Experience

Bleach Productions LLC
• United States
• Photography
• 1 - 100 Employee
• Marketing and Business Operations

  • Apr 2023 - Present


Smith Optics

• Australia
• Manufacturing
• 1 - 100 Employee

• Brand Manager - Suncloud Optics

  • Sep 2021 - Mar 2023

  Responsible for providing brand, strategic and operational direction to achieve revenue, market share and brand health objectives. As the brand expert, working cross-functionally with the commercial, product, operations, and demand planning teams to ensure the achievement of the BDG objectives.

• Sr Marketing Manager

  • Jul 2020 - Sep 2021

  Manage global marketing department. Overseeing the development of all marketing plans; managing the internal team and external partners to create and launch all cross-category brand, product and tech campaigns needed to drive brand awareness and revenue objectives.

• Bike Category & Marketing Manager

  • Sep 2016 - Jul 2020

  Responsible for establishing brand strategy and operational direction for the Bike category. Driving the product design and development in collaboration with the product creation group, while interfacing with sales, and facilitating operational processes to deliver on time, innovative product lines needed to capture market share and category profitability. Marketing duties included development of category specific campaigns and event/ partner/ athlete management needed to maximize brand exposure and showcase products. Show less

• Category Manager - Goggles

  • Nov 2014 - Sep 2016

  Charged with overseeing the development and market direction of the snow and offroad goggle lines for SMITH and Safilo. Working closely with the sales, marketing, and operations teams to develop and bring to market complete and innovative product collections.

• Product Line Manager – Goggles

  • Jul 2014 - Nov 2014

  Work with the Goggle Category Manager, the design team, and operations team to build a product line that delivers innovative product on time, while growing market share and category profitability. Core responsibilities include: - Coordinating development projects with operations & manufacturing to meet established date, production, and costing targets. - Coordinate with design group, Goggle Category Manager and Helmet Category Manager to help establish unified graphic direction for product lines. - Support the development of all product merchandising, packaging, & communication- Work closely with factory and vendors to ensure accurate execution of new and existing products. Show less



Cascade Designs

• United States
• Sporting Goods Manufacturing
• 100 - 200 Employee

• Program Marketing Manager

  • Oct 2012 - Jun 2014

  Manage and drive corporate marketing initiatives including tradeshows, events and workbooks. Work with the Marketing Operations Director, Sales Department and Division Marketing Directors to determine non-division marketing initiatives, develop goals and strategies, and manage the programs to achieve those goals.Program Management: Work with outside venders and internal team members to develop timeline and assign duties to execute projects. Manage all aspects of a given non-divisional project including budget, time management and task management of all involved (copy writers, graphic designers, marketing cord. etc.). Manage all corporate merchandising needs (POS, displays, etc.), acting as the primary liaison with the vendors and merchandising firms, and the internal purchasing department. Show less

• Marketing Coordinator

  • Mar 2012 - Oct 2012

  Develop plans and drive projects for a wide range of initiatives including packaging, merchandising/POP, collateral, advertising, PR/events, and web. Work with Division Marketing Team to establish goals, prepare project briefs, budget & timeline to achieve the optimal approach Project Execution: Coordinate project tasks across a wide range of internal and external team members. Execute own tasks related to project. Monitor timelines and budgets to ensure adherence to plan. Analyze project performance results / metrics and report back to Division Marketing Director Divisional Marketing Planning: Support the Division Marketing Team in the development of division marketing strategies & plans. Assist with analysis to understand market and consumer trends. Assist Division Marketing Director with development of, and reporting on, annual divisional marketing budget. Show less



Integrity-Sales

• Canada
• Construction
• 1 - 100 Employee

• Sales and Marketing Rep

  • Sep 2010 - Mar 2012

  Representing multiple brands, including Spyder Action Sports, KLINT skis and Colorado Clothing, in the Pacific NW. Primary job is to increase sales and brand awareness in the territory. Sales responsibilities include pre-selling, in line selling, identifying and opening new accounts, and assisting retailers with merchandising, clinics, and events. Marketing responsibilities include building brand awareness in the territory through events (both in store and on hill), regional athletes, brand ambassadors, resort partnerships, online media and more. Show less



Helly Hansen

• Retail Apparel and Fashion
• 700 & Above Employee

• Sales and Marketing Coordinator

  • 2008 - 2010

  Acted as the primary liaison between HH marketing and the sales reps. Ensured the sales force took full advantage of HH marketing programs, events, and promotions. Supported the Sales Rep force with line presentations, clinics, creating digital buyers guides, assisted with in store set-ups and merchandising, created and administered sales (sell-through) contests, coordinated VIP dealer events and monitored sell through for key accounts. In addition to the Sales and Marketing Coordinator responsibilities, I continued to execute all the responsibilities of the Tradeshow and Event Coordinator. Show less

• Tradeshow and Event Coordinator

  • 2007 - 2008

  Coordinated Helly Hansen’s presence at all major North American tradeshows (SIA, OR, Project, etc.), regional rep shows, seasonal sales launches, and retailer driven consumer shows and events. Ensured all shows and events were on target, on budget and projected an image consistent with the Helly Hansen brand message. Managed all aspects of the tradeshows and events including booth design and build, graphic coordination, securing venues, models, managing staff and logistics (travel, lodging, schedules & shipping). In addition to tradeshow and event execution, I continued to support the Sales Reps with line presentations, POP needs, staff PK clinics, etc. I also continued to support the public relations team with product placement and product ordering. Show less

• T.A.M.E. Rep

  • 2006 - 2007

  As the Technical and Merchandising Expert my primary job functions were to execute sales and marketing programs across various retail channels, connect and inspire our targeted consumer, and ultimately drive sell-through. Managed the implementation of retail marketing programs including brand drivers, seasonal graphics, seeding, promotions, product training, sales training and events. Assisted the public relations team with product placement and product ordering. Assisted marketing with tradeshow booth set up and event logistics. Assisted Sales Reps with line presentations and product clinics. Show less