Experience

Christopher Farr Cloth Ltd

• United Kingdom
• Textile Manufacturing
• 1 - 100 Employee

• Marketing and Public Relations Manager

  • Dec 2021 - Present



Church's

• United Kingdom
• Luxury Goods & Jewelry
• 1 - 100 Employee

• Global Events and Communication Projects Manager

  • Jun 2018 - Nov 2021

  • Managing all global-brand events including: store openings, fashion-week presentations, campaigns and product launches, press trips and all retail activations. • Devising and managing key tactical and commercial brand content, used across the company’s own and partner’s channels. • Working with the Marketing and Communications Director to create and implement a global events’ strategy that supports the company’s key commercial objectives.• Managing and implementing all third-party partnerships, creating 360 omnichannel campaigns that feed into a global marketing strategy.• Ownership of the global events and partnership budget, and management of the wider Marketing and Communications budget. • Delivering creative and engaging events, tailored to individual markets, with the objective of generating press coverage, brand awareness and sales. • Securing and managing all brand partnerships and sponsorship deals (e.g. Northampton Rugby Football Club).• Leading all strategically important digital and influencer marketing projects that directly support all owned and selling channels. • Planning and managing all corporate and internal communications. • Day-to-day management of a Creative Agency, a Marketing Co-ordinator and Interns.



Smythson of Bond Street

• Luxury Goods & Jewelry
• 1 - 100 Employee

• PR Manager

  • Feb 2014 - Jun 2018

  • Creating and implementing a global PR strategy for key markets to generate and grow media coverage. • Procuring company features, product editorials and VIP/influencer placements across core media titles and social channels. • Implementing special collaborations with external 3rd parties, media partners, sponsorship and special project partners from the Arts and Fashion. • Appointing and managing the international PR agencies for the USA and Hong Kong to support the delivery of the Marketing and Communications strategy. • Managing all brand events including: campaigns, store launches, press days and fashion week presentations. • Supervision of brand ambassadors and all VIP appointments. • Planning and managing the global PR budget. • Managing all corporate communications and crisis management. • Day-to-day management of Social Media Officer, Press and Marketing Co-ordinators and Press Interns.• Monthly press analysis and seasonal reporting of global PR coverage, delivering an annual report.



HUGO BOSS

• Germany
• Retail Apparel and Fashion
• 700 & Above Employee

• Press Officer

  • Jan 2012 - Jan 2014

  • Scheduling, targeting and project planning PR and marketing activities for all Hugo Boss lines.• Accepting and coordinating media requests/briefings.• Implementing special collaborations with magazines and media partners.• Managing sponsorships and special project partners for: the Arts, sports and other external activities within UK. • Coordinating press days and fashion week invitations/requests.• Direct point of contact for the UK media.

• Press Assistant

  • Jan 2010 - Jan 2012

  • Day-to-day sample trafficking across all Hugo Boss lines and assisting with requests from UK media. • Day-to-day management of the Press Showroom and organising the media database.• Perusing UK press coverage, cataloguing all cuttings for press analysis and reporting.