Jonas Østergaard Pedersen

Head Of Digital Marketing at EcoOnline Global
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Contact Information
us****@****om
(386) 825-5501
Location
Aarhus, Middle Jutland, Denmark, DK
Languages
  • Dansk Native or bilingual proficiency
  • Engelsk Professional working proficiency
  • Fransk Limited working proficiency
  • Tysk Limited working proficiency

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Credentials

  • Writing Marketing Copy
    LinkedIn
    Feb, 2017
    - Nov, 2024
  • Professfacilitering
    -

Experience

  • EcoOnline Global
    • Norway
    • Software Development
    • 400 - 500 Employee
    • Head Of Digital Marketing
      • Jul 2022 - Present

      I lead EcoOnline's main digital channels and related activities (SEO, SEM, SoMe, software review sites, e-mail marketing, HubSpot automation, CRO, customer journey mapping, etc.) together with our team of specialists.EcoOnline is a leading SaaS-provider for organisations that aim to make significant improvements in occupational safety, by empowering workers with highly intuitive tools that facilitate managing all aspects of EHS. We are focused on bringing to life a simple core idea: making workplace safety so easy it becomes a natural habit. Show less

    • International SEO & SEM Coordinator
      • Sep 2019 - Present

      I manage SEO, SEM and CRO with EcoOnline's divisions in Norway, Sweden, Finland, Denmark, UK, Ireland and USA.

    • Country Marketing Manager
      • Mar 2018 - Dec 2020

      As Country Marketing Manager I am responsible for marketing EcoOnline's products in Denmark via ecoonline.dk, e-mail marketing, Google Ads, SEO, social media, print-advertising, trade fairs and collaboration with our customers and partners.

  • Life Academy ApS
    • Denmark
    • Education
    • 1 - 100 Employee
    • Marketing coordinator
      • May 2017 - Nov 2017

      - Email marketing (both in MailChimp and CampaignMonitor) - Facebook advertising - Engagement of fans on Facebook and Instagram - Preparation of graphic material for print and web - Wrote advertorials for the magazines 'Liv & Sjæl' and Tour de Femme's 'TourAvisen' - Wrote and designed e-book for use as a lead magnet - Collected newletter subscribers at trade fair - Video production and editing for website and social media - Maintenance of Wordpress website and Woocommerce store Show less

  • Bizsys - online kassesystem
    • Denmark
    • Software Development
    • Online marketing intern
      • Apr 2017 - May 2017

      Website redesign in WordPress, SEO, filming and editing video testimonials with customers, design of print material (stickers for cars, signs and branded equipment). Website redesign in WordPress, SEO, filming and editing video testimonials with customers, design of print material (stickers for cars, signs and branded equipment).

  • KompetenceKanalen A/S
    • Denmark
    • Advertising Services
    • 1 - 100 Employee
    • SEM Specialist (intern)
      • Oct 2016 - Jan 2017

      Setup and optimizing Google AdWords campaigns for 20+ customers primarily in e-commerce and catering. Setup and optimizing Google AdWords campaigns for 20+ customers primarily in e-commerce and catering.

  • Yaneeda.com
    • Denmark
    • Travel Arrangements
    • 1 - 100 Employee
    • Social media marketing and consumer research
      • May 2016 - Jul 2016

      Developed marketing personas to help in the marketing department based on customer research that I conducted, including: telephone interviews with customers and processing of quantitative data collected from Facebook insights, Google analytics and Facebook contests. In addition, I created creative content for the web and Facebook in the form of two blog posts on the website, as well as a video to inspire the purchase of trips to Sri Lanka. In addition, I gained insight into SEO work with the tool Moz, and by search engine optimization my own texts. Finally, I got a lot of practice in using Photoshop and InDesign, which I used to prepare a marketing report with informative graphics. Show less

  • Coop Danmark
    • Denmark
    • Retail
    • 700 & Above Employee
    • Logistics worker (student job)
      • 2011 - Nov 2015

      Transport and expedition of goods, registration of reuse-packaging, insight into the operations of a large company. Transport and expedition of goods, registration of reuse-packaging, insight into the operations of a large company.

Education

  • Aarhus University
    Master of Arts (MA), Corporate Communication
    2013 - 2015
  • Aarhus University
    BA (Bachelor's degree), English and International Corporate Communication
    2010 - 2013
  • Macquarie University
    Exchange program, Cultural studies and media theory
    2012 - 2012

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