Experience

VCCC Alliance

• Australia
• Research Services
• 1 - 100 Employee

• Digital Communications Manager

  • Sep 2023 - Present

• Communications Coordinator

  • Mar 2023 - Sep 2023



Self-Employed

• Amsterdam, Netherlands & Melbourne, Australia

• Freelance Content Specialist

  • Feb 2017 - Mar 2023

  Helping brands connect with their audiences on a deeper level and tell the right stories at the right times. Services include copywriting, content strategy, content management, digital publishing, content migrations, email marketing, and more. Clients include: - VicHealth - eBay Australia - RACV - AIA Vitality - RMIT University Helping brands connect with their audiences on a deeper level and tell the right stories at the right times. Services include copywriting, content strategy, content management, digital publishing, content migrations, email marketing, and more. Clients include: - VicHealth - eBay Australia - RACV - AIA Vitality - RMIT University



University of Melbourne

• Australia
• Higher Education
• 700 & Above Employee

• Admissions Officer

  • May 2022 - Sep 2022

  Assessing Postgraduate applications, applying strict governance policies, and managing admissions enquiries for programs including Engineering, Business, Arts, and Design. Assessing Postgraduate applications, applying strict governance policies, and managing admissions enquiries for programs including Engineering, Business, Arts, and Design.



Swinburne University of Technology

• Australia
• Higher Education
• 700 & Above Employee

• Content Writer

  • Aug 2021 - Feb 2022

  Copywriter for Swinburne University's innovative corporate offering, Swinburne Edge. B2B and B2C content development, communications strategy, webpage layouts, email marketing and SEO research and optimisation for courses for professional learners, learning and instructional design services, hybrid workplace advisory, and L&D consulting. Copywriter for Swinburne University's innovative corporate offering, Swinburne Edge. B2B and B2C content development, communications strategy, webpage layouts, email marketing and SEO research and optimisation for courses for professional learners, learning and instructional design services, hybrid workplace advisory, and L&D consulting.



WorkPro

• Australia
• Human Resources Services
• 1 - 100 Employee

• Content Specialist

  • Jul 2020 - Jun 2021

  Head of B2B content for a leading HR tech platform in Australia & New Zealand. Copywriting, editing, UX writing, digital content strategy, customer journeys, WordPress publishing and webpage design. Customers include Hays, Adecco, Amazon Australia, Kmart, and 1,900+ others. Head of B2B content for a leading HR tech platform in Australia & New Zealand. Copywriting, editing, UX writing, digital content strategy, customer journeys, WordPress publishing and webpage design. Customers include Hays, Adecco, Amazon Australia, Kmart, and 1,900+ others.



HBK Agency

• Australia
• Advertising Services
• 1 - 100 Employee

• Copywriter

  • Jun 2019 - Feb 2020

  Writer and storyteller bringing modern brands like STIHL Australia, Cabot's, Feast Watson, Intergrain, Strathcona Girls, Tintern Grammar and Veneziano Coffee Roasters to life. HBK combines high end digital strategy, development and marketing with traditional press, radio and TV to create work that gets people talking. Writer and storyteller bringing modern brands like STIHL Australia, Cabot's, Feast Watson, Intergrain, Strathcona Girls, Tintern Grammar and Veneziano Coffee Roasters to life. HBK combines high end digital strategy, development and marketing with traditional press, radio and TV to create work that gets people talking.



Victorian Health Promotion Foundation (VicHealth)

• Australia
• Public Health
• 1 - 100 Employee

• Campaign Officer

  • Mar 2019 - Jun 2019

  Created branding, communications, email marketing and digital content focusing on behaviour change for the highly successful This Girl Can - Victoria campaign. The campaign inspired 285,000 women to break their fear of judgment and get more physically active in its first year. Created branding, communications, email marketing and digital content focusing on behaviour change for the highly successful This Girl Can - Victoria campaign. The campaign inspired 285,000 women to break their fear of judgment and get more physically active in its first year.



Envato

• Australia
• Technology, Information and Internet
• 700 & Above Employee

• Email Marketer

  • Aug 2018 - Feb 2019

  Designed, built & delivered email campaigns to over 2 million subscribers for the world's leading marketplace for digital creatives. Generated $550k in revenue over 6 months. Planned and executed creative ideas, analysed results, optimised strategy and A/B tested to boost open rates, CTR & conversions for newsletters, product launches and Cyber Monday campaigns. Designed, built & delivered email campaigns to over 2 million subscribers for the world's leading marketplace for digital creatives. Generated $550k in revenue over 6 months. Planned and executed creative ideas, analysed results, optimised strategy and A/B tested to boost open rates, CTR & conversions for newsletters, product launches and Cyber Monday campaigns.



WorkPro

• Australia
• Human Resources Services
• 1 - 100 Employee

• Marketing Coordinator

  • Jul 2017 - Mar 2018

  Acting Marketing Manager for 4 months. Coordinated and executed all marketing activities for an industry-leading HR tech platform. Managed creative agencies, suppliers and partners to create and publish content, developed new digital strategies to reach target demographics, and managed a full website rebuild for Aus & NZ customers that included Amazon Australia, The Australian Open, Hays and Adecco. Acting Marketing Manager for 4 months. Coordinated and executed all marketing activities for an industry-leading HR tech platform. Managed creative agencies, suppliers and partners to create and publish content, developed new digital strategies to reach target demographics, and managed a full website rebuild for Aus & NZ customers that included Amazon Australia, The Australian Open, Hays and Adecco.



Victorian Tertiary Admissions Centre (VTAC)

• Australia
• Education Administration Programs
• 1 - 100 Employee

• Student Advisor

  • Aug 2016 - Feb 2017

  Provided Year 12 and mature age students with a high standard of guidance, technical support, and assessment for university admission in the 2017 intake and produced VTAC's blog content which attracted over 2,000 views per post. Assisted applicants with documents and the online application process via phone, email and over the counter at the South Melbourne office. Provided Year 12 and mature age students with a high standard of guidance, technical support, and assessment for university admission in the 2017 intake and produced VTAC's blog content which attracted over 2,000 views per post. Assisted applicants with documents and the online application process via phone, email and over the counter at the South Melbourne office.



Australian Institute of Business

• Australia
• Higher Education
• 100 - 200 Employee

• Student Experience Coordinator

  • Feb 2015 - Jan 2016

  Developed and managed a new student feedback system for a large international school with over 14,000 online students, attracting over 2,000 replies per month. Provided strategic advice, policy research and insight reporting to the Executive Board to achieve strategic goals, boost student sentiment and pass accreditation as a higher education provider for another four years. Developed and managed a new student feedback system for a large international school with over 14,000 online students, attracting over 2,000 replies per month. Provided strategic advice, policy research and insight reporting to the Executive Board to achieve strategic goals, boost student sentiment and pass accreditation as a higher education provider for another four years.



RMIT University

• Australia
• Higher Education
• 700 & Above Employee

• Academic Administration Officer

  • Sep 2012 - Dec 2014

  Managed the prestigious RMIT Architecture program intake in 2014 to select 200 students from over 2,000 applications. Coordinated student exhibitions and industry conferences of over 100 attendees, and provided daily academic support to the Architecture and Design programs. Managed the social media channels for both the Architecture and Design programs. Managed the prestigious RMIT Architecture program intake in 2014 to select 200 students from over 2,000 applications. Coordinated student exhibitions and industry conferences of over 100 attendees, and provided daily academic support to the Architecture and Design programs. Managed the social media channels for both the Architecture and Design programs.



Griffin Alliance

• Australia
• Entertainment Providers
• 1 - 100 Employee

• DJ & Community Manager

  • Apr 2008 - Apr 2013

  Served delicious indie, house party, rock, hip hop and dance tunes to the hungry crowds of leading Adelaide and Melbourne clubs, pubs and bars. Also managed communities, provided hosting services and advised hospitality venues on strategy and business development as a contractor with Griffin Alliance. Venues included The Archer, Adelaide Casino, The Unley Hotel and more. Served delicious indie, house party, rock, hip hop and dance tunes to the hungry crowds of leading Adelaide and Melbourne clubs, pubs and bars. Also managed communities, provided hosting services and advised hospitality venues on strategy and business development as a contractor with Griffin Alliance. Venues included The Archer, Adelaide Casino, The Unley Hotel and more.



VML

• United States
• Advertising Services
• 700 & Above Employee

• Account Executive

  • Jun 2012 - Aug 2012

  Copywriting, strategy and account management of high profile digital campaigns for the country's largest advertising clients, Defence Force Australia. Coordinated design and media projects for Air Force, Army and Navy careers from start to finish, including project management, client presentations, creative briefs and managing budgets. Copywriting, strategy and account management of high profile digital campaigns for the country's largest advertising clients, Defence Force Australia. Coordinated design and media projects for Air Force, Army and Navy careers from start to finish, including project management, client presentations, creative briefs and managing budgets.