Jon Rye

Senior Analyst at Little Monster Media Co.
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Contact Information
us****@****om
(386) 825-5501
Location
Los Angeles Metropolitan Area
Languages
  • English -
  • Spanish -
Skills

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Credentials

  • YouTube Audience Growth And Development
    YouTube
    May, 2015
    - Sep, 2024

Experience

  • Little Monster Media Co.
    • United States
    • Entertainment Providers
    • 1 - 100 Employee
    • Senior Analyst
      • Jan 2022 - Present

      Contact me to find out how we can meet your goals on YouTube. Contact me to find out how we can meet your goals on YouTube.

  • ViacomCBS
    • United States
    • Entertainment
    • 700 & Above Employee
    • Director Of Audience Development
      • Feb 2021 - Jul 2021

      I oversee a tight team of Audience Development managers for the ViacomCBS, Nickelodeon Digital team reporting to the VP of Strategy This includes Nickelodeon, Nick Jr, and AwesomenessTV properties. I oversee a tight team of Audience Development managers for the ViacomCBS, Nickelodeon Digital team reporting to the VP of Strategy This includes Nickelodeon, Nick Jr, and AwesomenessTV properties.

  • Awesomeness
    • United States
    • Entertainment
    • 1 - 100 Employee
    • Director Of Audience Growth & Development
      • Jan 2019 - Feb 2021

      I use analytics to identify KPIs that improve growth across YouTube, Facebook, Instagram, Snapchat, and Twitter. Treating each as an individual platform with it's own audience needs. I work with teams of producers to review content and discuss it's effectiveness with the audience and performance on the platform. Looking microscopically to affect the macro level while strategically thinking about content release to keep budget spend on track and maintain performance. No hack is as good as smart work. Show less

  • BET Digital (BET Networks)
    • United States
    • Online Audio and Video Media
    • 1 - 100 Employee
    • Senior Manager of Audience Growth & Development
      • Jun 2018 - Dec 2018

      I make sense of the stats. Focused on YouTube audience growth and development. I use YouTube Analytics to increase performance across all metrics. I also create a programming schedule based on budget and optimal content flow. Tracking series performance as well as weekly and monthly performance. I make sense of the stats. Focused on YouTube audience growth and development. I use YouTube Analytics to increase performance across all metrics. I also create a programming schedule based on budget and optimal content flow. Tracking series performance as well as weekly and monthly performance.

  • AwesomenessTV
    • United States
    • Movies, Videos, and Sound
    • Senior Channel Manager
      • Oct 2013 - May 2018

      Optimize strategies for content delivery for different platforms. Create programming schedules based on user experience. Optimize channels using analytics. Optimize strategies for content delivery for different platforms. Create programming schedules based on user experience. Optimize channels using analytics.

Education

  • California Lutheran University
    Bachelor of Arts (BA), Digital Cinema
    2010 - 2012
  • Ventura College
    Associate of Arts (AA), Arts & Humanities
    2009 - 2010

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