Experience

Apira Science, Inc.

• United States
• Medical Device
• 1 - 100 Employee

• Director of Clinical Education/VP Operations

  • Mar 2010 - Present

  Apira Science is a recognized world leader in aesthetic phototherapy and the producer of the Revage670 laser, the iGrow Hair Growth System and the iDerma Youth Restoring Masque. Consultant/National Account Manager 2010 Director of Sales 2012 Director of Clinical Education since 2015 VP Operations Manager since 2019 Originally engaged as a consultant to create product materials, publish articles and build campaigns to expand distribution in the US and international markets. Hired as National Account Manager and promoted to Director of Sales the following year to oversee all support, wholesale, retail and distributor operations. Recruited, trained and supervised sales, customer service and call center teams. Rewrote FAQs and website to create a unified brand message and product "story". Managed international distributor accounts and represented Apira at trade or technology events in North America and Europe. The Director of Clinical Education position was created to address growing PR, marketing and media demands and coordinate executives with R&D and Marketing on all projects. Reporting directly to the President and CEO, this includes conducting seminars and presentations at medical or trade events, approving marketing materials and acting as the company spokesperson for all press interviews, TV or other media appearances. - Apira Science's primary spokesman and "product expert" since 2015, appearing prominently in product infomercials, videos & TV news features. - Representative on live TV shopping networks in the US, Canada and Europe resulting in over $15 million in sales. - Published multiple articles in beauty/aesthetic medicine periodicals, blogs and online platforms. - Featured speaker at trade shows, dermatology conferences and beauty industry events in North & South America, Europe and the Middle East. - Roles were expanded to VP/Operations Manager in 2019 to assist Apira principals in company restructuring, new product launch and branding. Show less



Health Management & Marketing Alliance

• United States
• Business Consulting and Services

• Practice Management Consultant

  • 2009 - 2012

  Independent Consultant specializing in aesthetic businesses, plastic & cosmetic Surgery practices and medspas. Organized seminar events for physicians, aestheticians and practice staff on marketing, patient education and client care to expand client base. Advised clients on creating solutions to their operations challenges, reducing patient/ customer dissatisfaction and increasing consultation conversions, positive reviews & referrals. This focused heavily on training doctors and staff on consultation techniques, how to best present treatments and finding creative ways to cross-market with other services offered in-house or by affiliates. Show less



TVS Productions, Inc.

• Sales & Marketing Manager/Broadcast Producer

  • 2006 - 2009

  A media production company creating and marketing network & cable television shows, commercials and corporate videos for Medspas, cosmetic surgery practices, custom homebuilders and long-format real estate showcases. As the head of Sales, I created and sold sponsorship packages to client vendors which funded all productions, hired, trained and managed the call center and outside sales team to find and sell similar packages for print advertising and mass-media marketing projects. As Broadcast Producer, I was involved in every step of the production process including writing/scripting shows, providing commercial copy for marketing materials & websites and appearing as the on-camera host for Cable TV shows, client infomercials or instructional/educational videos. Extensive, sometimes multi-week travel to location sites across the U.S. was routine to interview clients and sponsors, establish the marketing and direction for all productions and guide clients and sponsors through each stage production and filming. Show less



Bosley

• United States
• Hospitals and Health Care
• 300 - 400 Employee

• Senior Counselor

  • Mar 1996 - Apr 2006

  An international medical practice specializing in cosmetic surgery, Bosley is the world's largest and most experienced medical practice specializing in hair loss treatments. Acted as primary liaison between doctors, patients and office/clinical staff. Performed consultations with new patients to provide details about the physicians, company, medical procedures and products/services offered. Covered all costs, arranged financing and expedited the scheduling of and satisfaction with elective medical procedures, medications and treatment plans. Extensive follow-up by telephone, email and in-person consultations with existing patients to monitor progress, manage expectations and ensure their satisfaction with all levels of care. Extensively traveled throughout the US to open new locations, train new employees or assist in the operation of surgical and consultation offices as the need arose. Met with local local businesses to market Bosley services, establish referral ties and grow patient base. Conducted over 12,000 individual patient consultations and personally scheduled over $2 million in procedures per year. Show less



Contracted & Independent Consultant

• Financial Services
• 1 - 100 Employee

• Public Relations/Writer/Independent Contractor

  • 1987 - 1996

  Educational, marketing and entertainment production companies: Warner Entertainment, Los Angeles, CA Quality Home Show, Oceanside, CA Fury Road Productions, Hollywood, CA Living History Centre, San Francisco/Pasadena, CA Will Geer Theatricum Botanicum, Topanga, CA - Presided over conventions, school assemblies and various trade and arts venues. - Wrote radio, TV, commercial, marketing and website copy. - Wrote scripts for television productions and live tours through the U.S., Canada, Australia, England, Ireland, Scotland - Represented companies at media, education, tradeshow and arts events. - Performed radio, television & press interviews - Taught in-house and classroom seminars Show less