Experience

Midsona Sverige

• Sweden
• Manufacturing
• 1 - 100 Employee

• Customer Marketing Manager

  • Aug 2021 - Present

  Malmö, Skåne, Sverige



Customized Marketing & Sales 2020 AB

• Consultant

  • May 2020 - Present

  Helsingborg, Skåne, Sverige The idea of Customized Marketing & Sales is to provide the expertise of both these genres either interimbased if there is a temporary gap in the organisation or projectbased if support on a specific project is needed.



Findus Sverige

• Sweden
• Manufacturing
• 200 - 300 Employee

• Nordic Brand Manager - konsult via Academic Search

  • Mar 2021 - Sep 2021



TRiQ arena AB

• Sweden
• Recreational Facilities
• 1 - 100 Employee

• Konsult

  • Sep 2020 - Feb 2021



Willab AB

• Sweden
• Wholesale Import and Export
• 1 - 100 Employee

• Head of Sales

  • May 2018 - May 2020

  Grevie, Skåne län, Sverige Head of both KAM and external salesforce, and represenative of the Leadership Team of Willab. - KAM responsible for 3 largest customers, besides leading 2 employees working the rest of Key Accounts. - Planning sales, negotiating contracts, attracting new customers, launching NPD´s in relevant channels - Adapting internally to supply net-based customers - Reporting and analysing sales - Creating Sales plan, Sales Activities, Campaigns (in coop with KAM´s) to follow the overall… Show more Head of both KAM and external salesforce, and represenative of the Leadership Team of Willab. - KAM responsible for 3 largest customers, besides leading 2 employees working the rest of Key Accounts. - Planning sales, negotiating contracts, attracting new customers, launching NPD´s in relevant channels - Adapting internally to supply net-based customers - Reporting and analysing sales - Creating Sales plan, Sales Activities, Campaigns (in coop with KAM´s) to follow the overall strategy for the company - Creating Sales Strategy and tactics to keep existing sales and develop in new channels/geographic areas Show less



Cloetta

• Sweden
• Consumer Goods
• 700 & Above Employee

• Manager Category Department

  • Jan 2017 - Apr 2018

  Malmö Head of Category Department at Grocery Division.



Cloetta via Academic Search Jobfinder

• Category Manager

  • Apr 2016 - Jan 2017

  Malmo, Sweden Interim category manager to support Cloetta category team. Hired on consultant basis, end of contracted period is 31st of Dec 2016



Finax AB (via Academic Search Jobfinder)

• Project Leader Marketing

  • May 2015 - Apr 2016

  Helsingborg, Sweden Hired on a consultant basis to lead two initiatives in category development, product innovation and portfolio refinement and Interim KAM. End date 31st of March 2016.



Findus Sverige

• Sweden
• Manufacturing
• 200 - 300 Employee

• Brand Identity manager

  • May 2014 - Nov 2014

  Helsingborg, Sverige Accountable for development and execution of strategic above the line communication in the Nordic cluster including creating and implementing the media channel strategy. Refining the Nordic product concept map.

• Brand and Concept leader

  • Feb 2013 - Apr 2014

  Helsingborg, Sverige Accountable for identifying and deciding Brand Positioning for the consumer facing brand, and in that context executing communication to support Brand Position in all channels. Conceptulising innovations and current portfolio to support brand strategy. Responsible for developing 360 communication concepts, including tv-commercials. Project leader of "Welcome to Bjuv" - event, following the horse-meat scandal in 2013, which lead to brand KPI recovery and part of reason to win award "Food Company… Show more Accountable for identifying and deciding Brand Positioning for the consumer facing brand, and in that context executing communication to support Brand Position in all channels. Conceptulising innovations and current portfolio to support brand strategy. Responsible for developing 360 communication concepts, including tv-commercials. Project leader of "Welcome to Bjuv" - event, following the horse-meat scandal in 2013, which lead to brand KPI recovery and part of reason to win award "Food Company of the year" in Sweden.

• Senior Project Manager

  • Sep 2012 - Feb 2013

  Helsingborg, Sverige Project leading relaunch, including conceptulising, redesigning and posititioning, of one of the biggest concepts (vegetables) in the portfolio. Leading TVC development to support relaunch. Leading to turnaround to market share and brand KPI growth.

• Consumer Insights manager

  • Jun 2009 - Aug 2012

  Helsingborg, Sverige Building and structuring consumer insights for the business. Senior advisor in innovation projects, communication development and strategic planning. Accountable for building consumer segmentation model to optimise porfolio, innovation and communication investments.

• Senior Brand Manager

  • Jan 2006 - Jun 2009

  Helsingborg, Sverige Portfolio management, Innovation leadership and communication development in one of the major product categories. Driving the category in a highly competitive environment, with privat labels being extremely active, to a market share and profit increase.

• Purchasing Manager

  • Jan 2002 - Jan 2006

  Helsingborg, Sverige



Trelleborg Group

• Sweden
• Industrial Machinery Manufacturing
• 700 & Above Employee

• Market Area Manager

  • Jan 1999 - Dec 2001

  Sävsjö, Sweden The job at Trelleborg Wheels AB in Sävsjö was much that of a coordinating role, making sure the intra company business worked smoothly. It also consisted of project management, where one project was to build a marketing plan to increase external business, another to start Key Account Management as the company inherited clients from a merged internal business and a third I changed the structure of the supplier network.



Svenska Fälg

• Sales & Product Manager

  • Mar 1998 - Jan 1999