Experience

PARKLEX PRODEMA

• Spain
• Construction
• 1 - 100 Employee

• Executive Director - North America

  • Jan 2022 - Present



Parklex

• US Director

  • Mar 2020 - Jan 2022



ParklexUSA

• United States
• Wholesale Building Materials
• 1 - 100 Employee

• Interiors Sales Manager

  • Mar 2019 - Mar 2020



Bearington Collection

• Vice President

  • Aug 2015 - Mar 2019

  Responsible for growing national specialty retail sales platform for Whiffer Sniffers and Bearington Collection brands. Mass market account prospecting and development including Amazon. Grow product brand recognition by developing relationships with industry's key social media influencers. Responsible for growing national specialty retail sales platform for Whiffer Sniffers and Bearington Collection brands. Mass market account prospecting and development including Amazon. Grow product brand recognition by developing relationships with industry's key social media influencers.



Wahoo Building Products

• United States
• Wholesale Building Materials
• 1 - 100 Employee

• Vice President

  • Jun 2008 - Aug 2015

  Responsible for creating and managing Wahoo Decks, the nation's leading manufacturer of extruded aluminum decking, railing & framing products. Planned and directed staff hiring, training and development. P&L and Cash Flow responsibility. Developed and led sales team and sales strategies to improve sales, margins and market share. Majority of sales focus was pioneering pull-through starting with Architects & Specifiers and ending with installers. Implemented & managed Amazon FBA & eCommerce sales channels. Orchestrated new product launches including the creation and launch of Wahoo Complete, the most recognized complete balcony system used on Multi-family residential construction. Face and voice of the company at speaking and trade events.



BlueLinx Corporation

• United States
• Wholesale Building Materials
• 700 & Above Employee

• Product Manager

  • Jun 2005 - Jun 2008

  Responsible for segment of decking & railing, siding, roofing and insulation offering for BlueLinx Corporation (formerly Georgia Pacific). Developed specific market strategies to grow revenues for each of our product categories for our various geographic branches. Created new product launches and worked with vendors and internal resources to provide necessary training and launch materials. Responsible for sourcing product, vendor contracts, price negotiations, brand strategy, marketing and operational activities. Supported internal and external sales organizations as well as National Account partnerships.



Bearington Collection

• Director, Marketing & Sales

  • Jan 2002 - Jun 2005

  Led sales & marketing team to grow Bearington into a well-recognized brand within the gift industry. Developed private label strategy and prospected key accounts leading to over $5M in revenue in first two years of program. Led sales & marketing team to grow Bearington into a well-recognized brand within the gift industry. Developed private label strategy and prospected key accounts leading to over $5M in revenue in first two years of program.



PROMINA Health System

• Hospitals and Health Care
• 1 - 100 Employee

• Marketing Manager

  • 2001 - 2002

  Collaborated with team members to implement marketing strategy throughout seven hospital systems. Managed all internal communication strategies within the parent company. Collaborated with team members to implement marketing strategy throughout seven hospital systems. Managed all internal communication strategies within the parent company.



GlobalFoodExchange.com

• Marketing Manager

  • May 2000 - Dec 2001

  Created & managed all digital content for the company. Worked with engineers to develop user interface product enhancements. Secured relationships with industry influencers and created email newsletter with over 5K industry subscribers. Created & managed all digital content for the company. Worked with engineers to develop user interface product enhancements. Secured relationships with industry influencers and created email newsletter with over 5K industry subscribers.



SocketPR

• Assistant Account Executive

  • May 1999 - May 2000

  Responsible for managing media lists and editorial calendars for clients in the technology industry. Daily contact pitching client stories with key influencers in the technology editorial field. Responsible for managing media lists and editorial calendars for clients in the technology industry. Daily contact pitching client stories with key influencers in the technology editorial field.