Jonathan Blackwood
Content Strategy Manager at InStride- Claim this Profile
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Bio
Credentials
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Certified Search Marketing Specialist
DigitalMarketerJan, 2017- Nov, 2024 -
Certified Content Marketing Specialist
Digital MarketerJul, 2016- Nov, 2024
Experience
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InStride
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United States
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Education Administration Programs
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100 - 200 Employee
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Content Strategy Manager
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Oct 2021 - Present
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Emerald
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United States
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Advertising Services
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400 - 500 Employee
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Editorial Director - Commercial Integrator
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Jul 2019 - Oct 2021
As Editorial Director I oversee and directly manage the entirety of the Commercial Integrator brand. - Responsible for all editorial strategy and execution for the Commercial Integrator brand, including monthly print publication as well as online publication.- In charge of execution of all sales campaigns for Commercial Integrator brand, ensuring that campaigns are fulfilled to customer satisfaction.- Manages Marketing and Audience Development teams to ensure growth of both print and online audience for Commercial Integrator brand. - Works with Web Development team to update website periodically, and ensure website is working correctly on an ongoing basis.- Directly supervises editorial staff for Commercial Integrator and TechDecisions brands. Show less
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Editorial Director - TechDecisions
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Jun 2019 - Oct 2021
Responsible for all editorial strategy for TechDecisions brand. Oversees the business of the publication. Assists and oversees all sales campaigns, marketing, audience development, web development, etc.
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Managing Editor - TechDecisions
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Jul 2015 - Jun 2019
TechDecisions covers implementation of enterprise commercial technology for end user technology decision makers and influencers, mostly in the IT department.EDITORIAL· Creating articles for multiple content-types including: feature, op-ed, whitepaper, research, blog, Q&A. Creating various media including video, webinar, podcast. Manage social media accounts including: Twitter, Facebook, LinkedIn.· Recruit and negotiate terms with freelancers and contributors. Edit content, optimize for SEO, and input into CMS (WordPress and Expression Engine experience). MANAGEMENT· Oversaw unification of multiple vertical sites into a singular site (MyTechDecisions.com). Worked with Web Development to identify needs and create new site. Continue to refine and improve site.· Designed editorial plan for new site, presented to key stakeholders in company, gained approval and carried out plan. Doubled average monthly pageviews and grew audience by seventy percent. Unified strategy through multiple departments including Sales, Marketing, and Audience Development.· Established partnerships with multiple company brands to share resources and aide in one another’s success. Aligned likeminded brands in order to help TechDecisions succeed alongside its sister sites.· Assists Sales, designs strategies, creates content, and acts as point person for custom client campaigns. Responsible for lead generation, impression advertisement, sponsored content, and more.COMMUNICATION· Facilitates collaboration between multiple departments, including Sales, Marketing, Audience Development, and Web Development. Aggregates ideas, provides well thought out solutions, and makes decisions with confidence. Ability to explain needs and delegate duties at an individual and group level.· Confident speaker in public and private forums. First-hand experience with C-Suite and Director-Level presentations. Persuades, motivates, respects and represents staff and coworkers alike. Show less
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EH Media
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Book and Periodical Publishing
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1 - 100 Employee
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Editor - Corporate TechDecisions
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May 2014 - Jul 2015
•Planning content •Researching/writing articles •Producing/editing videos •Assigning articles •Managing freelance writers •Copyediting and proofreading articles •Focusing on audience development •Traveling to trade shows and other relevant events •Public speaking •Working collaboratively with other TechDecisions editors and sales staff to build brand awareness •Creating and executing social media strategy •Edit quarterly print publication •Planning content •Researching/writing articles •Producing/editing videos •Assigning articles •Managing freelance writers •Copyediting and proofreading articles •Focusing on audience development •Traveling to trade shows and other relevant events •Public speaking •Working collaboratively with other TechDecisions editors and sales staff to build brand awareness •Creating and executing social media strategy •Edit quarterly print publication
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ClinLab Staffing
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United States
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Staffing and Recruiting
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1 - 100 Employee
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Recruiter
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Jan 2014 - May 2014
ClinLab Staffing, a division of A & A Search, LLC, provides staffing, career placement, and executive search services in the areas of molecular biology, cellular biology, pharmacology, microbiology, bioanalytical, QA/QC, process development, manufacturing, biochemistry, regulatory affairs, and analytical chemistry. We seek to find valuable candidates able to make immediate contributions to top companies in the industry. I help to match qualified, motivated employees with the right companies to fill entry-level to senior-level contract, temp-to-hire, and permanent positions. Our aim is to place the correct candidate in the correct opportunity to ensure satisfaction from all parties involved. Show less
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Park & Rec Flag Football League Organizer
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Aug 2012 - Nov 2012
Created, managed, and supervised a flag football league for youths of middle school age. Oversaw 30+ children as well as additional 4 staff members.
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Senior Park Supervisor
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Jun 2010 - Aug 2012
Supervised children of all ages at a local park for a program offered to parents through the department. Responsible for activities, supervision, aide to injuries, and saw over two junior staff members.
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Education
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University of Massachusetts, Amherst
Bachelor of Arts (B.A.), English -
University of Denver
Graduate Certificate, Publishing Institute