Experience

Singapore Ballet

• Performing Arts

• Company Manager

  • Jun 2023 - Present

  Working with all key personnel within the company, and with all external partners, donors, choreographers, and sponsors. Key responsibilities include: * Business Development: To have overall oversight on all Company matters and be keenly interested in growing and developing all aspects of the Company. * To work with the Senior Finance Manager and Artistic Director on all grants and funding applications * To provide insights, data, strategies, and key information of performances, events, classes, etc. * To work with the Board of Directors on fundraising efforts, including leading the annual gala dinner and managing potential partners and sponsors * To provide and facilitate communications support (meeting minutes, emails, reports, presentations) * To work with the AD on the Company’s plans and projections for performances and touring and to assist the AD on all artistic engagement, events, etc. * To oversee Marketing, Education & Outreach, and Production Departments to ensure that every aspect is well planned, budgeted, and executed. * To assist and work alongside Finance and HR Departments, including talent acquisition, issuing of invoices, budgeting, etc. * To liaise and prepare contracts for all Choreographers on choreographic fees, rights, licences * To manage and build rapport to be the point of contact for all donors/sponsors Show less



Berklee College of Music

• United States
• Musicians
• 700 & Above Employee

• Concert and Event Producer, Marketing

  • Dec 2018 - Mar 2023

  1. Programming for Development and Brand Strategy• Oversaw event programming for brand strategy of global Berklee brand — the preeminent institute of contemporary music and performing arts in the world• Produced 200+ live and virtual events every year, selling out the biggest concerts’• Successful fundraising projects and managed donor relations, raised over US$4,000,000• Grew client roster for annual summer series in 2022 and increased revenue by 23%• Led large-scale and complex project timelines for concerts and events (music and dance), managing up to 350 performers and personnel for a 7,000 audience• Managed portfolio of over 25 client projects every year from start to finish• Leadership over cross-functional teams: artist management, fundraising, production crews, marketing, design, legal, and finance2. Content Strategy and Digital Marketing• Video production, live streaming, and artist collaboration for weekly music videos• Berklee YouTube channel has grown to 1,500,000+ subscribers and amassed over 45,000,000+ views across all social media platforms during my time• Produced two flagship music video series, gained strong following over the years and amassed 10,000,000+ views — #BerkleeAnywhere Concert Series and Berklee Two Track• Managed a team of talent scouts (A&R) and artist managers, built a collaborative community of 300+ influencers and artists for social media content creation• Research on media trends and social media analytics for content ideation and strategies across YouTube, TikTok, Instagram, and Facebook• Digital marketing and social media ad campaigns for release of video content and client events, led to 18% increase in site traffic to drive enrollment and event attendance• Expanded into Chinese market through marketing campaigns and business partnerships in China, gained 750,000+ followers across Chinese social — WeChat, Weibo, Bilibili, and NetEase, which led to 20% increase in enrollment of Chinese students year-on-year Show less

• Marketing and Multimedia Assistant

  • Feb 2017 - Dec 2018

  • Data analytics and integrated marketing strategies to increase sales and enrollment• Increased following by 20-35% on all social media channels



Sony Music Entertainment

• United States
• Musicians
• 700 & Above Employee

• Music Business Intern

  • Jul 2014 - Dec 2014

  • Boosted album streams and concert sales through digital marketing campaigns • Partnered with Spotify, YouTube, and local media for fan-oriented activations • Learned sync licensing and copyright • Boosted album streams and concert sales through digital marketing campaigns • Partnered with Spotify, YouTube, and local media for fan-oriented activations • Learned sync licensing and copyright



Various Secondary Schools

• Concert Band Instructor

  • Dec 2010 - Dec 2014

  • Planned and executed symphonic band pedagogy training for student musicians • Researched and taught advanced instrumental techniques and ensemble playing skills • Won international accolades and top awards Awards: • Singapore Youth Festival Arts Presentation for Concert Bands 2011 & 2013 - Certificate of Distinction • Singapore International Band Festival 2012 (Divison II) - Gold Award and 1st Place • Australian National Band Championships 2010 (Open B Division) - Champion • Singapore Youth Festival for Concert Bands 2009 - Gold with Honours Show less