VP of Growth

• Apr 2023 - Present

Head of Customer Success

• Apr 2021 - Present

Rekstrarráðgjafi / Business consultant

• May 2020 - Mar 2021

Business management consultation with emphasis on strategy and restructuring based on business intelligence and data insights. Business management consultation with emphasis on strategy and restructuring based on business intelligence and data insights.

Head of Ancillary Revenue

• Jul 2019 - Mar 2020

Direct responsibility for all ancillary revenue streams with focus on optimizing current streams by improving and personalizing merchandising efforts and developing new ones by leading cross functional product development. Key responsibilities: - Strategic development and day to day operation of a revenue stream with a £100 million annual turnover. - Pricing and revenue optimization of all ancillary products and services with robust data analytics and price A/B testing. - Digital merchandising and delivery across multiple sales channels. - Identification and implementation of new revenue opportunities by leading large scale cross-functional initiatives. - Development of strategic alliances and partnerships to drive mutual benefits and improved performance. Show less

Director Ancillary Revenue

• Oct 2016 - Mar 2019

Direct responsibility for all ancillary revenue streams, constituting a third of the company’s total turnover (around 200 million USD in 2018). Played a major role in increasing per passenger revenue by over 30% ($55 in 2018), making WOW air a world leader in the category. Drive the ancillary performance and work across multiple departments to optimize revenue and recommend, pilot, and implement new initiatives to improve customer experience and business results. Key Result Areas: - Provide vision and identify new opportunities, new ancillary revenue streams and build related business cases. - Devise ancillary strategy and drive ancillary product portfolio to improve customer experience and meet revenue targets; establish business objectives, strategies, campaigns and tactics; ensure its implementation across departments. - Coordinate all aspects of development, pricing, forecasting, and analysis surrounding company’s ancillary product offerings; ensure policies relating to ancillary revenues are defined, documented, communicated and understood. - Establish strategic partnerships with suppliers and lead negotiations. - Collaborate with WOW air’s IT and Business Intelligence team to design, develop, and implement effective BI tools. - Oversight management of budgeting, monitoring and reporting. - Create step-by-step coaching program for the direct reports and other staff to ensure their peak-level performances. Show less

Director Finance and Operations

• Jul 2015 - Sep 2016

Provide strategic direction and facilitation of day-to-day operations of Porche, General Motors and Sixt Car rental in Iceland. Key Result Areas: - Analyse the financial climate and market trends to assist senior executives in creating strategic plans for the business. - Oversee, review, and adhere to the budgets for each business department - Interpret complex financial information and provide updates and information as needed - Monitor cash flow, accounts, and other financial transactions. - Responsible for budgeting, performance monitoring and business optimization of all departments. - Create and maintain relationships with service providers and contractors, including banking institutions and accountants. Show less

General Manager

• Feb 2007 - Feb 2015

Hired and promoted rapidly through the ranks of the organization. Provided leadership to local and international sales and marketing operations for Iceland’s largest printing house. Key Result Areas: - Managed a total staff of 60+ including sales offices in New York, Pennsylvania, and Torshavn. - Successfully led all facets of two major mergers and acquisitions that made Oddi a dominant player in the market; coordinated integration onto a single operating company business model. Show less

Head of Revenue Management

• Jun 2005 - Jan 2007

Head of revenue management and route development for Iceland's first low cost airline. Key Result Areas: - Pricing strategies and implementation - Sales channel strategy and partnerships - Route development and analysis Head of revenue management and route development for Iceland's first low cost airline. Key Result Areas: - Pricing strategies and implementation - Sales channel strategy and partnerships - Route development and analysis