Experience

FILA CHINA

• China
• Retail Apparel and Fashion
• 1 - 100 Employee

• Director of Visual Merchandising

  • Jan 2018 - Present

  • Set direction for VM & Planning teams in consumer experience strategy formulation & execution in Greater China & Singapore markets. • Successfully set up 4 retail brand standards to facilitate and connect Fila fashion sports DNA with consistent store environment resulting 46% comp growth in 2018. • Led Brand, Product, Sales, CRM, Space & Training teams to create 4 retail playbook to reset overall retail strategy in product module and presentation, service, store staff and all consumer touch points. • Reengineer retail campaign and flagship store working process to ensure campaign and store layout execution. • Drive workspace system to integrate cross function collaboration, date consolidation, execution tracking and sales result management. • Effectively develop the team in new idea creation & mindset evolution by training and mentoring. • Solid budget management of VM and related activities. Show less



Columbia Sportswear Commercial (Shanghai) Company LTD

• Shanghai City, China

• National Visual Merchandising Manager

  • Oct 2015 - Jan 2018

  • Lead VM, Graphic and Project team for creating overall marketing strategy, VM concept and space management guideline to managing over 350 point-of-sales in China. • Managing a team of 18 in BJ, SH and GZ with the goal of driving excellent consumer experiences and elevating the brands aesthetic. • Successfully leading VM and Project team to work with Global team to develop new retail concept which aligned with market specific needs. Successfully roll out new inline & factory outlet retail concept in China from retail support hierarchy, concept, fixture design and production. • Drive model store program total 20 stores in BJ, SH and GZ, increased store comp grow from 3% to 30% via product presentation, assortment, training and consumer journey. • Standardize material and streamline ordering procedure and delivery substantial improvements in shorten setup time 5 days and cost saving over 30% in VM and renovation. • Managing and allocate operating budgets for all VM and Project related programs. Show less



adidas

• Germany
• Sporting Goods
• 700 & Above Employee

• Assistant Visual Merchandising Manager

  • Jan 2012 - Oct 2015

  • Managed a team of 4 to develop and implement visual merchandising strategies to support over 80 point-of-sales in HK and Macau. • Implemented visual guidelines and conducted regular shop visit to maintain visual standards and achieved key campaign sell thru 40% in 30days. • Successfully leading the team to open 3 flagship stores from shop design, zoning development plan to in-store support, merchandising and store opening event. • Participated in global VM workshop and successfully developed global idea to market specific strategy and implemented in HK and Macau, boost up 8% sales and 11% UPT in first month. • Built strategic working relationship with Retail Marketing, Store Development, Operations, Merchandising team to achieve targets and implement standards. Show less



VF Jeanswear

• United States
• Retail Apparel and Fashion
• 300 - 400 Employee

• Senior Regional Visual Merchandiser

  • Jan 2010 - Jan 2012

  • Assisted to develop various strategies for improvement of store ambience and display various seasonal items of Lee and Wrangler for over 400 retail stores in China, HK and Macau. • Successfully developed and executed 4 trade shows for China and Asia Pacific franchises, entertained over 100 customers. • Brand day event in HK and China from venue research, planning, design, scheduling work, critical paths and budget control, elevate Brand voice and awareness. • Assisted to develop various strategies for improvement of store ambience and display various seasonal items of Lee and Wrangler for over 400 retail stores in China, HK and Macau. • Successfully developed and executed 4 trade shows for China and Asia Pacific franchises, entertained over 100 customers. • Brand day event in HK and China from venue research, planning, design, scheduling work, critical paths and budget control, elevate Brand voice and awareness.



Nike

• United States
• Retail
• 700 & Above Employee

• Visual Presentation Supervisor

  • Dec 2006 - May 2009

  • Designed and executed outdoor signage, window display and in-store presentations with corporate materials. • Key member in the coordination and execution of the new product launch and media event from pre event production to onsite execution. • Led the team in the opening of Nike flagship store and the roll out of NikeSportsWear concept store in HK. • Designed and executed outdoor signage, window display and in-store presentations with corporate materials. • Key member in the coordination and execution of the new product launch and media event from pre event production to onsite execution. • Led the team in the opening of Nike flagship store and the roll out of NikeSportsWear concept store in HK.



adidas

• Germany
• Sporting Goods
• 700 & Above Employee

• Assistant Shop Supervisor

  • Jun 2001 - Dec 2006

  • Led the team to provide excellent customer services and closely connected to the target consumer in understand shopping behavior. • Maintained in-store merchandising and display to achieve VM standard. • Managed daily store operations and achieved sales target. • Led the team to provide excellent customer services and closely connected to the target consumer in understand shopping behavior. • Maintained in-store merchandising and display to achieve VM standard. • Managed daily store operations and achieved sales target.