Publisher Yield Specialist

• Feb 2023 - Present

Campaign Performance Coordinator

• Oct 2022 - Jan 2023

Marketing Operations & Account Manager

• Aug 2021 - Jul 2022

Ifficient provides a host of technological solutions to aid marketers in performance based interactive strategies. I led marketing operations for lead generation campaigns and did account management. -Lead for building, QA'ing and launching campaigns for lead generation through Twyne platform (link tracking & lead tracking/routing). -Monitored campaign performance data (ECPM/CTR/Rejects/ Accepted/Takedowns), identifying and addressing any issues. -Performed campaign optimization through A/B testing, copy and creative adjustments, subID tracking/pulling and rate adjustments. -Actively updated Advertiser’s requests: launch & pause offers, pause & reactivate sub ids, update payouts, caps, creatives and copy. -Account management through regular communication with clients, suggesting and implementing ways to improve performance and introduce new offers/opportunities. -Created performance reports in Excel using pivot tables, and shared reporting with team on a daily basis. -Provided clients with performance reports on a weekly and monthly basis, noting any opportunities for growth. Show less

Trip Operations Associate

• Dec 2015 - Jan 2021

Lifestylez Tours offers top rated ski and snowboarding tours to college, alumni and young adult groups. I joined the team during peak season in the winters, where I helped coordinate trip and event operations. -Helped lead travel operations during winter ski trips throughout various Colorado resorts, wearing many hats in a fun, fast-paced, dynamic environment. -Responsibilities included: Corresponding with hotels and ski resort staff regularly, coordinating guest and employee transportation, managing trip itineraries, and training and leading a team for various events (such as: check-in and check-out, concerts, and special offsite events.) -Worked with hotel and ski resort employees in a professional manner as a Lifestylez representative, establishing strong relationships. -Maintained a positive attitude throughout long work days and be on-call during trips, delivering top-notch customer service. Show less

Rangeland Technician

• May 2020 - Aug 2020

The U.S. Forest Service is an agency of the U.S. Department of Agriculture that administers the nation's 154 national forests and 20 national grasslands. I led initiatives for field studies, honing my analytical and reporting skills. -Conducted field studies on vegetation, soil and streams in an effort to maintain viable ecosystems, primarily focusing on overgrazing and invasive species management. -Regularly analyzed and evaluated rangeland conditions and utilization for cattle and domestic sheep, supervising range use by lessee permits. -Tracked all observations with GPS, to later create and manage reports on a weekly basis. Show less