Jonathan LaConti

Senior Vice President of Integrated Sales for Sports & Entertainment at Warner Bros. Discovery Ad Sales
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Contact Information
Location
New York, New York, United States, US

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Credentials

  • Edge Academy Certified: Marketing Foundations
    The Trade Desk
    Jan, 2021
    - Sep, 2024

Experience

    • United States
    • Advertising Services
    • 1 - 100 Employee
    • Senior Vice President of Integrated Sales for Sports & Entertainment
      • Oct 2022 - Present

    • Senior Vice President, Integrated Advertising Sales
      • Apr 2022 - Present

    • United States
    • Entertainment
    • 700 & Above Employee
    • SVP National Advertising Sales
      • Jul 2018 - Nov 2022

      Managing a combined $1B+ Revenue Budget across all platforms/screens. -Regional Head of Integrated Advertising Sales for Discovery, Travel Channel, Animal Planet, Science, and Motor Trend across all platforms. -Lead NY & Atlanta sales offices comprised of 52 employees -Responsible for Ad Sales P&L, revenue modeling, forecasting and managing revenue progress with EVP of Sales and Yield Management -Partner closely with C suite internal brand partners (Discovery, Animal Planet, Travel, Science, Motor Trend) to develop ad strategies around new content in development -Build and maintain C suite relationships with Investment leads at all major agencies -Build and maintain relationships with advertising decision makers at Fortune 500 companies -Direct sales goals, revenue strategy and "go to market" execution -Set pricing and packaging guidelines for integrated sponsorships and branded entertainment solutions Show less

    • Broadcast Media Production and Distribution
    • 500 - 600 Employee
    • Senior Vice President, Ad Sales, Northeast & Southeast Region, Travel Channel/Great American Country
      • Aug 2014 - Jul 2018

      • Managing a combined $200 Million+ Network Ad Sales Budget for Northeast and Southeast Regions of Travel Channel Media across all platforms.• National Head of Sales for Great American Country lifestyle brand across all platforms.• Lead NY & Atlanta offices comprised of 21 employees, including VP, Sales Manager, 7 Account Executives and support staff (Sales Planners & Assistants)• Direct sales goals, revenue strategy and marketplace management, including the assignment and activation of target categories and accounts and multiplatform sales initiatives.• Set pricing and packaging guidelines for sponsorships and branded entertainment solutions, including series integrations • Develop and bring to market data informed research stories to support value of Travel & GAC audiences. Show less

    • Vice President, Ad Sales, Northeast Region, Travel Channel/GAC
      • Mar 2010 - Aug 2014

    • Vice President, Ad Sales, Fine Living Network/Cooking Channel
      • Nov 2007 - Mar 2010

      •Head of Sales for Fine Living Network; Introduced FLN re-brand as Cooking Channel to National Marketplace in 2009/10 while over delivering the FLN revenue goal by more than 20 percent.• Responsible for $33 Million Network Sales Budget and all National Sales efforts for FLN and Fineliving.com• Provide sales strategy, pricing, packaging and advertiser solutions in support of 25 Food Network/FLN Sales People and Managers in NY, Atlanta, Chicago, Detroit and Los Angeles.• Manage Three Dedicated FLN Account Executives, a Sales Planner and Assistant• Collaborate on Programming Strategy to support Advertiser Integration opportunities with General Manager and VP of Program Development. • Led FLN into its first Broadcast Upfront as a rated property Show less

    • Account Executive, HGTV/DIY
      • Jun 2002 - Nov 2007

    • United States
    • Software Development
    • Manager Digital Advertising Sales, ABC.com/ABCNews.com
      • May 2001 - Jun 2002
    • Manager, Digital Advertising Sales, Eastern Region
      • Apr 1999 - May 2001
    • Digital Account Executive
      • May 1998 - Apr 1999

Education

  • Harvard Business School Executive Education
    2017 - 2017
  • Skidmore College
    BS, Business
  • St. Peter's Prep
    High School Degree

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