Experience

Keynote Educational

• United Kingdom
• Professional Training and Coaching
• 1 - 100 Employee

• Sales Manager

  • Sep 2020 - Present

  • Manage a team to renew, cross & up sell over 3,000 plus current accounts • Identify lead generation methods and target new business opportunities on a national level • Consistently met £100k+ target on a monthly basis • Set prices, quote on complex negotiations with multiple layers and close contracts • Create new products with Course & Conference Team • Formulate overall business and sales strategy with management • Work with marketing team to ensure accurate brand communication and support for sales • Build multi-level relationships with key teaching and SLT staff in schools and MATS



Reed.co.uk

• United Kingdom
• Technology, Information and Internet
• 200 - 300 Employee

• Business Development Executive - Direct Key Accounts

  • Aug 2019 - May 2020

  - Targeted new business and lapsed / churned clients with 500+ employees in the North of England. - Carried out full 360 sales process from generating own leads and using Salesforce right through to tendering, negotiating and closing sales. - Met KPI’s by establishing key client POC and quickly building relationships through telephone, emails, LinkedIn and face to face meetings. - Co-ordinated online advertising campaigns to integrate with each client’s own marketing strategy and meet their success criteria. - Fully account managed my client’s relationship with the firm and internal stakeholders. - Won new business opportunities with clients having a combined total turnover of £13.742 billion in addition to major public sector organisations.



Cambridge Academy Learning UK

• United Kingdom
• Education Administration Programs

• Sales and Marketing Manager

  • May 2017 - Aug 2019

  - Created a brand to communicate with target markets; devising, executing, launching and monitoring the company’s marketing and sales plans. - Identified a niche and diversified the company’s market positioning strategy from B2C to B2B, using new tactical campaigns and initiating enhanced operating procedures to cut costs 70% - Actively led new campaigns and field sales to rejuvenate the company by targeting key corporate partners. - Conducted sales presentations, negotiating and closing contracts worth in domestic and foreign markets. - Exercised full brand, financial, strategic direction, client control, recruitment, staff training and performance appraisal responsibilities



Castillon International Limited

• Manchester, United Kingdom

• Business Development / Account Manager

  • Apr 2014 - May 2017

  - Senior point of contact for clients; managing, developing and growing relationships. - Identified opportunities for sales growth both domestically and internationally through a full awareness of market conditions and the product portfolio. - Increased revenue by £900k with key accounts by growing champagne sales in Italy. - Sought new business opportunities at trade fairs in China and closed contracts worth £1.5m with new business partners by capitalizing on demand for fine wines and spirits. - Appraised sales performance and client accounts, compiling reports and making recommendations for the Director. - Exceeded KPI targets by leveraging client accounts with a consultative approach and identifying new business opportunities.



Air Cargo Trader Ltd

• Operations Coordinator

  • Jun 2012 - May 2014

  • Efficient management of supply chain process and order fulfilment by liaising with suppliers, final customers and customs ensured 99% of freight arrived as scheduled.- Overhauled operations strategy to reduce inefficiencies and created a supply chain hub, saving the company 20% on payroll costs. - Ensured all employees adhered to company procedures and processes through agile people management.- Risk identification and the formation of contingency plans in the event of disruption in the supply chain process.

• Senior Key Account Manager

  • Jun 2010 - May 2012

  - Devised and implemented a new CRM strategy by building a detailed database of customers, their financial history, cargo space turnover, key personnel and main competitors. - Improved client relations and service levels with a more consultative approach and targeted smaller and lapsed accounts to grow revenues by £320k.- Sold excess cargo space worth £380k to freight forwarders surpassing KPI targets.

• Marketing Strategist

  • Jun 2009 - May 2010

  - Competitive operating environment and market analysis to identify business development opportunities.- Took inbound client enquiries and dealt with as required with internal stakeholders.- Received inbound sales calls, assessing customer needs and providing initial quotations.



Here For You Hospitality Ltd

• Sales & Marketing Manager

  • Jan 2008 - May 2009

  - Devised and implemented a new marketing communications approach to form an integrated CRM strategy.- Increased sales and repeat bookings by focusing on individual units, revamping marketing and sales approach with a targeted customer focus and retention plan. - Overhauled the department with a cost/benefit analysis to cut costs 40% through better use of staff resources and more efficient marketing plans

• Sales & Marketing Assistant

  • Feb 2007 - Dec 2007

  - Researched market and led focus groups to establish target consumer profile, reviewed, analysed and made strategical recommendations.- Provided ideas, developed, organized, coordinated, contributed to and delivered sales and marketing campaigns.



Ellite Limited

• Manchester, United Kingdom

• Market Analyst

  • Jun 2006 - Jan 2007

  - Contacted warm leads by telephone, investigated client needs and booked appointmenst for field advisors. - Met and exceeded KPI’s every month with phone time, confirmed bookings and conversions - Contacted warm leads by telephone, investigated client needs and booked appointmenst for field advisors. - Met and exceeded KPI’s every month with phone time, confirmed bookings and conversions