JoLina Lopez
Social Media Engagement Coordinator at The Prairie News- Claim this Profile
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Bio
Credentials
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Hootsuite Platform Certification
HootsuiteJun, 2022- Oct, 2024 -
Social Marketing Certification
HootsuiteJun, 2022- Oct, 2024 -
Social-Behavioral-Educational Research
CITI ProgramMay, 2023- Oct, 2024 -
Responsible Conduct of Research
CITI ProgramMay, 2023- Oct, 2024
Experience
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The Prairie News
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United States
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Newspaper Publishing
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1 - 100 Employee
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Social Media Engagement Coordinator
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Aug 2023 - Present
- Developed and implemented social media strategies to enhance brand visibility, drive engagement, and cultivate a vibrant online community for TPN. - Created compelling and on-brand content across various social media platforms. - Analyzed social media performance metrics and use insights to optimize content and engagement strategies for continuous growth. - Stayed up-to-date with industry trends and social media best practices to ensure the organization remains at the forefront of digital engagement. - Utilized social media management tools to schedule, publish, and track content efficiently. - Assisted in creating social media advertising campaigns to support broader marketing objectives. - Generated regular reports on social media performance, analyzing key metrics and providing actionable insights to stakeholders. Show less
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WTAMU McNair Scholars
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United States
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Higher Education
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1 - 100 Employee
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McNair Scholar
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May 2023 - Present
- Conducted independent research on the topic of Hispanic Serving Institutions with the guidance of a faculty mentor. - Developed research skills, including literature review, data collection and analysis, and presenting findings to a professional audience. - Developed leadership skills through participation in program events and community outreach initiatives. - Gained valuable experience working in a research environment, including project management, communication, and collaboration skills. Show less
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1910 PR
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United States
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Public Relations and Communications Services
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1 - 100 Employee
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Associate
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Jan 2023 - Present
- Developed and implemented an educational campaign for News Literacy Project - Promoted clients such as Education Credit Union, WTAMU Distinguished Lecture Series, and WTAMU Forensics Team - Collaborated with internal and external stakeholders to execute the Fact VS Fib Campaign - Developed and implemented an educational campaign for News Literacy Project - Promoted clients such as Education Credit Union, WTAMU Distinguished Lecture Series, and WTAMU Forensics Team - Collaborated with internal and external stakeholders to execute the Fact VS Fib Campaign
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Education
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West Texas A&M University
Bachelor of Science - BS, Digital Communication & Media – Digital Journalism