Experience

Startup and Company

• United States
• Advertising Services
• 1 - 100 Employee

• Executive Managing Director

  • Mar 2011 - Present

  Managing Director, Founder at Startup and Company — Strategy, Marketing, SEO Startup, operational, sales and growth responsibility over SEO-Marketing firm and web-properties. • 50%+ annual sales growth over a 6-year period ≥$172K /annum. • Engineering, architecture, maintenance and security for large-scale national and regional + local projects including industry leaders, local government, non-profit and US Congressional Elections. • Project, contractor, client, contract… Show more Managing Director, Founder at Startup and Company — Strategy, Marketing, SEO Startup, operational, sales and growth responsibility over SEO-Marketing firm and web-properties. • 50%+ annual sales growth over a 6-year period ≥$172K /annum. • Engineering, architecture, maintenance and security for large-scale national and regional + local projects including industry leaders, local government, non-profit and US Congressional Elections. • Project, contractor, client, contract and accounts management; billing; licensing; applicable laws; State & Federal compliance: HIPAA; FEC; RRTFB; PAC/527 — LLC; S-corp; 501(c)(3); IRS ... CORE COMPETENCIES • Leadership • Operations • Strategy Planning • Business Planning • Data Collection and Analysis • P&L • Financial Analysis • Forecasting • Budgeting & Allocation • Capital Expenditures • Project Planning • Reporting • Logistics Strategy & Planning • SOP Implementation • Performance Management • Sales Management • Client Management & Retention • Network, Partnership Promotion • Proposals • Contract Management • Procurement • Requisitions • Inventory Control • Loss Prevention • Billing • Licensing • Compliance Auditing • Disaster Preparedness • HR • Recruiting • Payroll • Certified Trainer • Marketing • SMM • CMS • CRM • Accounts Management • Plannogram • Merchandising • IT • State & Federal Compliance: OSHA; HIPAA; FEC; RRTFB; PAC/527 — LLC; S-Corp; 501(c)... HARD SKILLS • SalesForce • PeopleSoft • Taleo • Tableau • HelpDesk • eProcure • Adobe Creative Suite • Wordpress • Drupal • Control Panel • SQL • HTML5 • JSON-LD • Microdata • SCHEMA • Meta Tags • Open Graph • CSS3 • GIMP • Google: Analytics; AdWords; Cloud Platform; Developers Console; Apps Script; Chrome DevTools; Tag Manager

• Founder, Startup and Co. — Strategy, Marketing, SEO.

  • 2011 - Present

  Strategy • SEO-Marketing Design, engineer and execute SEO-Marketing strategy for brick-and-mortar, web-based & non-profit businesses. Enterprise, regional, or local high-velocity campaigns. We have the experience + technical chops to spread your brand's story far and wide. • SEO — Organic, relationship-focused growth built to last — technically + tactically sound • Websites — SEO-friendly, UI-focused websites that are easy on the eyes and built for speed • Marketing —… Show more Strategy • SEO-Marketing Design, engineer and execute SEO-Marketing strategy for brick-and-mortar, web-based & non-profit businesses. Enterprise, regional, or local high-velocity campaigns. We have the experience + technical chops to spread your brand's story far and wide. • SEO — Organic, relationship-focused growth built to last — technically + tactically sound • Websites — SEO-friendly, UI-focused websites that are easy on the eyes and built for speed • Marketing — Strategic, creative, measured; campaigns are hand-crafted and goal-specific



Palm Beach SCORE

• United States
• Professional Training and Coaching
• 1 - 100 Employee

• Marketing & Communications Consultant + SCORE Certified Mentor

  • Jul 2012 - Present

  • Mentor and Business Consultant to local business owners • Create ongoing relationships with small business entrepreneurs • Help to make good business decisions • Foster success within the local business community. • Appointed to National Technology Council • Provide digital communications support / SEO • Improve brand-message awareness • Improved web traffic 200% • Design /implement content creation + optimization strategy • Mentor to local entrepreneurs… Show more • Mentor and Business Consultant to local business owners • Create ongoing relationships with small business entrepreneurs • Help to make good business decisions • Foster success within the local business community. • Appointed to National Technology Council • Provide digital communications support / SEO • Improve brand-message awareness • Improved web traffic 200% • Design /implement content creation + optimization strategy • Mentor to local entrepreneurs and business owners. Established on-going relationships to guide in smart decision making and, ultimately, promote a thriving local business community and economy • Work directly w/ business leaders, groups and chambers: SBA, DDA, OEBO, Office of the Mayor; Chambers: PB, Women's, NPB, CPBC, WBA, Glades; Minority interest groups; FAU Tech Runway • Acting marketing chair 3+ years. Executed digital outreach, brand awareness strategy. All metrics improved: Traffic 187%, New Visit 218%, Duration 21.6% — KPIs up accordingly: Mentor Requests: 20.48%, Follow-on: 51.83%, E-Client: 47.92%, Services: 33.11% — all helping lead to Platinum Chapter designation • Technical operations and logistics consultant to numerous conventions, conferences, meetings, symposiums, ceremonies and workshops, venues large and small, each 'their own challenges: • A/V, videography; IT: network, WiFi, cables, hardware, software, drivers, POS, projectors, source equipment, content; electrical; floorplan; seating; schedule; simultaneous break-outs; etc. Show less • Mentor and Business Consultant to local business owners • Create ongoing relationships with small business entrepreneurs • Help to make good business decisions • Foster success within the local business community. • Appointed to National Technology Council • Provide digital communications support / SEO • Improve brand-message awareness • Improved web traffic 200% • Design /implement content creation + optimization strategy • Mentor to local entrepreneurs… Show more • Mentor and Business Consultant to local business owners • Create ongoing relationships with small business entrepreneurs • Help to make good business decisions • Foster success within the local business community. • Appointed to National Technology Council • Provide digital communications support / SEO • Improve brand-message awareness • Improved web traffic 200% • Design /implement content creation + optimization strategy • Mentor to local entrepreneurs and business owners. Established on-going relationships to guide in smart decision making and, ultimately, promote a thriving local business community and economy • Work directly w/ business leaders, groups and chambers: SBA, DDA, OEBO, Office of the Mayor; Chambers: PB, Women's, NPB, CPBC, WBA, Glades; Minority interest groups; FAU Tech Runway • Acting marketing chair 3+ years. Executed digital outreach, brand awareness strategy. All metrics improved: Traffic 187%, New Visit 218%, Duration 21.6% — KPIs up accordingly: Mentor Requests: 20.48%, Follow-on: 51.83%, E-Client: 47.92%, Services: 33.11% — all helping lead to Platinum Chapter designation • Technical operations and logistics consultant to numerous conventions, conferences, meetings, symposiums, ceremonies and workshops, venues large and small, each 'their own challenges: • A/V, videography; IT: network, WiFi, cables, hardware, software, drivers, POS, projectors, source equipment, content; electrical; floorplan; seating; schedule; simultaneous break-outs; etc. Show less



Toys R Us

• United States
• Retail
• 700 & Above Employee

• General Manager

  • 2010 - 2011

  • Net Sales 200% to goal • Store Contribution 187% to goal • Guest Satisfaction Scores 100% to goal • Annual Bonus Incentive 162.22% to goal • Managed Additional seasonal "pop-up" store • Company/District Representative for all local media • Operational, HR, sales and service responsibility over 50K ftᶺ2 facility, $7.5M in sales, staff ≈100 • Net Sales: 200% • Comp: 105% • Contribution: 187% • Guest Satisfaction: 100% • Bonus: 162% • Leadership over all disciplines… Show more • Net Sales 200% to goal • Store Contribution 187% to goal • Guest Satisfaction Scores 100% to goal • Annual Bonus Incentive 162.22% to goal • Managed Additional seasonal "pop-up" store • Company/District Representative for all local media • Operational, HR, sales and service responsibility over 50K ftᶺ2 facility, $7.5M in sales, staff ≈100 • Net Sales: 200% • Comp: 105% • Contribution: 187% • Guest Satisfaction: 100% • Bonus: 162% • Leadership over all disciplines, building, grounds, staff, managers; goals, standards • Performance management: train, coach, review, corrective, termination, hiring • P&L, budgets, labor, sales, guest satisfaction • Operations, HR, merch, inventory control, safety, conflict, claims. • Logistical oversight and execution for complex seasonal resets, events; major facility modification and remodel; utilities /electrical retrofit; 50K ftᶺ2 of steel replaced; parking lot resurfacing. • Orchestrated 50% holiday staffing surge: recruit, hire, process, train, schedule, then terminate; 60 hires, all over 120 days, 100% compliance — also responsible for two pop-up locations: also 100%(s) Show less • Net Sales 200% to goal • Store Contribution 187% to goal • Guest Satisfaction Scores 100% to goal • Annual Bonus Incentive 162.22% to goal • Managed Additional seasonal "pop-up" store • Company/District Representative for all local media • Operational, HR, sales and service responsibility over 50K ftᶺ2 facility, $7.5M in sales, staff ≈100 • Net Sales: 200% • Comp: 105% • Contribution: 187% • Guest Satisfaction: 100% • Bonus: 162% • Leadership over all disciplines… Show more • Net Sales 200% to goal • Store Contribution 187% to goal • Guest Satisfaction Scores 100% to goal • Annual Bonus Incentive 162.22% to goal • Managed Additional seasonal "pop-up" store • Company/District Representative for all local media • Operational, HR, sales and service responsibility over 50K ftᶺ2 facility, $7.5M in sales, staff ≈100 • Net Sales: 200% • Comp: 105% • Contribution: 187% • Guest Satisfaction: 100% • Bonus: 162% • Leadership over all disciplines, building, grounds, staff, managers; goals, standards • Performance management: train, coach, review, corrective, termination, hiring • P&L, budgets, labor, sales, guest satisfaction • Operations, HR, merch, inventory control, safety, conflict, claims. • Logistical oversight and execution for complex seasonal resets, events; major facility modification and remodel; utilities /electrical retrofit; 50K ftᶺ2 of steel replaced; parking lot resurfacing. • Orchestrated 50% holiday staffing surge: recruit, hire, process, train, schedule, then terminate; 60 hires, all over 120 days, 100% compliance — also responsible for two pop-up locations: also 100%(s) Show less



Office Depot

• France
• Retail Office Equipment

• General + Project Manager

  • 2006 - 2010

  • SLC Emerging Leader • Certified Trainer • Training Store Manager • Corporate Lab Store • Tech Services Beta + Project Launch Coordinator • Merchandising Team Coordinator • Operational, HR, sales, service over 40K ftᶺ2 facility + multi-channel; $5M in sales with staff ≈50. • Inventory Valuation: -$100K(+) • Services KPI: #1 (Reg) • Guest Satisfy /Mystery Shop: 30+ 100% ‘s • Two peak seasons with distinct logistical challenges: resets, fixtures, freight, crowd… Show more • SLC Emerging Leader • Certified Trainer • Training Store Manager • Corporate Lab Store • Tech Services Beta + Project Launch Coordinator • Merchandising Team Coordinator • Operational, HR, sales, service over 40K ftᶺ2 facility + multi-channel; $5M in sales with staff ≈50. • Inventory Valuation: -$100K(+) • Services KPI: #1 (Reg) • Guest Satisfy /Mystery Shop: 30+ 100% ‘s • Two peak seasons with distinct logistical challenges: resets, fixtures, freight, crowd control, LP, sales. • De-facto first-choice Project Manager for actualizing new programs, processes, coaching and training — an esteem earned by consistent top-rank results, ability to motivate & deliver and a valued insight. • Merch + Services Lead • Training Hub • Certified Leadership / Train-the-Trainer • Co. Lab Store Show less • SLC Emerging Leader • Certified Trainer • Training Store Manager • Corporate Lab Store • Tech Services Beta + Project Launch Coordinator • Merchandising Team Coordinator • Operational, HR, sales, service over 40K ftᶺ2 facility + multi-channel; $5M in sales with staff ≈50. • Inventory Valuation: -$100K(+) • Services KPI: #1 (Reg) • Guest Satisfy /Mystery Shop: 30+ 100% ‘s • Two peak seasons with distinct logistical challenges: resets, fixtures, freight, crowd… Show more • SLC Emerging Leader • Certified Trainer • Training Store Manager • Corporate Lab Store • Tech Services Beta + Project Launch Coordinator • Merchandising Team Coordinator • Operational, HR, sales, service over 40K ftᶺ2 facility + multi-channel; $5M in sales with staff ≈50. • Inventory Valuation: -$100K(+) • Services KPI: #1 (Reg) • Guest Satisfy /Mystery Shop: 30+ 100% ‘s • Two peak seasons with distinct logistical challenges: resets, fixtures, freight, crowd control, LP, sales. • De-facto first-choice Project Manager for actualizing new programs, processes, coaching and training — an esteem earned by consistent top-rank results, ability to motivate & deliver and a valued insight. • Merch + Services Lead • Training Hub • Certified Leadership / Train-the-Trainer • Co. Lab Store Show less