General Manager

• Jun 2023 - Present

Cardup is a no-code payments platform that allows individuals and business a better way to pay and get paid Cardup is a no-code payments platform that allows individuals and business a better way to pay and get paid

Top 65 Women in Fintech 2023

• Aug 2022 - Present

As the vibrant Singapore Fintech ecosystem continues to grow and evolve, we wanted to recognise the faces behind the sector's success. Curators have put together a list of 60 most prominent leaders in the Fintech sector that shape the way people and businesses bank, borrow, invest, lend, pay and save. As the vibrant Singapore Fintech ecosystem continues to grow and evolve, we wanted to recognise the faces behind the sector's success. Curators have put together a list of 60 most prominent leaders in the Fintech sector that shape the way people and businesses bank, borrow, invest, lend, pay and save.

Member, Women in Payments - ASEAN

• Jan 2022 - Present

Market Advisor

• Jul 2021 - Jul 2023

Head, Merchants - Business Development, Strategic Partnerships and Commercial Enablement

• Aug 2021 - May 2023

Defined Growth Strategy – Defined both strategic acquisition and growth approaches for GrabPay wallet and Grabpaylater. Developed internal and external KPIs. Identified and translated multiple business opportunities into compelling business cases and successfully turned proofs of concept into the next business focus. Built Channels Partnership Ecosystem – Assessed market potential and built strong channels ecosystem. Acquired 21 strategic payment partners and 45 affiliate network partners to drive merchant enablement and B2B lead generation. Strengthened partnership ecosystem resulted in a 250% increase in TPV and rapid adoption of GrabPay’s solutions. Identified New Verticals – Identified tech channel partners / tech enablers that became a significant growth opportunity for Grabpay. Led the acquisition and engagement of these partners with a pilot from SG before the success enabled regional adoption. Resulting in a 12x amplification of merchant team’s global addressable market for acquisition. Paylater Go-To-Market – Single-handedly orchestrated and led go-to-market for Paylater’s launch in SG. Led both regional and country acquisition teams in pre-sell pipeline build and collaborated across product, tech, risk, strategy, operations, public relations, merchant and consumer marketing teams to align corporate and product growth strategies for launch. Regional Acquisition – Supported regional acquisitions with multiple cross functional teams to evaluate region-specific markets and leveraged on channel partners with a One-Grab approach to coordinate for enterprise deals, leading business case buildings and managing prioritisation of resources to achieve closes of complex strategic deals. Show less

Regional VP, Commercial

• Aug 2018 - Aug 2021

Responsible for Commercial P&L - Developed and implemented commercial strategies in line with the company’s goals and objectives, to accelerate growth. Responsible for overall strategic, operational and P&L responsibility for Commercial team. Structure, Metrics, Growth & Monitoring - Responsible for monitoring performance of commercial activities using key metrics, setting, managing and monitoring financial targets and budget development and reporting to leadership. Accountable for Hoolah’s overall performance, GTM strategies, team structure and commercial growth numbers from initial pre-seed funding through to Series B. Leading Enterprise Engagements - Executed complex sales cycles each consisting of multiple C-level key decision makers from prospecting, to negotiation, implementation, onboarding and post sales relationships. Lead both strategic roadmap and day-to-day tactical execution. Led Regional Commercial Team - Led a regional commercial team of 12 persons across (1) Business Development, (2) Account Management and (3) Commercial Operations. Spearheaded the exponential growth and development of hoolah from new business to merchant retention, to walletshare and adoption growth and monetization. Opened New APAC Markets - Drove the commercial team for strategic partnerships and am responsible regional growth, engagement and retention of users, built and executed a sales budget plan and strategic omni-channel GTM across Singapore, Malaysia, HongKong and Thailand. Planned out localized sales and distribution channels to expand regional coverage. Superseded KPIs - Proven record in over-achieving quota by single-handedly securing 1250 merchants within 8 months, superseding targets by 360% and increasing MDR from 4% to 10% as a single contributor to Hoolah’s revenue during its infancy phase. Show less

Regional Head of Media Consulting

• Apr 2016 - Jul 2018

Led APAC Markets - Reporting directly to Global CEO, am responsible for both new business development and account management by taking care of global partnerships across Singapore, Malaysia, HongKong, Thailand and Indonesia. Notable Wins - Proven sales track record to develop new business opportunities and even secured large deals of $800,000 media spend for Singapore Airshow and Starbucks media contract worth $2,000,000 media spend. End-to-end sales cycle - I initiated prospecting pitches, conducted negotiations within complex sales cycles, provided strong consultations for C-Level stakeholders and prepared annual media roadmaps and budget handling before post-sales account management and strategic campaign results follow up. Led Regional Business Development Team - Managed a team of 8 regional salespersons and monitored sales performance and built sales budget and pipeline to establish KPIs for Singapore’s sales team and coached sales members on negotiation for complex sales cycles Responsible for media agency’s growth numbers, profit and loss, with weekly management reporting back to the board. Show less

Regional Senior Manager

• Mar 2014 - Apr 2016

Led Regional Business Development Team – Managed a team of 6 regional business development managers covering 5 markets, while still maintaining an individual portfolio. Took on both team targets and individual sales targets. Led JAPAC markets – Drive the team’s regional partnerships with enterprise and notable merchants in Singapore, Malaysia, Taiwan, HongKong, Japan. Competitive Analyses Across Markets – Pulled together market and competitive research across all 5 markets and built a competitive analysis and led the education and knowledge sharing across all country teams and developed 1) regional sales strategy and 2) individual country sales strategies to anchor the markets. Top Performance - Recognized for top performance via fast-track promotion. Achieved both 1) top team contribution and 2) top individual contribution at the same time. Superseded Targets - Overachieved individual full year revenue target at 118% (2016) and 119% (2015), earned top sales achiever at revenue of $2,100,000 (2016) and $1,921,650 (2015). Show less