Experience

Amused Group

• Australia
• IT Services and IT Consulting
• 100 - 200 Employee

• Country Manager

  • Nov 2022 - Present

  Amused Group specialise in end-to-end product creation that leverages intuitive design, disruptive technologies and an agile framework. We disrupt, we innovate, and we are at the cutting edge of the wagering sector. • Establish a gaming entity (includes fit-out and set-up of the office) in the Philippines and manage its operations. • Lead the strategic direction of the PH business, establish the core operations team (including but not limited to (Marketing, Operations, Finance, Trading, CS, HR, Legal, and Compliance), and support/expand Amused Group's existing business. • Scale team to 70-80 employees within 6 months. Show less



BetMGM

• United States
• Gambling Facilities and Casinos
• 700 & Above Employee

• Head of Studio

  • Feb 2021 - Nov 2022

  BetMGM is an American global sports betting and casino company and joint venture between MGM Resorts International and GVC Holdings. It is the exclusive sports betting division of MGM, both online and in MGM casinos across the United States.• Produced 3 TVCs for US broadcast at significant savings at above par industry quality.• The Creative Team scored 88 in the 2021 GLINT Engagement Survey VS the company global average of 78 and industry benchmark of 79.• Pitched creative solutions and innovations for BetMGM’s reward system, additions to its Omnichannel campaign, and a new treatment for its casino gaming brands.• Produced the Investor’s Deck for BetMGM’s Investors Day event. Show less

• Studio Manager

  • Dec 2020 - Feb 2021

  BetMGM is an American global sports betting and casino company and joint venture between MGM Resorts International and GVC Holdings. It is the exclusive sports betting division of MGM, both online and in MGM casinos across the United States.​​​​​• Grew the Creative Department from 12 to 41 in under 2 years and established 3 teams: Graphic Design, Motion Graphics, and Front End Development.• Lead and champion BETMGM brand positioning at the BetMGM enterprise level across a portfolio of brands, ensuring that its value is at the heart of everything we create, both on behalf of the brand and on behalf of our clients.• Provide strategic, innovative, and design thinking led solutions that facilitate fresh and compelling creative concepts enabling business objectives.• Develop and deliver a long-term strategy for the Studio that clearly identifies short and long-term strategic goals and considers both operational and creative needs.• Provide leadership, development, and direction to the team cultivating a culture where continuous improvement is embraced while keeping employees motivated, engaged, and high performing. Show less



Entain

• United Kingdom
• Entertainment Providers
• 700 & Above Employee

• Studio Manager

  • Nov 2016 - Nov 2020

  The Entain Group (formerly GVC Group) is a constituent of the FTSE 100 index and has licenses in more than 20 countries with established retail and online brands. ​​​​​• Grew the Creative Department from 3 to 62 in under 3 years and established 4 teams: Project Coordinators, Graphic Design, Motion Graphics, and Front End Development servicing BetMGM (joint venture between Entain and MGM Grand), Ladbrokes and Coral (UK, and Ladbrokes Australia). • Managed the transition of the Manila Studio's business function from production work to include in-house Creative Agency work, producing creative original designs for all our brands (a function originally performed by third party creative agencies). • Shifted all Creative Studio production work from onsite reporting to Work from Home (WFH), 100% in 2-3 days, in response to the COVID-19 Global Pandemic and the Enhanced Community Quarantine declared by the President of the Philippines, leveraging years of experience managing remote teams. • The Creative Team topped the company's 2017 People Survey at 97% Leadership Index and 96% Engagement Index - one of the highest in the business globally. • Kept annualized attrition below 25%; achieved significant savings in recruitment by utilizing Social Media; and maintained a 100% company policy compliance. Show less



CLEAR Corporate Solutions

• United Kingdom
• Outsourcing and Offshoring Consulting

• Marketing and Creative Services Manager

  • Jul 2015 - May 2016

  CLEAR Corporate Solutions provides customized Philippine based Business Process Outsource (BPO) solutions to small and medium sized businesses in Australia. • Established new service offerings (SEO, Marketing, and Creative Design) for the company and managed the day to day operations of the Design and Web Development Team. • Led the conceptualization and execution of online marketing campaigns for both CLEAR and its clients and spearheaded business development activities for CLEAR. • Reduced CLEAR’s general recruitment cost by at least 50% by utilizing Social Media. Show less



Upwork

• United States
• IT Services and IT Consulting
• 300 - 400 Employee

• Project Manager

  • Nov 2010 - Jul 2015

  Upwork, formerly oDesk Enterprises, is a global freelancing platform where businesses and independent professionals connect and collaborate remotely. During my tenure I’ve maintained a 5-star rating, working with more than 50 companies and businesses using the platform. Notable among these experiences and companies include: 1. Project Manager for Upwork Enterprises’ two biggest clients at the time, Facebook and Google. • Remotely managed 300+ contractors located in various locations and timezones around the globe, working directly with the Senior Project Manager and Upwork's Vice President of Operations. • Designed and managed the training program for Facebook’s content moderation program, including the testing and evaluation of contractors and team leaders. • Rewrote Facebook’s statements of rights and responsiblities as well as its community standards, removing loopholes and redundancies. 2. Creative Director of Blue Lizard Designs, an Australian web agency servicing clients in Australia, Japan, and Manila. • Oversaw the day to day activities of the Creative Design and Front End Development teams while conceptualizing marketing/advertising campaigns and preparing pitches for new clients. • Prepared monthly reports about individual accounts and general business performance. 3. Lead Graphic Designer for Special Glue, a technology company servicing local businesses in Australia. • Designed web and mobile responsive websites and supervised their development for Special Glue’s clients. • Wrote copy for websites as well as press releases, news, and feature articles. • Produced marketing collaterals as well as monthly publications for Special Glue and its clients. Show less



Various Companies and Businesses

• Creative Consultant

  • Jun 2008 - Sep 2010

  Leveraged online experience and reputation as one of the Philippines’ earliest blogger and creative talent to help businesses grow their audience and market. • Provided Creative Consultancy service on Go Natural’s (an organic food supplement company) content marketing, online marketing, social media, and general digital strategy. • Conceptualized the digital campaign of the Philippine launch of UNILEVER's Axe Dark Temptation through viral videos, online contests, and a blogger event. • Organized the soft digital launch of Resort’s World Manila through a Casino Royale inspired bloggers' event with the Philippines’ top 100 bloggers in attendance. • Produced web comics for Benigno “Noynoy” Aquino’s presidential campaign bid (which he won), a first in the Philippines. Show less



Interactive Art Services, Inc.

• Studio Director / Country Manager

  • Nov 2005 - May 2008

  Interactive Art Services (IAS), Inc., a US-based company, is the leading provider of storyboards, animatics, graphic design, and other pre-visualization services to the US and UK advertising industry. • As the Studio Manager and Country Manager, I setup the Philippine operations of the company and managed the operations of the Creative Studio which was composed of 3 teams: Creative Services (illustration, digital coloring, 3D, animation, video editing, and motion graphics), IT, and Project Management. • Provided significant cost efficiency to the company (i.e., reduced operating cost while delivering above average SLAs), allowing IAS to scale its operation in the US. • Responsible for all recruitment activities, training, and retention. • Grew the company from 7 people to 43 people in two years and led marketing and business development activities. Show less



MRM Studios Inc.

• Philippines
• Media Production
• 1 - 100 Employee

• Marketing and Business Development Officer

  • Nov 2003 - Nov 2005

  Led a creative team (design, animation, illustration, etc.) and a creative talent pool to develop and produce pioneering new creative content such as mobile comics and animated ringtones for the Southeast Asian mobile content market while facilitating strategic partnerships with various independent content producers. Led a creative team (design, animation, illustration, etc.) and a creative talent pool to develop and produce pioneering new creative content such as mobile comics and animated ringtones for the Southeast Asian mobile content market while facilitating strategic partnerships with various independent content producers.



Haribon Foundation

• Philippines
• Environmental Services
• 1 - 100 Employee

• Information, Education, Communication (IEC) Officer

  • Jul 2001 - Jun 2003

  Collaborated with various stakeholders in promoting biodiversity via a national tri-media campaign and grassroots-based communication initiative. Was also directly responsible for Haribon’s corporate branding and the design and production of its Information and Education Communication (IEC) materials. Collaborated with various stakeholders in promoting biodiversity via a national tri-media campaign and grassroots-based communication initiative. Was also directly responsible for Haribon’s corporate branding and the design and production of its Information and Education Communication (IEC) materials.



FAO

• France
• Industrial Machinery Manufacturing
• 1 - 100 Employee

• Information Officer

  • Oct 1999 - Dec 2001

  Supervised two information and education teams based in Batangas and Bulacan for the project’s School-on-the-Air (SOA) program, a key component of the national campaign and a key factor in eradicating Foot and Mouth Disease (FMD) in the Philippines. • Produced magazine programs for AM radio (scriptwriting, voice talent) for various provincial radio stations supporting the national campaign. • Designed logos, posters, flyers, and other information materials for local and national distribution. Show less