Jonathan Elsley

General Manager - Go Greener at Fuelfix & Tanks2Go
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Contact Information
us****@****om
(386) 825-5501
Location
AU

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Experience

    • Australia
    • Oil, Gas, and Mining
    • 1 - 100 Employee
    • General Manager - Go Greener
      • Jun 2023 - Present

      Brisbane, Queensland, Australia As the General Manager I'm responsible for developing, leading and driving results within the Go-Greener business unit of Fuelfix. At Fuelfix our vision is to be an outstanding energy management and emission solutions provider for our valued customers, enabling them to transition to a cleaner energy future. With the establishment of the Go-Greener business unit we aim to maximise the efficiency of our customers hydrocarbons infrastructure through innovative fuel storage solutions that… Show more As the General Manager I'm responsible for developing, leading and driving results within the Go-Greener business unit of Fuelfix. At Fuelfix our vision is to be an outstanding energy management and emission solutions provider for our valued customers, enabling them to transition to a cleaner energy future. With the establishment of the Go-Greener business unit we aim to maximise the efficiency of our customers hydrocarbons infrastructure through innovative fuel storage solutions that encompass hybrid and battery energy systems to assist them mitigate, eliminate, and offset their carbon emissions and reduce their energy costs. Show less

    • Australia
    • Technology, Information and Internet
    • COO (Consulting)
      • Mar 2023 - Present

      Brisbane, Queensland, Australia Adroit Distribution is a specialised software distributor working with emerging and established technology vendors in the APAC region. As a distributor for emerging technologies, we are constantly looking to work closely with innovative vendors and partners in this space. Adroit Distribution specialises in the following: - introduction of emerging technologies into the Australian Channel - introducing new paradigms - matching innovation with the market - prescient… Show more Adroit Distribution is a specialised software distributor working with emerging and established technology vendors in the APAC region. As a distributor for emerging technologies, we are constantly looking to work closely with innovative vendors and partners in this space. Adroit Distribution specialises in the following: - introduction of emerging technologies into the Australian Channel - introducing new paradigms - matching innovation with the market - prescient tooling At Adroit we have developed a focused capacity building program through channel enablement and education; combined with keeping a finger on the pulse through focused community groups. Show less

    • Australia
    • Software Development
    • 1 - 100 Employee
    • Chief Commercial Officer
      • Jul 2020 - Feb 2023

      Brisbane, Queensland, Australia The Chief Commercial Officer is an integral member of the Executive Team, with the primary responsibility for the strategic planning, effective implementation and management of the commercial strategy and development of the organisation. The role is responsible for all Go To Market, Brand and Marketing strategies, PR and Communications functions with the aim to raise brand awareness, drive business growth and market share. The role will also lead the development of and steward the… Show more The Chief Commercial Officer is an integral member of the Executive Team, with the primary responsibility for the strategic planning, effective implementation and management of the commercial strategy and development of the organisation. The role is responsible for all Go To Market, Brand and Marketing strategies, PR and Communications functions with the aim to raise brand awareness, drive business growth and market share. The role will also lead the development of and steward the organisation’s brand strategy and Member Value Proposition, guide a unified approach to customer experience to ensure all functions of the organization are aligned to meet its strategic commercial objectives. Show less

    • Australia
    • Food and Beverage Manufacturing
    • 1 - 100 Employee
    • Group Marketing Manager
      • May 2017 - Oct 2019

      Brisbane, Australia Stanbroke is a family-owned, vertically integrated beef and cattle company. We pride ourselves on breeding, finishing and marketing Australia's finest beef. We own and operate each element of the production process so we're able to guarantee consistent, high quality beef. We specialise in Wagyu, Angus, grain-fed, 100% grass-fed and certified organic beef. We operate 8 cattle stations in northern Queensland which combined encompass over 1.6 million hectares of prime grazing country. They… Show more Stanbroke is a family-owned, vertically integrated beef and cattle company. We pride ourselves on breeding, finishing and marketing Australia's finest beef. We own and operate each element of the production process so we're able to guarantee consistent, high quality beef. We specialise in Wagyu, Angus, grain-fed, 100% grass-fed and certified organic beef. We operate 8 cattle stations in northern Queensland which combined encompass over 1.6 million hectares of prime grazing country. They also manage 46 properties in southern Queensland which are used to background cattle and prepare them for entry into the feedlot. Our Chinchilla feedlot finishes our cattle on customised rations that are designed to optimise eating quality and enable year round consistency. Our halal certified, processing facility in Grantham utilises the latest technologies and food safety procedures to package and ship our premium beef within Australia and to over 35 countries around the world. Servicing Asia and the Americas largest FMCG retailers and the worlds best Foodservice organisations, via B2B and B2C strategic marketing and sales initiatives. Please contact sales@stanbroke.com with your enquiry. The role is responsible for overseeing marketing and growth strategy initiatives within the organisation. Show less

    • Board Member
      • Sep 2015 - Jun 2018

      Melbourne, Australia

    • Australia
    • Utilities
    • 1 - 100 Employee
    • Chief Marketing Officer
      • Sep 2014 - Feb 2017

      Brisbane, Australia Responsible for overseeing all sales and marketing initiatives within the organisation including marketing strategy, brand development, channel innovation and management, digital marketing, market insights and research. The role managed the strategy and operations around all sales and product functions to deliver the projected growth in QEnergy’s customer base through identifying new channels to market, product development and opportunities to secure incremental revenues. The role was… Show more Responsible for overseeing all sales and marketing initiatives within the organisation including marketing strategy, brand development, channel innovation and management, digital marketing, market insights and research. The role managed the strategy and operations around all sales and product functions to deliver the projected growth in QEnergy’s customer base through identifying new channels to market, product development and opportunities to secure incremental revenues. The role was responsible for driving the customer experience and service delivery strategy, which included the development of QEnergy’s Customer Value Proposition and execution of strategy through a series of multi-channel targeted customer engagement campaigns incorporating above and below the line advertising, digital marketing initiatives and customer relationship management initiatives. Customer loyalty and retention programs were also a primary focus to ensure both customer and shareholder value was maximised. Show less

    • Australia
    • Telecommunications
    • 700 & Above Employee
    • General Manager Retail, Marketing and Product
      • Aug 2012 - Sep 2014

      Melbourne, Australia Execution of marketing disciplines including Brand Strategy, Advertising, Research, Analytics, Insights and provisioning of strategic and operational leadership across product, brand, category management including identification of new product opportunities, pricing strategies and launch activities in the retail, dealer and licensee channels. Management of supply chain operations and the development of Go-To- Market (commercialisation) strategies for product within the Telstra Retail and… Show more Execution of marketing disciplines including Brand Strategy, Advertising, Research, Analytics, Insights and provisioning of strategic and operational leadership across product, brand, category management including identification of new product opportunities, pricing strategies and launch activities in the retail, dealer and licensee channels. Management of supply chain operations and the development of Go-To- Market (commercialisation) strategies for product within the Telstra Retail and Business channel. Show less

    • Australia
    • Retail
    • 100 - 200 Employee
    • General Manager – Strategy & Retail Development
      • Jun 2009 - Aug 2012

      Brisbane, Australia Responsible for providing strategic leadership to the operational areas of the business through organisational change, coordinated program management, implementation of systematic business improvement, and development of Vita’s culture to achieve the business strategic objectives relating to customers, people, processes and financial outcomes. Delivery of the sales channel strategy for Vita Group through the identification and development of strategic business projects to drive future growth… Show more Responsible for providing strategic leadership to the operational areas of the business through organisational change, coordinated program management, implementation of systematic business improvement, and development of Vita’s culture to achieve the business strategic objectives relating to customers, people, processes and financial outcomes. Delivery of the sales channel strategy for Vita Group through the identification and development of strategic business projects to drive future growth opportunities and organisational capability. The role also identified divestment opportunities via management of the group’s mergers and acquisition program.

    • General Manager - Operations
      • Jul 2006 - Jun 2009

      Brisbane, Australia Responsible for the efficient and effective operating performance of all functional areas situated under the Operations Business Unit including Supply Chain, Distribution, Customer Service, Human Resources and Quality Management. Responsible in leading the business strategy development through formulating, implementing and evaluating cross-functional decisions that enabled the group to achieve its objectives and provided a comprehensive range of asset management services ensuring the interfaces… Show more Responsible for the efficient and effective operating performance of all functional areas situated under the Operations Business Unit including Supply Chain, Distribution, Customer Service, Human Resources and Quality Management. Responsible in leading the business strategy development through formulating, implementing and evaluating cross-functional decisions that enabled the group to achieve its objectives and provided a comprehensive range of asset management services ensuring the interfaces between divisions were effectively managed to support the achievement of the Group’s results.

    • Australia
    • Wholesale
    • 1 - 100 Employee
    • General Manager - Procurement and Demand Planning
      • May 2005 - Jul 2006

      Brisbane, Australia Responsible for developing, implementing and leading effective Warehousing, Sales & Operations Planning, Procurement and Category Management procedures and policies within the organisation to ensure lowest cost outcomes achieved and optimal deployment of the group’s inventory across the distribution network, ensuring promised customer service standards maintained. Additionally, the role was responsible for managing the end-to- end supply chain operations and reviewing the supply chain strategy.

    • National Business Development Manager
      • Nov 2004 - May 2005

      Brisbane, Australia Responsible for reviewing and evaluating the business strategy, market position and market developments through monitoring and recommending technical product, service and commercial initiatives including sourcing new and reviewing current supplier arrangements. Additional responsibilities required full analysis and documentation of business requirements, interpretation of the business users needs to assist the business to initiate projects and operational enhancements.

    • Australia
    • Mining
    • 700 & Above Employee
    • GM - Sales and Operations Planning
      • Jan 2000 - Oct 2004

      Brisbane, Australia

Education

  • Queensland University of Technology
    Master's degree, Commerce and Finance
    1999 - 2002
  • Queensland University of Technology
    Bachelor of Applied Science (B.A.Sc.)
    1991 - 1994

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