Experience

Lands’ End Europe Ltd

• United Kingdom
• Retail Apparel and Fashion
• 1 - 100 Employee

• Group Creative Director

  • Jan 2017 - Present

  Oakham, Rutland Direct and oversee all digital, catalogue, brand creative for Lands' End's International Divisions. Responsible for all global branding, retail and development of seasonal campaigns as part of senior creative team. Member of International executive team responsible for developing and executing strategies for driving growth. Member of Lands' End Diversity, Equity and Inclusion Council responsible for setting and delivering our DEI strategy. Manage teams based in UK, Germany, Japan… Show more Direct and oversee all digital, catalogue, brand creative for Lands' End's International Divisions. Responsible for all global branding, retail and development of seasonal campaigns as part of senior creative team. Member of International executive team responsible for developing and executing strategies for driving growth. Member of Lands' End Diversity, Equity and Inclusion Council responsible for setting and delivering our DEI strategy. Manage teams based in UK, Germany, Japan and USA.

• European Creative Director

  • Jun 2015 - Jan 2017

  Oakham, Rutland Direct and oversee all digital, catalogue and brand creative for Lands' End Europe. Member of European executive team responsible for developing and executing strategies to drive growth. Manage teams based in UK, Germany and USA.



Jonathan Lockett Creative

• United Kingdom
• Software Development

• Creative Consultant

  • Sep 2013 - Jun 2015

  Bideford, United Kingdom Working with a variety of clients in the catalogue and online industry providing creative audits and recommendations to improve their current creative efforts and results.



International Dance Supplies (IDS)

• United Kingdom
• Wholesale
• 1 - 100 Employee

• Creative Marketing Manager

  • Jun 2010 - Sep 2013

  Responsible for multi-channel marketing, creative and production for the UK's number 1 wholesale dancewear supplier. Key part of leadership team developing and driving business strategy and growth.

• European Director of Creative Operations

  • Jun 2007 - Apr 2010

  Responsible for creative and production of all catalogues, web sites, on and off-line marketing collateral, corporate materials and signage for UK, Germany and most recently France and Austria. Manage team of 36 staff including 5 managers across print and web design, UK, German and French copy teams, and print production team.



Lands'​ End

• Executive Creative Director

  • Jul 2005 - Jun 2007

  Dodgeville, Wisconsin

• Group Creative Director

  • Jun 2003 - Jun 2005

  Recruited in 2003 from the International Division to head-up the US core art team, overseeing all women's and men's typography, design and photography. Later in tenure switched to men's and home business. Responsible for integrating web creative team for greater multi-channel consistency.



Lands' End UK Ltd

• International Creative Director

  • Jul 2002 - Jun 2003

  Added Japan to list of responsibilities after turnaround in European business. Implemented similar process changes, and presentation of Japanese themes and foci to ensure greater consistency and buy-in from US Executive team.

• European Creative Director

  • Jan 2000 - Jul 2002

  Hired to redesign and reposition UK and German catalogue business. First year saw double digit increases in demand and profitability. Process improvements saw 30% reduction in unique photography costs, plus a smoother workflow resulting in more motivated team. New process and tools for presenting European creative plans to exec team in US adopted by other teams across business.



Express Newspapers

• Newspaper Publishing
• 1 - 100 Employee

• Deputy Art Director

  • Jun 1994 - Dec 1999

  Responsible for editing photography, layout and typography of pages, cover and editorial design, art directing photoshoots and commissioning illustrators for the Sunday Express Magazine. Supporting Creative Director in redesigning magazine several times. Deputising for CD during several long periods. Worked with production team to ensure colour accuracy.



IPC MAGAZINES

• 1 - 100 Employee

• Deputy Art Director

  • May 1989 - Jun 1994

  On Golf Monthly Magazine, responsible for layout of magazine, working with Art Director to set style, edit photography, brief photographers and art direct shoots. On Ideal Home Magazine, responsible for layouts, commissioning illustrations, styling and art directing photoshoots.