Experience

TrackableMed

• United States
• Advertising Services
• 1 - 100 Employee

• Chief Operations Officer / MedTech Strategy

  • Sep 2021 - Present

  We help you avoid the frustration of lost advertising dollars by transforming your marketing into a scalable model that improves results for both patients and your company.Our clients have achieved outcomes such as:- Doubling the size of their practice in patient volume- Over $500,000/month in procedure reimbursement revenue for specialty practice- Expanding their business model to a national level- Average cost per appointment less than 2% of monthly advertising investment

• Director of MedTech Market Strategy

  • Dec 2020 - Dec 2021

  TrackableMed, formerly known as Trackable Lead Generation, is a medical marketing agency and strategic partner for specialty practices, PPMs, and medical companies. With a service model rooted in behavioral science, our team has a proven track record for acquiring new patients, resulting in trackable growth for our clients.

• Director of Accounts and Marketing

  • Jan 2016 - Dec 2020



Acclarent

• Medical Device
• 100 - 200 Employee

• Titles held: US Marketing Manager, Key Accounts Manager & ENT Consultant

  • Aug 2008 - Dec 2015

  Ear, Nose, and Throat - From the early start-up phase with Acclarent, through several years after Johnson & Johnson's acquisition of Acclarent ($785M). Ear, Nose, and Throat - From the early start-up phase with Acclarent, through several years after Johnson & Johnson's acquisition of Acclarent ($785M).



Hologic, Inc.

• United States
• Medical Equipment Manufacturing
• 700 & Above Employee

• Titles held: District Sales Manager & Territory Manager

  • 2001 - Aug 2008

  Women's Health - From Novacept's early start-up phase through Cytyc's acquisition of Novacept ($325M), followed by Hologic's acquisition of Cytyc ($6.2B). Women's Health - From Novacept's early start-up phase through Cytyc's acquisition of Novacept ($325M), followed by Hologic's acquisition of Cytyc ($6.2B).