Head of Performance Marketing

• Apr 2023 - Present

Senior Media Buyer

• Aug 2022 - Mar 2023

As a Media Buyer, I am responsible for building and managing advertising campaigns on platforms such as Google, Meta, and TikTok Ads for e-commerce clients. This includes setting up new accounts, implementing tracking systems, and creating Datastudio dashboards for analysis. In addition, I am responsible for budget planning and managing multiple clients with a total ad spend of approximately 5 million euros. I work to ensure that my clients' advertising campaigns are successful and reach their marketing goals by selecting the appropriate platforms and advertisements and targeting the campaigns to the right audience. I also analyze the results of campaigns and make any necessary adjustments to ensure they achieve the desired return on investment.

Google Ads Subject Matter Expert

• Oct 2021 - Jul 2022

I am the contact point for about 150 Google Ads Account Managers in the DACH market for questions around Google Ads, Analytics, TagManager etc. I give regular trainings for my team also around Google Ads and the related tools.Due to the high volume, I have acquired an expertise in Google Ads.My daily core topics regarding Google Ads are:Creation of strategies, setting up a campaign structure, first tests and ongoing optimizations on ads and ad rank.As well as effective training in the correct use of smart bidding strategies and automated campaign types such as SDC, SSC or VAC.Creating target groups in Ads as well as Analytics and campaign creation aligned to the respective goal of the customer, CPA and CPM, CPV, CPD or CPI are no foreign words for me.(by the way i am in love with manual bid adjustments).

Google Ads Account Manager

• Sep 2020 - Oct 2021

As a Google Ads Subject Matter Expert, I am the primary point of contact for approximately 150 Google Ads Account Managers in the DACH market for questions related to Google Ads, Analytics, TagManager, and other related tools. I regularly provide training for my team on Google Ads and the associated tools. Through my high volume of work, I have gained expertise in Google Ads. My daily core responsibilities within Google Ads include:Developing strategies, establishing a campaign structure, conducting initial tests and ongoing optimizations on ads and ad rank.Providing effective training in the proper use of smart bidding strategies and automated campaign types such as SDC, SSC, or VAC.Creating target groups in Ads and Analytics and creating campaigns aligned with the specific goals of the customer. CPA, CPM, CPV, CPD, or CPI are familiar terms to me.

Event-Manager

• Jan 2018 - Feb 2020

Training Manager

• Sep 2017 - Feb 2020