete product redesign to improve user experience • Established an offshore deve



Zenefits

• United States
• Human Resources Services
• 200 - 300 Employee

• Director of Product Management

  • Jul 2015 - Feb 2017

  • Led team of 8 PMs, responsible for all benefits-related products • Grew benefits ARR from $20M to $60M • Launched an industry-first health insurance plan selection tool for benefits advisors and for HR administrators. • Built internal products that made customer support drastically more efficient.

• Sr. Product Manager

  • Feb 2015 - Jul 2015

  Zenefits gives companies, their managers, and their employees a single place to manage all their HR — payroll, benefits, compliance, and more — all online, in one beautiful dashboard.



GetInsured.com

• Senior Product Manager

  • Sep 2012 - Feb 2015

  Getinsured is the creator of private and state-based healthcare Exchanges that are revolutionizing the way consumers and small businesses purchase health insurance. Getinsured advises more than 1 million consumers each year across the United States. With 60+ carriers and over 12,000 health plans to choose from, Getinsured has a solid presence as the nation’s most competitive marketplace for selling quality health insurance plans. What I'm up to: • Product lead for Getinsured's… Show more Getinsured is the creator of private and state-based healthcare Exchanges that are revolutionizing the way consumers and small businesses purchase health insurance. Getinsured advises more than 1 million consumers each year across the United States. With 60+ carriers and over 12,000 health plans to choose from, Getinsured has a solid presence as the nation’s most competitive marketplace for selling quality health insurance plans. What I'm up to: • Product lead for Getinsured's Broker/Navigator product suite for State Health Insurance Exchanges • Product lead for Getinsured's member portal. Show less Getinsured is the creator of private and state-based healthcare Exchanges that are revolutionizing the way consumers and small businesses purchase health insurance. Getinsured advises more than 1 million consumers each year across the United States. With 60+ carriers and over 12,000 health plans to choose from, Getinsured has a solid presence as the nation’s most competitive marketplace for selling quality health insurance plans. What I'm up to: • Product lead for Getinsured's… Show more Getinsured is the creator of private and state-based healthcare Exchanges that are revolutionizing the way consumers and small businesses purchase health insurance. Getinsured advises more than 1 million consumers each year across the United States. With 60+ carriers and over 12,000 health plans to choose from, Getinsured has a solid presence as the nation’s most competitive marketplace for selling quality health insurance plans. What I'm up to: • Product lead for Getinsured's Broker/Navigator product suite for State Health Insurance Exchanges • Product lead for Getinsured's member portal. Show less



Technisys

• United States
• Software Development
• 700 & Above Employee

• Summer intern

  • Aug 2011 - Sep 2011

  Helped set up the company's product area - Advised the senior management on best practices for product development and Agile methodologies Helped set up the company's product area - Advised the senior management on best practices for product development and Agile methodologies



Cogenra Solar

• United States
• Renewable Energy Semiconductor Manufacturing
• 1 - 100 Employee

• Product Management summer intern

  • Jul 2011 - Aug 2011

  • Led the design and development of Cogenra’s first Supervisory Control And Data Acquisition (SCADA) system, which monitors all of Cogenra’s future installations. • Interviewed customers and partners to research the requirements set for the monitoring solution. • Assisted in writing a white-paper on the technological advantages of Cogenra’s technology. • Led the design and development of Cogenra’s first Supervisory Control And Data Acquisition (SCADA) system, which monitors all of Cogenra’s future installations. • Interviewed customers and partners to research the requirements set for the monitoring solution. • Assisted in writing a white-paper on the technological advantages of Cogenra’s technology.



IBM

• IT Services and IT Consulting
• 1 - 100 Employee

• Software Engineer and Customer Focal Point

  • Aug 2006 - Jul 2010

  • Managed product’s only external account. Directly interacted with the customer’s application engineers, analyzed and prioritized all customer requests including problems and new feature requests and implemented them through specification, design and code implementation. • Trained customer’s new employees on team’s software product by conducting intensive courses, and organized seminars to be given to customer employees to increase IBM’s value proposition. • Reduced code deployment time… Show more • Managed product’s only external account. Directly interacted with the customer’s application engineers, analyzed and prioritized all customer requests including problems and new feature requests and implemented them through specification, design and code implementation. • Trained customer’s new employees on team’s software product by conducting intensive courses, and organized seminars to be given to customer employees to increase IBM’s value proposition. • Reduced code deployment time from an average of five months to one month by designing and implementing a cross-department code integration and deployment tool. Show less • Managed product’s only external account. Directly interacted with the customer’s application engineers, analyzed and prioritized all customer requests including problems and new feature requests and implemented them through specification, design and code implementation. • Trained customer’s new employees on team’s software product by conducting intensive courses, and organized seminars to be given to customer employees to increase IBM’s value proposition. • Reduced code deployment time… Show more • Managed product’s only external account. Directly interacted with the customer’s application engineers, analyzed and prioritized all customer requests including problems and new feature requests and implemented them through specification, design and code implementation. • Trained customer’s new employees on team’s software product by conducting intensive courses, and organized seminars to be given to customer employees to increase IBM’s value proposition. • Reduced code deployment time from an average of five months to one month by designing and implementing a cross-department code integration and deployment tool. Show less



Israel Defense Forces

• Israel
• Armed Forces
• 700 & Above Employee

• Officer in the Israeli Navy

  • 2000 - 2004

  Commanding Officer, Navy SEAL Unit Technical Crew: • Managed 27 soldiers and non-commissioned officers. • Responsible for the technical readiness of some of the navy's most sensitive vehicles. Chief Engineer of an "Aliya"-class missile boat: • Managed every aspect of the ship's mechanical systems. • Managed 10 engineers through training, readiness and operational activities. Trained and certified team members on operation and maintenance of ship’s systems. Led team to a… Show more Commanding Officer, Navy SEAL Unit Technical Crew: • Managed 27 soldiers and non-commissioned officers. • Responsible for the technical readiness of some of the navy's most sensitive vehicles. Chief Engineer of an "Aliya"-class missile boat: • Managed every aspect of the ship's mechanical systems. • Managed 10 engineers through training, readiness and operational activities. Trained and certified team members on operation and maintenance of ship’s systems. Led team to a high level of competence. • Facilitated sale of the ship to the Mexican navy by delivering intensive 3-months training course to Mexican counterparts and by ensuring that acceptance testing went smoothly and on schedule. Show less Commanding Officer, Navy SEAL Unit Technical Crew: • Managed 27 soldiers and non-commissioned officers. • Responsible for the technical readiness of some of the navy's most sensitive vehicles. Chief Engineer of an "Aliya"-class missile boat: • Managed every aspect of the ship's mechanical systems. • Managed 10 engineers through training, readiness and operational activities. Trained and certified team members on operation and maintenance of ship’s systems. Led team to a… Show more Commanding Officer, Navy SEAL Unit Technical Crew: • Managed 27 soldiers and non-commissioned officers. • Responsible for the technical readiness of some of the navy's most sensitive vehicles. Chief Engineer of an "Aliya"-class missile boat: • Managed every aspect of the ship's mechanical systems. • Managed 10 engineers through training, readiness and operational activities. Trained and certified team members on operation and maintenance of ship’s systems. Led team to a high level of competence. • Facilitated sale of the ship to the Mexican navy by delivering intensive 3-months training course to Mexican counterparts and by ensuring that acceptance testing went smoothly and on schedule. Show less