Experience

Sirdar Holdings Ltd

• Managing Director

  • Oct 2018 - Present

  Sirdar Holdings is part of The DMC Group

• Commercial Director

  • Jan 2018 - Oct 2018

  Sirdar Holdings is part of The DMC Group



DMC Creative World

• United Kingdom
• Arts & Crafts

• Executive Director Northern Europe Region

  • Jul 2013 - Jan 2018

  Management and development of sales & marketing operations covering Northern, Central & Eastern Europe, Africa, India and Indian Ocean. Heading up teams in the UK and Germany with one additional team member in Paris, in total overseeing the organisation of 20 employees.

• Managing Director Northern Europe Region

  • Jan 2011 - Jul 2013

  Responsible for UK & Ireland, Scandinavia, Germany and Switzerland. The Northern Europe Region is a subsidiary of an International thread manufacturer specifically running a sales and marketing organisation to increase consumption and sales of our core product and derivatives in the territory. I manage a team of 18 across 3 countries including our offices in Leicester.

• UK Sales & Marketing Director

  • Jul 2008 - Dec 2010

  Responsible for strategy and implementation of business in UK subsidiary of DMC and management of UK team. Also responsible for Key Accounts

• Key Account Manager

  • Jun 2005 - Jul 2008

  Responsible for Key Accounts



Anheuser-Busch InBev

• Ukraine
• Food and Beverage Services
• 1 - 100 Employee

• Account Manager for Mitchells & Butler

  • 2001 - 2005

  Responsible for driving sales of key brands within the managed estate of Mitchells and Butlers Responsible for driving sales of key brands within the managed estate of Mitchells and Butlers



Focus DIY

• Retail
• 1 - 100 Employee

• Deputy Manager

  • 1996 - 2001

  Store Management Store Management