Experience

Beeswax (Acquired by Comcast)

• United States
• Technology, Information and Internet
• 1 - 100 Employee

• Customer Success

  • Nov 2023 - Present



Career Break

• Career Break

  • Aug 2022 - Aug 2023

  • Lived in Hong Kong • Volunteer work in NYC • Poetry • Title Closings



MediaMath

• United States
• Software Development
• 100 - 200 Employee

• Senior Analyst, Trading

  • Jun 2021 - Jul 2022

  Trading: • Built, managed, optimized digital campaigns (Display, Video, Audio, CTV) for key retail accounts o Managed $40mm+ across retail clients while exceeding revenue targets. o Extensive experience troubleshooting campaigns/PMPs; helped improve internal troubleshooting processes and tools o YoY ~5-45% ROI/CPA improvements with optimizations (Supply/Daypart/Recency/etc.) and upper funnel growth (3PD/Conquest/Lookalike) for driving net new users… Show more Trading: • Built, managed, optimized digital campaigns (Display, Video, Audio, CTV) for key retail accounts o Managed $40mm+ across retail clients while exceeding revenue targets. o Extensive experience troubleshooting campaigns/PMPs; helped improve internal troubleshooting processes and tools o YoY ~5-45% ROI/CPA improvements with optimizations (Supply/Daypart/Recency/etc.) and upper funnel growth (3PD/Conquest/Lookalike) for driving net new users to conversion funnel o Won head-to-heads driving efficiencies and higher Lift vs. DV360/TTD o Experience with Nielsen/IAS/DV/Foursquare/Comscore/MOAT/Google Ad Manager/Adobe Analytics/ Triplelift/Wunderkind/etc. o Provided strategic recommendations and led QBRs to external decision makers within agencies and brand direct • Managed technical onboarding for clients & internal hires on all things programmatic & T1 platform Projects: • Collaborated with various teams across the company: o Sales Engineering – Onboarding clients (Pixel Setup/ Campaign Strategy/ Custom data integration) o Product (Intelligence) – Trading SME and primary liaison for intelligence products in a lean agile environment o Analytics – Offline conversion data integration for platform-level attribution measurement and reporting o Solutions Engineering – Custom data pipeline for a Staples LOB

• Analyst, Trading

  • Nov 2019 - Jun 2021

• Marketing Engineer Program

  • Sep 2019 - Nov 2019

  • Selected for a 3-month intensive rotational program to gain comprehensive experience in digital media & programmatic landscape • Managed $400k+ in live campaigns by performance and pace, optimizing to CPA and ROI strategies • Ran advanced reporting for nuanced optimizations involving intensive query-based, quantitative analysis • Delivered presentations on SSPs, header-bidding, the programmatic ecosystem, and in-store visitation measurement using real campaigns on Fortune 500… Show more • Selected for a 3-month intensive rotational program to gain comprehensive experience in digital media & programmatic landscape • Managed $400k+ in live campaigns by performance and pace, optimizing to CPA and ROI strategies • Ran advanced reporting for nuanced optimizations involving intensive query-based, quantitative analysis • Delivered presentations on SSPs, header-bidding, the programmatic ecosystem, and in-store visitation measurement using real campaigns on Fortune 500 companies (AT&T, Progressive)



Independent

• Title Closer

  • Dec 2017 - Sep 2019

  NYC • Worked with Federal Standard Abstract to facilitate mortgage refinances and escrow processes • Ensured contracts, affidavits, and various real estate documents were in accordance to title insurance policy standards



Glance Eyewear

• Operation Assistant

  • Jan 2019 - Jul 2019

  New York • Worked with the private label and a large assortment of luxury eyewear brands • Assisted with payments, database maintenance, and data entry • Maintained communications between distribution and manufacturing sectors



Macy's through Robert Half

• Temp Data Analyst

  • Jun 2018 - Nov 2018

  NYC • Created predictive insights to determine recurring clients and budgets for a Macy's program • Handled shipment data and ensured timely deliveries with respective invoicing and POs • Corresponded with printing companies for updated quotes and adjusting profit margins • Compiled monthly expense reports for the fall season



Preston Todd Advisors

• Research Analyst Intern

  • Jun 2016 - Aug 2016

  Newton, MA • Conducted buy-side research in the financial technology industry to make an extensive list of acquisition targets for potential buyers • Designed the presentation deck for national M&A conferences



Augspach Law PLLC.

• Intern

  • May 2014 - Jul 2014

  - Managing/Organizing documents and various back-end office duties. - A strong educational experience on the role of a law office and clientele.



The Impasse

• Founder and Chief Executive Officer

  • Aug 2012 - Aug 2013

  A student-started political journal that ended because we lost the website to a scouters.



Congresswoman Grace Meng

• Intern

  • May 2011 - Nov 2012

  - Door-to-door canvassing - Phone call canvassing - GOTV work



The Queens Courier

• Newspaper Publishing
• 1 - 100 Employee

• Intern

  • Jul 2012 - Aug 2012



Agape Debate

• Intern

  • 2012 - 2012