Jonas de Lange

Growth Marketer at CarbonCloud
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Contact Information
us****@****om
(386) 825-5501
Location
Gothenburg, Vastra Gotaland County, Sweden, SE
Languages
  • Norska Native or bilingual proficiency
  • Engelska Full professional proficiency
  • Svenska Native or bilingual proficiency
Skills

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Bio

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Credentials

  • edX Verified Certificate for Applied Scrum for Agile Project Management
    edX
    Jan, 2023
    - Nov, 2024
  • HubSpot Sales Software
    HubSpot Academy
    Oct, 2022
    - Nov, 2024
  • Service Hub Software
    HubSpot Academy
    Oct, 2022
    - Nov, 2024
  • LinkedIn Marketing Strategy
    LinkedIn
    Jul, 2021
    - Nov, 2024
  • LinkedIn Marketing Solutions Fundamentals
    LinkedIn
    Jun, 2021
    - Nov, 2024

Experience

  • CarbonCloud
    • Sweden
    • Data Infrastructure and Analytics
    • 1 - 100 Employee
    • Growth Marketer
      • Dec 2021 - Present

      Responsible for strategy and execution of marketing across all CarbonCloud digital channels. Configuration and implementation of optimization and reporting structure, rebuild of Hubspot sales pipeline, developing strategy and tactics for high quality lead acquisition. Responsible for strategy and execution of marketing across all CarbonCloud digital channels. Configuration and implementation of optimization and reporting structure, rebuild of Hubspot sales pipeline, developing strategy and tactics for high quality lead acquisition.

  • Trickle
    • Sweden
    • Advertising Services
    • 1 - 100 Employee
    • Content Distributor/Business developer
      • Jan 2020 - Dec 2021

      Responsible for prospecting, customer acquisition, concept development, purchasing negotiations and project management for existing and new accounts. Projects include everything from pilot projects for new clients to upselling global enterprise clients on campaigns and digital development projects. Selected assignments: Project Manager & Digital Strategist – Hogia Managed multidisciplinary team in lead acquisition campaign for B2B SaaS product. Work included account management, campaign strategy, reporting and results prognosis, and coordination between client sales team, client marketing team and agency team. Account Manager & Digital Strategist –Saltside Strategy and planning of digital brand campaign in three markets, for classifieds startup. Work included mapping of user flow, building brand recall strategy, budget estimates, setting requirements for creative agency, and advising client CMO on branding tactics. Project Manager & Distribution Specialist – Volvo Penta Designed and executed digital lead generation development project. Activities included establishing client-side project board, setting project goals and requirements for creative team, campaign activation and management of client’s business developer. Results included an integrated digital system for lead generation and reporting to three key teams with recommendations for future development. Show less

  • Spoon Agency
    • Sweden
    • Advertising Services
    • 100 - 200 Employee
    • Content Distributor
      • Jan 2019 - Jan 2020

      Worked with digital marketing through external channels such as Linkedin, Facebook and Youtube. Work included creation of campaign activation plans, identifying and building audiences, ad creation and copywriting, monitoring and optimization and reporting on results to project managers and clients. och beställare. Worked with digital marketing through external channels such as Linkedin, Facebook and Youtube. Work included creation of campaign activation plans, identifying and building audiences, ad creation and copywriting, monitoring and optimization and reporting on results to project managers and clients. och beställare.

  • Breakit
    • Sweden
    • Online Media
    • 1 - 100 Employee
    • Reporter
      • Aug 2015 - Jan 2019

      Reported on startups and venture capital in Sweden as well as global unicorns. Work included daily interviews with business leaders and specialists, writing and editing, networking, financial research, and deep diving into sectors such as fintech, automotive and B2B SaaS. Quickly understanding business models and explaining it in simplified terms was key to producing news content that attracted relevant readers. Journalistiska uppgifter: # Writing and editing # Photograpy and image editing # Interviews networking & research # Digital publishing # Event hosting (Swedish & English) Product development: # Creation of new metric for time spent on site # Traffic-based evaluation of live streaming initiative # Target audience analysis and media offering for English language sister website. # Creation and execution of digital marketing plan for Breakit Daily podcast. # Projekt management of website development for Breakit Daily. Show less

Education

  • Göteborgs universitet
    Kandidatexamen, Kommunikation, journalistik och liknande program
    2013 - 2015
  • Handelshögskolan vid Göteborgs universitet
    Ekonomisk historia, Godkänt
    2012 - 2013
  • Universitetet i Oslo (UiO)
    2012 - 2012

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