Experience

Questionlab Inc.

• Canada
• Market Research
• 1 - 100 Employee

• Business Development Manager

  • Mar 2017 - Present

   Promoted to help oversee and centralize all sales activity and new business  Cultivated and maintained strong relationships and communication between business development team and providers through frequent visits, educational programs, and marketing initiatives. Identified and recruited providers, especially mid-level, to fill open roles. Fostered professional relations to increase referral volumes, leveraging established relationships to build new ones. Strengthened and deepened relations between Large MR clients and Project Team



StratDigi (Pty) Ltd

• South Africa
• Advertising Services
• 1 - 100 Employee

• Senior Marketing Manager

  • Oct 2012 - Mar 2017

  -Assisted start-ups and mid-market clients through consultation on brand growth and exposure, web and mobile technology, digital campaigns, business development, and process improvement.-Measured and evaluated the efficacy of marketing, advertising, and communications programs and overhauled strategy; tailored strategy to match established objectives, market characteristics, and cost and markup factors.-Collected and analyzed data on customer demographics, preferences, needs, and buying habits to identify potential markets and factors affecting product demand; tailored marketing to match said factors, boosting engagement 85%.-Optimized Web site exposure by analyzing search engine patterns to direct the online placement of keywords or other content; employed SEO expertise to increase traffic to client websites by as much as 160%.see less