Experience

Typeface

• United States
• Software Development
• 1 - 100 Employee

• Founding member | Design Director

  • Oct 2022 - Present

  Seattle, WA Founding member and design director of this startup in the generative AI space founded by the ex-CTO of Adobe. Coming fresh out of stealth with $65M raised in series A and most recently $100 in series B from Lightspeed, Google Ventures, Menlo Ventures, Microsoft Ventures, Madrona and Salesforce Ventures. Been setting up our design foundation while leading our branding and product design efforts similar to what I did with ThoughtSpot, NetSpring and Fennel AI.



Jonathan Moreira LLC

• United States
• Design Services

• Designer & Advisor

  • 2013 - Present

  Since 2013 and moving to San Francisco I have been bootstrapping multiple startups as a founding member or early IC. I also worked with a couple of Fortune 500's including Apple, Facebook and Samsung. Here's a summary of my impact so far:
  - Founding designer of unicorn ThoughtSpot ($4.2B, 4 Fortune 5 customers)
  - Founding designer of NetSpring (in series A, raised $17M, multiple Fortune 500 customers)
  - Founding designer of Fennel.ai. (in seed, backed by 3 co-founders… Show more Since 2013 and moving to San Francisco I have been bootstrapping multiple startups as a founding member or early IC. I also worked with a couple of Fortune 500's including Apple, Facebook and Samsung. Here's a summary of my impact so far:
  - Founding designer of unicorn ThoughtSpot ($4.2B, 4 Fortune 5 customers)
  - Founding designer of NetSpring (in series A, raised $17M, multiple Fortune 500 customers)
  - Founding designer of Fennel.ai. (in seed, backed by 3 co-founders of 3 unicorns)
  - Seed stage IC to 2 unicorns: Tekion ($3.5B), Mux (>$1B)
  - Seed stage IC to 2 other startups: SuperHuman ($825M) and Proxy(>$100M)
  - Lead IC on the 0 to 1 of Credit Karma Tax (CK acquired by Intuit owner of Turbo Tax the industry leader)
  - Lead IC on the 0 to 1 of Facebook's payment service brand and checkout experience, launched globally
  - Lead IC on the initial phase of a consumer product for Samsung.
  - Lead IC on the 2016 State of the Startups report for the VC firm First Round, featured on TechCrunch, Business Insider and more.
  - IC on the tail end of a project for Apple.
  - IC on Ueno’s Fortune 50 account (Facebook) 1st ever project managed by Dantley Davis who later led the design agency acquisition by Twitter.

• Independent Designer and Software Developer

  • 2011 - 2013

  Switzerland Thanks to the visibility garnered through my work on Dribbble, I started freelancing right after graduating. I worked with all sorts of clients doing design and software development. Most successful project at the time was developing from scratch as sole developer the iOS Todo app Checkmark and the iOS game Circles Memory both featured in various online publications. To name a few: Checkmark got featured on TechCrunch, WIRED magazine and the App Store.



Meta

• United States
• Software Development
• 700 & Above Employee

• Product Designer

  • 2016 - 2020

  Menlo Park, CA 2019-2020: Lead IC on the 0 to 1 of Meta's payment brand and checkout experience, launched globally. 2018-2019: IC on the financials services team for emerging markets through internet.org. 2016-2017: Part-time IC on multiple projects across various teams such as video, bot messaging, ads and experimental projects in emerging markets through the design agency ueno.



ThoughtSpot

• United States
• Software Development
• 700 & Above Employee

• Founding team | Designer

  • Feb 2013 - Apr 2016

  Palo Alto, CA Hire ~10, founding designer, designed the company from scratch doing pretty much everything design from product, marketing up to branding for the first years up until our series C (total raised of $95M by then). This was my very first full time role (been freelancing before that for about 2 years) so I was still fairly junior. Learnt a lot on the go while still being able to have a considerable impact on the company and gathering invaluable experience that I’m still using today to help… Show more Hire ~10, founding designer, designed the company from scratch doing pretty much everything design from product, marketing up to branding for the first years up until our series C (total raised of $95M by then). This was my very first full time role (been freelancing before that for about 2 years) so I was still fairly junior. Learnt a lot on the go while still being able to have a considerable impact on the company and gathering invaluable experience that I’m still using today to help bootstrap startups. Also big bet and life changing role: moved across the world from my tiny hometown in Switzerland to be part of ThoughtSpot founding team. Company highlights: total raised $663.7M, worth $4.2B and 4 Fortune 5 customers. Show less