Director of Marketing and Communications

• Apr 2023 - Present

Freelance Writer and Communications Strategist

• Aug 2015 - Present

Over the years, I have built a reputation as a communications professional and consultant, working with dozens of non-profits, charities, and small businesses. A few areas of specialty include copywriting and editing, creating engaging newsletters, building a strong social media presence, preparing communications pieces for C-level executives, designing and executing digital ads, building brand strategies, writing advertisement scripts, and producing promotional / commercial videos. Over the years, I have built a reputation as a communications professional and consultant, working with dozens of non-profits, charities, and small businesses. A few areas of specialty include copywriting and editing, creating engaging newsletters, building a strong social media presence, preparing communications pieces for C-level executives, designing and executing digital ads, building brand strategies, writing advertisement scripts, and producing promotional / commercial videos.

Director of Alumni Engagement and Communications

• Jan 2022 - Apr 2023

As a seasoned professional in alumni engagement with over five years experience, I worked closely with the Vice President of Alumni and Families on building the university's alumni and family engagement, communications, and development strategies. A few of my primary responsibilities included: • Producing and maintaining two monthly newsletters, one for alumni and one for parents of current students, both with engagement and open rates exceeding industry standards. • Interviewing alumni and producing written and video content for news stories, web, and printed materials. This often required travel to cities around North America. • Managing social media channels for alumni and for university parents, doubling the Instagram follower count in one year and significantly increasing engagement on all channels. • Coordinating with the events team to plan and organize alumni and parent events, both locally and around North America. • Working closely with the Vice President of Development on content and strategy for engaging alumni donors. • Re-engaging alumni through connecting intentionally in one-on-one meetings, resulting in the creation of a thriving Alumni Ambassador program. • Managing and mentoring a team of two-three individuals. Show less

Marketing and Communications Director

• Feb 2022 - Feb 2023

Director Of Communications

• Feb 2021 - Jan 2022

I was hired to run the Communications division of the newly launched Marketing Department at Quest University, reporting to the CEO of Higher Education. My role included: • Working on the team that designed a new logo and launched a refreshed brand for the university, focused on creating a stronger international presence. This included collaboration with the Quest Executive team, designers, and focus groups. I was also responsible for scripting and producing two promotional videos highlighting the new brand and introducing the university to new audiences through digital marketing. • Managing all internal and external communications within the university, ranging from email, social media, website, digital ads, print materials, press releases, and video production. • Building unique communications plans for each department on campus. • Launching a new social media strategy and overseeing it's development. • Networking with the Squamish First Nations and creating new initiatives for collaboration. • Supporting Admissions in developing recruiting strategies. Show less

Producer / Consultant

• Aug 2015 - Jan 2020

In collaboration with Jayme Cowley, I have been a writer, producer, and director on multiple productions for non-profits and businesses. In collaboration with Jayme Cowley, I have been a writer, producer, and director on multiple productions for non-profits and businesses.

Creative Producer / Writer

• Aug 2014 - Jul 2017

I have worked with the directors at Parafauna on many independent and commercial film projects as a creative producer and a writer. I have worked with the directors at Parafauna on many independent and commercial film projects as a creative producer and a writer.

Social Media Marketing Manager

• Oct 2014 - Feb 2015

Managed and maintained the website and social media profiles for a construction company on a short contract in order to help build out their social media strategy. Managed and maintained the website and social media profiles for a construction company on a short contract in order to help build out their social media strategy.

Staff Reporter / Columnist

• Jun 2009 - Sep 2012

As a staff reporter and columnist for the Daily News, I was responsible for writing articles, promoting sales, and contributing photography for the website. I also produced and ran an online weekly video news segment that recapped significant local events. As a staff reporter and columnist for the Daily News, I was responsible for writing articles, promoting sales, and contributing photography for the website. I also produced and ran an online weekly video news segment that recapped significant local events.

Gallery Intern

• Jun 2007 - Aug 2007

Working as an intern at the renown Canadian gallery, Fehr had the opportunity to give detailed tours, work with children in an educational environment, teach art classes and utilize SMART technology, and assist the director in his vision for the gallery. Working as an intern at the renown Canadian gallery, Fehr had the opportunity to give detailed tours, work with children in an educational environment, teach art classes and utilize SMART technology, and assist the director in his vision for the gallery.