Jona Mancuso, MBA
Vice President of Marketing - US & Canada at Carma Laboratories, Inc.- Claim this Profile
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Bio
Heather Brinton Parker, CMP, CAE
I had the great pleasure of working with Jona when she served as a member of CHPA's inaugural Marketing Conference Program Committee. From November 2017 through July 2018, we worked very closely together in launching this new conference. Jona's knowledge, experience and passion for the contributing to the consumer healthcare industry made her an incredibly valuable member of the committee. This was a highly collaborative effort, and she brought great energy, professionalism and leadership to the committee. Her willingness to contribute her time and expertise had a direct impact on the success of the conference, and I would be thrilled to work with Jona again in any capacity!
Heather Brinton Parker, CMP, CAE
I had the great pleasure of working with Jona when she served as a member of CHPA's inaugural Marketing Conference Program Committee. From November 2017 through July 2018, we worked very closely together in launching this new conference. Jona's knowledge, experience and passion for the contributing to the consumer healthcare industry made her an incredibly valuable member of the committee. This was a highly collaborative effort, and she brought great energy, professionalism and leadership to the committee. Her willingness to contribute her time and expertise had a direct impact on the success of the conference, and I would be thrilled to work with Jona again in any capacity!
Heather Brinton Parker, CMP, CAE
I had the great pleasure of working with Jona when she served as a member of CHPA's inaugural Marketing Conference Program Committee. From November 2017 through July 2018, we worked very closely together in launching this new conference. Jona's knowledge, experience and passion for the contributing to the consumer healthcare industry made her an incredibly valuable member of the committee. This was a highly collaborative effort, and she brought great energy, professionalism and leadership to the committee. Her willingness to contribute her time and expertise had a direct impact on the success of the conference, and I would be thrilled to work with Jona again in any capacity!
Heather Brinton Parker, CMP, CAE
I had the great pleasure of working with Jona when she served as a member of CHPA's inaugural Marketing Conference Program Committee. From November 2017 through July 2018, we worked very closely together in launching this new conference. Jona's knowledge, experience and passion for the contributing to the consumer healthcare industry made her an incredibly valuable member of the committee. This was a highly collaborative effort, and she brought great energy, professionalism and leadership to the committee. Her willingness to contribute her time and expertise had a direct impact on the success of the conference, and I would be thrilled to work with Jona again in any capacity!
Credentials
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Diversity, Inclusion, and Belonging for All
LinkedInSep, 2022- Nov, 2024 -
Digital Marketing Institute & AMA Professional Certified Digital Marketer
Digital Marketing InstituteMar, 2021- Nov, 2024 -
Certificate in Qualitative Research
Insights AssociationJun, 2020- Nov, 2024 -
Certificate in Quantitative Research
Insights AssociationJun, 2020- Nov, 2024 -
Google - Columbia CMO Academy for Digital Marketing
Columbia Business School Executive EducationOct, 2017- Nov, 2024
Experience
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Carma Laboratories, Inc.
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United States
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Manufacturing
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1 - 100 Employee
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Vice President of Marketing - US & Canada
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Apr 2016 - Present
- Report to the COO and serve as member of the senior executive team- Growth driver for an over $120 MM+ retail portfolio of OTC lip care products- Hired in 2014 to establish a marketing department and implement brand management practices - Led the restage of the 80-year-old Carmex brand in 2015 to expand consumer appeal- Established a portfolio architecture for innovation, and launched growth driving new product lines- Built and delivered presentations for national retailers, integrating consumer and customer needs- Absorbed Vice President of Sales responsibilities during two vacancy periods spanning over 12 months- Accountable for brand research and insights agenda- Lead all elements of consumer advertising including creative development and media campaign execution
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Director of Marketing
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Sep 2014 - Mar 2016
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Senior Marketing Manager
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Jan 2014 - Sep 2014
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Bausch Health Companies Inc.
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Canada
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Pharmaceutical Manufacturing
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700 & Above Employee
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Brand Manager - CeraVe Skincare and Ocean Nasal Saline
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Jul 2012 - Jan 2014
- Brand management of CeraVe Skincare, the fastest growing hand and body lotion brand at that time- Served as liaison and critical integrator between dermatology field sales force and headquarter executives - Contributed robust skincare clinical knowledge to help accelerate pace of new product innovation- Created sales tools, FAQs, training videos and launch materials for CeraVe Suncare introduction. - Launched sales materials nationally to 100+ person pharmaceutical sales force- General management of the Ocean nasal saline brand with full sales and marketing P&L accountability- Tasked with integrating and growing a mature acquired brand with limited resources- Led cross functional integration team to achieve cost reductions and exceed EBITA post-acquisition - Developed a data-driven call plan for internal sales team to target high potential Allergists/ENTs- Reintroduced brand to retailers, to increase distribution at Walmart, Walgreens, and CVS.
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Specialty Pharmaceutical Sales Professional
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Oct 2010 - Jun 2012
- Achieved President's Club Award as a top 7 in company national sales performer in 2011- Promoted topical dermatology products to dermatologists in clinic and hospital setting- Sold clinical benefits to 150 physician targets to achieve and exceed quota goals- Developed a prescriber analysis tool for sales planning. Trained district managers nationally on tool. - Created CeraVe Nurse Advisory program presentation resources in collaboration with headquarters
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Altria
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United States
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Manufacturing
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700 & Above Employee
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Territory Sales Manager
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Aug 2006 - Sep 2010
- Gained best in class sales and marketing training from a leading Fortune 500 CPG company - Managed contracts and merchandising for 120 convenience, food, drug and mass accounts - Ranked #1 of 112 Midwest Region sales professionals based on aggregate performance on 12 initiatives (2009) - Increased key account volume by 68% from 2008-2010. Total inside sales were +30% in STP - Grew 2009 Marlboro share by 2.5 points. Exceeded new item distribution goals by 15% on average - Gained best in class sales and marketing training from a leading Fortune 500 CPG company - Managed contracts and merchandising for 120 convenience, food, drug and mass accounts - Ranked #1 of 112 Midwest Region sales professionals based on aggregate performance on 12 initiatives (2009) - Increased key account volume by 68% from 2008-2010. Total inside sales were +30% in STP - Grew 2009 Marlboro share by 2.5 points. Exceeded new item distribution goals by 15% on average
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Education
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University of Wisconsin-Madison
Bachelor of Science, Exercise Science and Certificate - Business -
2008 - 2010
Marquette University
Master of Business Administration (MBA)
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