Experience

VidMob

• United States
• Software Development
• 100 - 200 Employee

• Client Success & Marketing Strategist

  • Mar 2023 - Present

  Los Angeles Metropolitan Area



Decoded Advertising

• United States
• Advertising Services
• 200 - 300 Employee

• Strategist

  • Oct 2022 - Mar 2023

  Los Angeles Metropolitan Area Decoded Advertising is a full-funnel marketing, advertising, and design company that creates break­through ideas with unrivaled performance within the Media.Monks network. Role Description: Manage day-to-day strategic needs for Fortune 500 B2C and B2B clients including creative brief development, product marketing, consumer research, communications planning, go-to-market strategy, and more! Notable Projects Include: Co-authored an extensive 4Cs report culminating in… Show more Decoded Advertising is a full-funnel marketing, advertising, and design company that creates break­through ideas with unrivaled performance within the Media.Monks network. Role Description: Manage day-to-day strategic needs for Fortune 500 B2C and B2B clients including creative brief development, product marketing, consumer research, communications planning, go-to-market strategy, and more! Notable Projects Include: Co-authored an extensive 4Cs report culminating in bold strategic pathways, assisting to grow the J.P. Morgan Payments agency account from $XXM to $XXM Consulted for Cashmere Agency’s inaugural 2022 World Cup U.S. campaign in service of Taco Bell, implementing experimental design elements enabling Taco Bell to amass measurable learnings about Mexican-American culture

• Jr. Strategist

  • Oct 2021 - Oct 2022

  Los Angeles Metropolitan Area Role Description: I honed broad business objectives into focused creative challenges for teams to successfully solve. Supported Senior and Director level Strategists in creative brief development, research, brand position, and go-to-market strategies. Notable Projects Include: Initially supported and then strategically led Gymshark North American expansion pitch account, crafting their 2022 North American Marketing Plan with the objective of a XX%+YoY growth trajectory… Show more Role Description: I honed broad business objectives into focused creative challenges for teams to successfully solve. Supported Senior and Director level Strategists in creative brief development, research, brand position, and go-to-market strategies. Notable Projects Include: Initially supported and then strategically led Gymshark North American expansion pitch account, crafting their 2022 North American Marketing Plan with the objective of a XX%+YoY growth trajectory Developed product marketing strategy in collaboration with account partners that won the business for T-Mobile’s 2022 eSIM product launch, general strategic support of the brand contributed towards a XX% decrease in CPMPQT (social acquisition cost)

• Brand Coordinator [Account Executive]

  • Mar 2020 - Oct 2021

  Role Description: Facilitated collaboration between brand clients and internal teams to creatively solve business challenges. Crafted compelling data stories, sold in bold creative work, implemented A/B testing effectively and maintained excellent client relationships through day-to-day contact. Notable Projects Include: Lead 2020 Apple NPI iPhone 8 and SE paid social launch, exceeded KPI benchmarks on Pinterest by XX% Aided in the development of Quarter Business Reports for… Show more Role Description: Facilitated collaboration between brand clients and internal teams to creatively solve business challenges. Crafted compelling data stories, sold in bold creative work, implemented A/B testing effectively and maintained excellent client relationships through day-to-day contact. Notable Projects Include: Lead 2020 Apple NPI iPhone 8 and SE paid social launch, exceeded KPI benchmarks on Pinterest by XX% Aided in the development of Quarter Business Reports for T-Mobile and Metro, proving an average social efficiency increase of xx% of 2H 2020



WME | William Morris Endeavor

• United States
• Entertainment Providers
• 700 & Above Employee

• Project Intern

  • Jan 2020 - Mar 2020

  Greater Los Angeles Area



Fullscreen

• United States
• Advertising Services
• 1 - 100 Employee

• Account Management Intern

  • Sep 2019 - Dec 2019

  Greater Los Angeles Area



HBO

• United States
• Entertainment Providers
• 700 & Above Employee

• Corporate Social Responsibility Intern

  • Jun 2019 - Aug 2019

  Greater New York City Area



UCLA

• United States
• Higher Education
• 700 & Above Employee

• UCLA Men's Basketball Team Manager

  • Oct 2016 - Mar 2019