Experience

Fischer Farms Ltd

• United Kingdom
• Farming
• 1 - 100 Employee

• Sales Director

  • Jun 2022 - Present

  Fischer Farms prepares to launch the world’s largest vertical farm and I’m excited to be working at the forefront of this pioneering sector.



Glenhaven Foods

• Ireland
• Food and Beverage Manufacturing
• 1 - 100 Employee

• Director Of Business Development

  • Jan 2019 - Jun 2022

  UK & Arklow, Ireland



Bernard Matthews

• Food and Beverage Manufacturing
• 300 - 400 Employee

• Commercial Director

  • Jan 2018 - Jan 2019

  Norwich, United Kingdom Responsible for sales, marketing and product development



Morrisons

• United Kingdom
• Retail
• 700 & Above Employee

• Head of Sales

  • Aug 2016 - Jan 2018

  Bradford, United Kingdom



Kerry

• Ireland
• Food and Beverage Services
• 700 & Above Employee

• Business Unit Controller & Sales Controller (Dairy)

  • Jan 2014 - Jul 2016

  Leeds & Egham Responsible for a large sales team for the cheese and butter spreads business. I manage branded and private label relationships across the major multiples and discounters. On top of the sales responsibility I have got a broader general management role, coordinating the marketing functions, finance and manufacturing to ensure there is alignment both internal and externally.

• Frozen Ready Meals (Account Management)

  • Dec 2012 - Dec 2013

  Leeds & Egham I managed the Asda and Sainsbury's accounts for the Frozen Ready Meals business.



Vion Food Group

• Netherlands
• Food and Beverage Manufacturing
• 700 & Above Employee

• Account Controller (Tesco)

  • Jul 2011 - Dec 2012

  P&L responsible for fresh pork, gammon and bacon. Managing a team of three account managers a demand planner and admin resource. Building sustainable growth with Tesco was a hugely challenging, but rewarding experience. Balancing annual tenders and contracts with farmers required a broad skill set and a thick skin. I had five manufacturing sites producing fresh and cured pork for Tesco. Having a strong network of contacts who woked well as a team was vital to succeed.

• Account Manager (Asda)

  • Jul 2010 - Jun 2011

  Working within the pork business unit I was responsible for the fresh pork account in Asda.



Asda

• Retail
• 700 & Above Employee

• Marketing and Buying

  • Aug 2000 - Jul 2010

  Leeds, United Kingdom During my career in Asda I held a number of roles across marketing and buying. I started my career in Corporate Marketing. Working within the shopper marketing function the main focus was to bring the ATL campaigns alive in-store. I then moved into a trade marketing role within Impulse Grocery. Key responsibilities were private label product development, managing branded NPD launches, leading out seasonal eventing and building category strategies alongside the buying… Show more During my career in Asda I held a number of roles across marketing and buying. I started my career in Corporate Marketing. Working within the shopper marketing function the main focus was to bring the ATL campaigns alive in-store. I then moved into a trade marketing role within Impulse Grocery. Key responsibilities were private label product development, managing branded NPD launches, leading out seasonal eventing and building category strategies alongside the buying team. Between 2005 and 2010 I carried out various buying roles across grocery and fresh food (soft drinks, regional fresh & ambient produce and fresh meat). Buying responsibilities included P&L ownership, category management and supplier development. Buying fresh meat gave me a great insight into fresh food manufacturing, the importance of working closely with the supply base and having a deep customer understanding. Show less