Jonas Haerens
Principal Employer Branding & Community Strategist at Y42- Claim this Profile
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Bio
Giel V.
Jonas has been vital at Doccle. First and foremost as Brand & Community Manager, being responsible for developing the Doccle brand, organising several campaigns, maintaining the website and many other things. But also acting as a team leader he's been of great importance, having successfully transformed our support team, making it more efficient and better organised, while allowing each team member to perform tasks within their interests and skills. Personally, I'm very happy and grateful to have had Jonas as my team leader. During my time with him at Doccle, he's been a great support, allowing me to continuously develop and grow. Next to that I've always appreciated him as the nice (and witty) guy he is. In everything he does, Jonas has a great level of dedication, involvement and focus, always trying to deliver the best job possible. Any company would be happy to have him.
Iris Van Nuffel
Jonas was my team leader for about three years and it was a great pleasure working for, or rather with him. He taught me a lot and gave me many opportunities to develop my skills, especially concerning everything relating to marketing: developing a good social media strategy, creating a campaign that fits this strategy, etc. He knew very well which were the strengths of each member of our team and how we could work best together, and gave enough flexibility to find the right balance. Jonas is also very skilled in crisis management; he will always look at all the available options and make the best possible choice to solve the situation. The diversity of the tasks each team member made it a real challenge to organize everything, but thankfully, Jonas is a very good planner. Not only is Jonas a very good leader, but he has incredible communication and language skills and is extremely creative. Anyone should be lucky to have him as a colleague!
Giel V.
Jonas has been vital at Doccle. First and foremost as Brand & Community Manager, being responsible for developing the Doccle brand, organising several campaigns, maintaining the website and many other things. But also acting as a team leader he's been of great importance, having successfully transformed our support team, making it more efficient and better organised, while allowing each team member to perform tasks within their interests and skills. Personally, I'm very happy and grateful to have had Jonas as my team leader. During my time with him at Doccle, he's been a great support, allowing me to continuously develop and grow. Next to that I've always appreciated him as the nice (and witty) guy he is. In everything he does, Jonas has a great level of dedication, involvement and focus, always trying to deliver the best job possible. Any company would be happy to have him.
Iris Van Nuffel
Jonas was my team leader for about three years and it was a great pleasure working for, or rather with him. He taught me a lot and gave me many opportunities to develop my skills, especially concerning everything relating to marketing: developing a good social media strategy, creating a campaign that fits this strategy, etc. He knew very well which were the strengths of each member of our team and how we could work best together, and gave enough flexibility to find the right balance. Jonas is also very skilled in crisis management; he will always look at all the available options and make the best possible choice to solve the situation. The diversity of the tasks each team member made it a real challenge to organize everything, but thankfully, Jonas is a very good planner. Not only is Jonas a very good leader, but he has incredible communication and language skills and is extremely creative. Anyone should be lucky to have him as a colleague!
Giel V.
Jonas has been vital at Doccle. First and foremost as Brand & Community Manager, being responsible for developing the Doccle brand, organising several campaigns, maintaining the website and many other things. But also acting as a team leader he's been of great importance, having successfully transformed our support team, making it more efficient and better organised, while allowing each team member to perform tasks within their interests and skills. Personally, I'm very happy and grateful to have had Jonas as my team leader. During my time with him at Doccle, he's been a great support, allowing me to continuously develop and grow. Next to that I've always appreciated him as the nice (and witty) guy he is. In everything he does, Jonas has a great level of dedication, involvement and focus, always trying to deliver the best job possible. Any company would be happy to have him.
Iris Van Nuffel
Jonas was my team leader for about three years and it was a great pleasure working for, or rather with him. He taught me a lot and gave me many opportunities to develop my skills, especially concerning everything relating to marketing: developing a good social media strategy, creating a campaign that fits this strategy, etc. He knew very well which were the strengths of each member of our team and how we could work best together, and gave enough flexibility to find the right balance. Jonas is also very skilled in crisis management; he will always look at all the available options and make the best possible choice to solve the situation. The diversity of the tasks each team member made it a real challenge to organize everything, but thankfully, Jonas is a very good planner. Not only is Jonas a very good leader, but he has incredible communication and language skills and is extremely creative. Anyone should be lucky to have him as a colleague!
Giel V.
Jonas has been vital at Doccle. First and foremost as Brand & Community Manager, being responsible for developing the Doccle brand, organising several campaigns, maintaining the website and many other things. But also acting as a team leader he's been of great importance, having successfully transformed our support team, making it more efficient and better organised, while allowing each team member to perform tasks within their interests and skills. Personally, I'm very happy and grateful to have had Jonas as my team leader. During my time with him at Doccle, he's been a great support, allowing me to continuously develop and grow. Next to that I've always appreciated him as the nice (and witty) guy he is. In everything he does, Jonas has a great level of dedication, involvement and focus, always trying to deliver the best job possible. Any company would be happy to have him.
Iris Van Nuffel
Jonas was my team leader for about three years and it was a great pleasure working for, or rather with him. He taught me a lot and gave me many opportunities to develop my skills, especially concerning everything relating to marketing: developing a good social media strategy, creating a campaign that fits this strategy, etc. He knew very well which were the strengths of each member of our team and how we could work best together, and gave enough flexibility to find the right balance. Jonas is also very skilled in crisis management; he will always look at all the available options and make the best possible choice to solve the situation. The diversity of the tasks each team member made it a real challenge to organize everything, but thankfully, Jonas is a very good planner. Not only is Jonas a very good leader, but he has incredible communication and language skills and is extremely creative. Anyone should be lucky to have him as a colleague!
Credentials
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Google Analytics Individual Qualification
Google Digital Academy (Skillshop)Jan, 2022- Sep, 2024
Experience
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Y42
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Germany
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Data Infrastructure and Analytics
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1 - 100 Employee
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Principal Employer Branding & Community Strategist
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Oct 2022 - Present
- Align company culture with company values and EVP- Strategically position the Y42 employer brand- Defining and tracking EB KPI's- Moderating company-wide All-Hands- Introducing and managing a Diversity, Equity and Inclusion strategy- Setting up a company-wide wellbeing strategy- Supporting with bi-annual eNPS survey- Supporting, organising and encouraging celebrations- Owning and managing the company pages and career website- EB content production
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Employer Branding & Community Strategist
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Mar 2022 - Oct 2022
- Establishing an Employer Value Proposition from scratch- Redefining company values- Owning and managing the company pages and career website- EB content production- Align internal and external communications with EB- Optimizing onboarding experience
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Infrabel
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Belgium
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Rail Transportation
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700 & Above Employee
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Employer Branding Advisor
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Aug 2019 - Mar 2022
- Developing and implementing an integrated employer branding strategy- Translating HR needs into a concrete plan of action, hiring goal of 700/year- Setting up recruitment campaigns from A to Z based, including strategy, media planning, stakeholder management, overseeing creation of visuals and copy, follow-up and evaluation- Managing the company-wide advocacy program - Developing and implementing an integrated employer branding strategy- Translating HR needs into a concrete plan of action, hiring goal of 700/year- Setting up recruitment campaigns from A to Z based, including strategy, media planning, stakeholder management, overseeing creation of visuals and copy, follow-up and evaluation- Managing the company-wide advocacy program
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Doccle
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Belgium
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IT Services and IT Consulting
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1 - 100 Employee
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Team Leader CIA
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Sep 2016 - Aug 2019
- Managing and developing a team of 5 offering customer support to 1.5 million end users- Launching and reporting on Net Promotor Score and user satisfaction surveys- Set-up and execution of reputation management and crisis communication- Overall quality and efficiency control of all support related interactions- Creating train-the-trainer presentations and presenting them to external stakeholders- Day-to-day team management as well as long-term evaluations, including hiring and ending of employee contracts
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Brand & Community Manager
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Nov 2014 - Aug 2019
- Set-up and optimization of social media campaigns, including re-targeting and funnel campaigns- Email automations, segmented and mass mailings strategy, design and set-up- Strategy, content creation, publishing and reporting of "always on" communication- Setup of website wireframes, creating and launching (landing) pages in WordPress- Leading an internal growth team of user experts with a single focus: end user growth- Defining growth experiments, A/B testing and detailed goal-oriented reporting- Marketing and communications SPOC for over 50 partnered organizations- Working closely and proactively with both a PR and a Marketing Agencies
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Customer Interaction Agent
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May 2013 - Oct 2014
- First employee of the company setting up all marketing, communication and customer support structures- Research and implementation on marketing tooling- Creating, activating and evaluating social media and print- Mass mailing campaigns to over 1 million receivers- Database management- Setup of co-creation projects with end users, scaling to a large audiences- Copywriting for blog, website, FAQ's as well as functional copy for mobile and web app- Training new colleagues and setting up sustainable training procedures
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Hi-Media
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Türkiye
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Advertising Services
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1 - 100 Employee
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Account Executive
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Aug 2011 - Dec 2012
- Monitoring, follow-up and evaluation of digital campaigns- SPOC for clients, account and product managers and technical support team- Ensure ordered volumes were delivered, respecting deadlines - Monitoring, follow-up and evaluation of digital campaigns- SPOC for clients, account and product managers and technical support team- Ensure ordered volumes were delivered, respecting deadlines
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Acht
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Musicians
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Intern - Marketing/Communication
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Jun 2011 - Aug 2011
- Coordinating online competitions- Launching and evaluating social media campaigns- Copywriting, production assistant on set, researching webshop solutions - Coordinating online competitions- Launching and evaluating social media campaigns- Copywriting, production assistant on set, researching webshop solutions
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Ghent University
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Belgium
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Higher Education
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700 & Above Employee
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Master of Communication Science
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Sep 2010 - Jun 2011
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Intern - Editor
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Feb 2011 - Apr 2011
- Supporting the editorial team of the morning show of the Belgian radio station MNM- Practical support during live broadcasting - Supporting the editorial team of the morning show of the Belgian radio station MNM- Practical support during live broadcasting
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Bachelor of Communication Science
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Sep 2007 - Jun 2010
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SHZMI
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Truck Transportation
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Student
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Sep 2001 - Jun 2007
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Education
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2007 - 2011
Universiteit Gent
Master of Communication Science, Film and Television studies -
2015 - 2015
Vlerick Business School
Brand Management & Communicatie
Community
