Experience

Digital Marketing Institute

• Ireland
• Higher Education
• 700 & Above Employee

• Search and CRO Specialist

  • Jan 2023 - Present



WellAir

• United States
• Wellness and Fitness Services
• 1 - 100 Employee

• Digital Marketing Specialist

  • Apr 2021 - Jan 2023

  • Managed the global digital performance marketing strategy, monthly ad spend, content management, weekly tracking and measurement of all digital channels for WellAir - a global leader in indoor air quality solutions. • Managed and defined all aspects of Linked In, Google Display, PPC and YouTube ad campaigns’ budget, creative, placement and audience, employing extensive A/B testing and analysis • Driven innovation in paid social and display campaigns • Supported the sales team with marketing assets tailored for EMEA, APAC and US • Managed weekly reporting with external agencies • Analyzed and reported on email campaigns and automations • Managed all SEO, SEM and blog content



Capital Credit Union

• Ireland
• Financial Services
• 1 - 100 Employee

• Digital Marketing Executive

  • Sep 2018 - Apr 2021

  • Developed marketing plans to drive brand awareness, increase loan enquiries ; typically achieved from demand generation ads • Managed and defined all aspects of Facebook ad campaigns’ budget, creative, placement and audience, employing extensive A/B testing and analysis. • Driven innovation in paid social and display campaigns • Supported the sales (loans) team with marketing assets • Managed all external agencies and partners • Developed marketing plans to drive brand awareness, increase loan enquiries ; typically achieved from demand generation ads • Managed and defined all aspects of Facebook ad campaigns’ budget, creative, placement and audience, employing extensive A/B testing and analysis. • Driven innovation in paid social and display campaigns • Supported the sales (loans) team with marketing assets • Managed all external agencies and partners



Momentum Events Ltd

• United Kingdom
• Events Services
• 1 - 100 Employee

• Event Manager

  • Apr 2018 - Aug 2018



John Kelly Waterford Ltd

• Motor Vehicle Manufacturing
• 1 - 100 Employee

• Digital Marketing and Sales Executive

  • Mar 2018 - Jun 2018



Fitzgerald's HomeHardware

• County Waterford, Ireland

• Digital Marketing Intern

  • Mar 2015 - Aug 2016