JoLina Lopez

Social Media Engagement Coordinator at The Prairie News
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Contact Information
us****@****om
(386) 825-5501
Location
Abernathy, Texas, United States, US

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Credentials

  • Hootsuite Platform Certification
    Hootsuite
    Jun, 2022
    - Oct, 2024
  • Social Marketing Certification
    Hootsuite
    Jun, 2022
    - Oct, 2024
  • Social-Behavioral-Educational Research
    CITI Program
    May, 2023
    - Oct, 2024
  • Responsible Conduct of Research
    CITI Program
    May, 2023
    - Oct, 2024

Experience

  • The Prairie News
    • United States
    • Newspaper Publishing
    • 1 - 100 Employee
    • Social Media Engagement Coordinator
      • Aug 2023 - Present

      - Developed and implemented social media strategies to enhance brand visibility, drive engagement, and cultivate a vibrant online community for TPN. - Created compelling and on-brand content across various social media platforms. - Analyzed social media performance metrics and use insights to optimize content and engagement strategies for continuous growth. - Stayed up-to-date with industry trends and social media best practices to ensure the organization remains at the forefront of digital engagement. - Utilized social media management tools to schedule, publish, and track content efficiently. - Assisted in creating social media advertising campaigns to support broader marketing objectives. - Generated regular reports on social media performance, analyzing key metrics and providing actionable insights to stakeholders. Show less

  • WTAMU McNair Scholars
    • United States
    • Higher Education
    • 1 - 100 Employee
    • McNair Scholar
      • May 2023 - Present

      - Conducted independent research on the topic of Hispanic Serving Institutions with the guidance of a faculty mentor. - Developed research skills, including literature review, data collection and analysis, and presenting findings to a professional audience. - Developed leadership skills through participation in program events and community outreach initiatives. - Gained valuable experience working in a research environment, including project management, communication, and collaboration skills. Show less

  • 1910 PR
    • United States
    • Public Relations and Communications Services
    • 1 - 100 Employee
    • Associate
      • Jan 2023 - Present

      - Developed and implemented an educational campaign for News Literacy Project - Promoted clients such as Education Credit Union, WTAMU Distinguished Lecture Series, and WTAMU Forensics Team - Collaborated with internal and external stakeholders to execute the Fact VS Fib Campaign - Developed and implemented an educational campaign for News Literacy Project - Promoted clients such as Education Credit Union, WTAMU Distinguished Lecture Series, and WTAMU Forensics Team - Collaborated with internal and external stakeholders to execute the Fact VS Fib Campaign

Education

  • West Texas A&M University
    Bachelor of Science - BS, Digital Communication & Media – Digital Journalism
    2021 - 2024

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