Experience

Good Coffee Project

• Australia
• Hospitality
• 1 - 100 Employee

• Founding Partner

  • Aug 2020 - Present

  Integral in the social entrepreneurial venture’s organizational and commercial development, establishing multiple revenue streams, advising on key e-commerce strategy, and devising efficient operation procedures/strategy: ◆ Business model development and revenue streams analysis and refinement. ◆ Advising on the startup’s social, environmental, financial investment strategies. ◆ Developed efficient operation procedures and devised mechanisms for continuing optimization. ◆ Project profit and loss analysis and overseeing key business accounts, contracts and expenses. ◆ Effective relationship management and proactive communication with all key stakeholders. including internal employees, external contractors, suppliers and customers. ◆ Advising on key organizational resource planning and allocation. Achievements: ◆ Successfully launched the start-up’s e-commerce platform in Australia in February 2021. ◆ Delivered effective long-term e-commerce, operation, and resource allocation strategies. ◆ Created sustainable revenue streams and long-term frameworks across the social venture’s triple bottom lines (social, environmental and financial). Show less



Macquarie Graduate School of Management

• Australia
• Higher Education
• 1 - 100 Employee

• MBA

  • Jan 2018 - Apr 2020

  Global Rating Top 50 MBA in the Financial Times 2017 Global Rating Top 50 MBA in the Financial Times 2017



EZTABLE

• Taiwan
• IT Services and IT Consulting
• 1 - 100 Employee

• Chief Of Staff

  • Oct 2014 - Dec 2017

  Integral to the company’s growth from a 10-person startup to a 100-person multinational enterprise, as well as the business expansion from Taiwan to Hong Kong, Thailand and Indonesia.Worked closely with the CEO in supervisory management. Allocated organizational resources, oversaw team members and designed guidance to ensure success in daily operations.◆ Supervised the human resource department in guiding global talent recruitment and operating human resources activities.◆ Managed corporate public relations. Introduced crisis communication plans and delivered key messages responding to the requests of media outlets.◆ Built and developed the understanding of organizational culture and value.◆ Oversaw domestic and international business contracts and organizational expenses.◆ Key communication bridge between board members, shareholders and global legal counsels. Organized and participated in quarterly board meetings.Achievements:◆ Planned and executed organizational restructuring projects across Taiwan, Thailand and Indonesia offices in 2017, successfully boosted the company’s financial performance and organizational stability.◆ Contributed to the success of Company’s series B & series C funding by preparing documents with the international legal counsel team, proceeding investment procedures with shareholders in the U.S., Japan, Hong Kong and Taiwan, filing and closing funding. Show less

• Executive Assistant to CEO & Head of Human Resource

  • Aug 2011 - Sep 2014

  Provided a full range of support to the CEO, including facilitating internal & external communication, managing CEO’s daily schedule, conducting special projects, guiding talent recruitment and human resource management.Achievements:◆ Wrote and submitted a 2-year business plan to a government subsidy program. Earned the budget of NT$ 2 million, the national highest record of 2013. ◆ Initiated the strategic B2B partnership with the commercial banks and magazine publishers in 2012. Achieved high brand awareness to the public and the market, contributed to a sustainable growth in the company's business. ◆ Collaborated with internal parties (business, IT, operations and customer service departments) and external stakeholders (bank, legal and restaurants) on issuing the VIP Vouchers. This voucher is the first cross-brand dining voucher in Taiwan.◆ Developed an online media platform - EZTABLE PRODUCTION, featuring Asia’s fine dining restaurants and lifestyle contents. Show less



Atico International

• Wholesale Import and Export
• 1 - 100 Employee

• Merchandise Manager

  • Feb 2005 - Aug 2011

  Headed a cross-functional team with members in Asia Pacific and the USA. In charge of the business of high-value categories - office electronics, computer appliances and animation toys. ◆ Led market surveys and pricing analysis in the U.S. and Australian markets. ◆ Cooperated with the in-house design team and external product suppliers in proceeding product sourcing and development. ◆ Ensured a competitive pricing strategy for all brands within the marketplace. ◆ Controlled and coordinated mass production and shipment. Achievements: ◆ Awarded Global Best Employee of the year 2009. ◆ Launched the first Disney licensed product line for the leading American pharmacy store chain – Walgreens in 2009. Show less