Experience

LEARFIELD

• United States
• Spectator Sports
• 700 & Above Employee

• Vice President, Original Content

  • Dec 2022 - Present

• Senior Director, Content

  • May 2021 - Nov 2022



Big Breakfast LLC

• United States
• Entertainment Providers

• Executive Producer - Dr. Lil Jon on Twitch

  • Sep 2020 - Apr 2021

  Developed concept for livestream variety/talk show hosted by Lil Jon across his social handles to 6M followers. Produced segments, selecting voicemails and written questions from audience to be answered. Developed concept for livestream variety/talk show hosted by Lil Jon across his social handles to 6M followers. Produced segments, selecting voicemails and written questions from audience to be answered.



Snap Inc.

• Bangladesh
• Photography

• Creator, Executive Producer - How Low Will You Go?

  • May 2018 - Apr 2021

  Created and served as showrunner for unique game show concept that ran for 31 episodes on Snapchat, building a strong following of 2.6M unique viewers per episode and a subscriber base of 1.5M and earning a nomination for the 2020 Digiday Video Awards for Best Snapchat Show. Created and served as showrunner for unique game show concept that ran for 31 episodes on Snapchat, building a strong following of 2.6M unique viewers per episode and a subscriber base of 1.5M and earning a nomination for the 2020 Digiday Video Awards for Best Snapchat Show.



Turner (Turner Broadcasting System, Inc)

• United States
• Broadcast Media Production and Distribution
• 700 & Above Employee

• Producer - Celebrity Show Off (TBS)

  • Jun 2020 - Sep 2020

  Supervised the production of weekly videos with celebrity talent for TBS's YouTube channel and linear TV show. Created content, developed scripts, and oversaw editing of video segments on tight turnarounds for digital media platforms and TV. Supervised the production of weekly videos with celebrity talent for TBS's YouTube channel and linear TV show. Created content, developed scripts, and oversaw editing of video segments on tight turnarounds for digital media platforms and TV.



Quibi

• Accounting

• Co-Executive Producer - Hot Off The Mic

  • Feb 2020 - Apr 2020

  Served as creative lead driving the development process from pitch to post on a daily stand-up topical show which included conducting research and assigning topics to talent, providing material on news stories, and guiding overnight post-taping edits to ensure delivery on tight turnarounds for next day episodes. Served as creative lead driving the development process from pitch to post on a daily stand-up topical show which included conducting research and assigning topics to talent, providing material on news stories, and guiding overnight post-taping edits to ensure delivery on tight turnarounds for next day episodes.



Headgum

• United States
• Technology, Information and Internet
• 1 - 100 Employee

• Executive Producer - I'm Still Right (Podcast)

  • May 2016 - Apr 2019

  Launched and managed the production, creative development, booking, editing, promotion and editorial direction of weekly podcast for over 75 episodes. We broke into the top 100 on Apple Podcasts (#97) within the first month and were nominated for the 2017 Podcast Award for Best Comedy Podcast. Launched and managed the production, creative development, booking, editing, promotion and editorial direction of weekly podcast for over 75 episodes. We broke into the top 100 on Apple Podcasts (#97) within the first month and were nominated for the 2017 Podcast Award for Best Comedy Podcast.



Above Average

• France
• Internet Publishing
• 1 - 100 Employee

• Executive Producer, Creative Development

  • Nov 2017 - Apr 2018

  Led a team of writers and ran daily writers’ room meetings to generate ideas for new formats and series. Developed and sold internal and external projects to partners seeking creative content. Managed the content development slate, budget and editorial calendar. Led a team of writers and ran daily writers’ room meetings to generate ideas for new formats and series. Developed and sold internal and external projects to partners seeking creative content. Managed the content development slate, budget and editorial calendar.

• Head Writer - I Want My Phone Back S2

  • Jul 2017 - Aug 2017

  Oversaw ideation and development of 1,000+ challenges, titles and interstitials for 10 episodes on Facebook Watch which amassed over 30M views on Facebook Watch and over 2.5M views per episode. Served as creative lead on set selecting dynamic challenges in real-time based on contestant’s personality, relationships, and social media usage. Winner of 2018 Telly Award for Online Variety Series and Nominated by 2018 Webbys for Best Variety Series Oversaw ideation and development of 1,000+ challenges, titles and interstitials for 10 episodes on Facebook Watch which amassed over 30M views on Facebook Watch and over 2.5M views per episode. Served as creative lead on set selecting dynamic challenges in real-time based on contestant’s personality, relationships, and social media usage. Winner of 2018 Telly Award for Online Variety Series and Nominated by 2018 Webbys for Best Variety Series

• Creator, Executive Producer - How Low Will You Go?

  • Oct 2016 - Jan 2017

  Created and developed unique man on the street game show and oversaw entire creative process of three pilot episodes shot in Times Square with Above Average Productions. Wrote accompanying treatment for longer version of the show to pitch along with a sizzle for both digital and linear platforms, selling an initial run of 24 episodes to Snapchat. Created and developed unique man on the street game show and oversaw entire creative process of three pilot episodes shot in Times Square with Above Average Productions. Wrote accompanying treatment for longer version of the show to pitch along with a sizzle for both digital and linear platforms, selling an initial run of 24 episodes to Snapchat.

• Staff Writer - I Want My Phone Back

  • Jul 2016 - Aug 2016

  Created and wrote over 500 segments, challenges and interstitials for 10 episodes and pitched challenges in real-time for dynamic and ever-changing man on the street style game show. Created and wrote over 500 segments, challenges and interstitials for 10 episodes and pitched challenges in real-time for dynamic and ever-changing man on the street style game show.



CollegeHumor.com

• Entertainment Providers
• 1 - 100 Employee

• Head of Branded Content

  • May 2014 - Apr 2016

  Oversaw entire branded content team, departmental strategy and all editorial ideation and execution. Mentored and managed branded content and integrated marketing teams consisting of 6 full time writers/strategists and 12 freelancers. Developed new creative strategy and distribution plan based on data analysis for all video content that doubled audience and engagement while slashing our cost per view by 50%. Served as lead on set and produced over 100 videos for keynote advertisers like AT&T, Coca-Cola, Comedy Central, American Eagle, and Lays. Show less

• Creative Director

  • May 2013 - Apr 2014

  Produced breakthrough branded content in the Electus Digital voice that reached client's target demographic while surpassing brand KPIs and campaign goals through formation of original viral comedic editorial and video content. Managed team of writers and strategists.

• Manager, Branded Content

  • Aug 2012 - Apr 2013

  Created, led and managed entire RFP process from ideation to execution.



Horizon Media

• United States
• Advertising Services
• 700 & Above Employee

• Brand Strategy Supervisor

  • Oct 2011 - Aug 2012

  Developed, researched, and created media plans, budgets and strategies across all media (digital, TV, OOH, print) for major clients like United Airlines, Google and Siemens. Oversaw, managed and mentored team of media planners and strategists. Led the media planning and messaging launch for United Airlines post merger with Continental.

• Senior Brand Strategist

  • Nov 2010 - Oct 2011

  Managed budgets, led media plan development, and served as daily liaison between clients, creative agency partners, and internal activation teams for major advertisers like Pizza Hut, Buffalo Wild Wings, NBC Sports and Jackson Hewitt.



Mediaedge:cia

• Netherlands
• Advertising Services

• Communications Analyst

  • Oct 2008 - Oct 2010

  Applied consumer insights and market trend analysis to the development of media plan objectives, strategies and recommendations for Campbell Soup Company and Weight Watchers brands

• Assistant Communications Analyst

  • Oct 2007 - Sep 2008

  Collect data and write/analyze competitive reports, communication/media plans and points of view to construct client media activity flowcharts.



Lowenstein Sandler PC

• Paralegal Assistant

  • Jun 2004 - Jan 2007

  Organized, reviewed and maintained files in complex national sales practices litigation. Organized, reviewed and maintained files in complex national sales practices litigation.