Experience

Jelloow

• Belgium
• Marketing Services
• 1 - 100 Employee

• Founder Jelloow

  • Jan 2021 - 3 years

  United States Finding marketing services for your needs. A matching solution that preselects the best talents in our community. We guide you to the right agencies fitting your needs. Compare them and hire the one that's right for you.



Marketing Scaleurs

• United States
• Business Consulting and Services

• Founder Marketing Scaleurs

  • Dec 2019 - 4 years 1 month

  Chicago, Illinois, United States Are You a Marketing Sca-leur? An entrepreneur who wants to scale his or her marketing team? Marketing organizations are under tremendous pressure to perform. Budgets aren’t growing, but expectations are. How do you do more with less, without compromising on quality. For marketing leaders at growing companies who are ready to expand their programs, scaling marketing operations is a top priority. But bigger doesn’t have to mean slower or less effective. By scaling your marketing… Show more Are You a Marketing Sca-leur? An entrepreneur who wants to scale his or her marketing team? Marketing organizations are under tremendous pressure to perform. Budgets aren’t growing, but expectations are. How do you do more with less, without compromising on quality. For marketing leaders at growing companies who are ready to expand their programs, scaling marketing operations is a top priority. But bigger doesn’t have to mean slower or less effective. By scaling your marketing operations, your growing marketing organization can stay lean and agile while continuing to deliver campaigns that impress customers and fuel business growth. Show less



Scio Network

• Germany
• Business Consulting and Services
• 1 - 100 Employee

• Co-Founder

  • Feb 2018 - 5 years 11 months

  London, England, United Kingdom Scio means "Knowledge" in Esperanto. It comes from the Latin verb scire (to know, understand). We leverage a growing community of dynamic professionals to provide advisory services to design, implement and evaluate projects in the fields of public administration & digital transformation, entrepreneurship & innovation, agricultural development & agribusiness, and higher education management.



MyCataleya Apartments

• United States
• Real Estate

• Co-Owner

  • Nov 2020 - 3 years 2 months

  Florida, United States Shorewalk Vacation Villas is more than just a place to stay. The community offers a wide range of on-site amenities. Look forward to waking up and enjoying the comforts of your own home away from home and step outside to 30 acres of fun and excitement. Shorewalk is bringing paradise home.



CHD Expert by Datassential

• United States
• Information Services
• 1 - 100 Employee

• Global Scaling Marketing Director

  • Jan 2020 - Jul 2021

  Building a Scalable Marketing Plan: - Ensured that the marketing & strategy processes are scalable, and determined which marketing efforts are generating a positive ROI, and cut back on what’s not working as well - Created a “Market Expansion” Toolkit and automated lead nurturing to build relationships with customers through helpful emails, follow-ups, social media engagement, etc. This with a highly targeted messages to the right leads and shorten the marketing cycle - Leveraged… Show more Building a Scalable Marketing Plan: - Ensured that the marketing & strategy processes are scalable, and determined which marketing efforts are generating a positive ROI, and cut back on what’s not working as well - Created a “Market Expansion” Toolkit and automated lead nurturing to build relationships with customers through helpful emails, follow-ups, social media engagement, etc. This with a highly targeted messages to the right leads and shorten the marketing cycle - Leveraged marketing automation tools & workflows. This to streamline repetitive tasks, cut down on errors, and execute faster. Show less



Lantmännen Unibake

• Denmark
• Food and Beverage Manufacturing
• 700 & Above Employee

• Senior Category and digital Manager

  • Feb 2018 - Jan 2020

  Chicago, Illinois - Managing a $100m category for retail and foodservice portfolio, throughout North and Central America and the Caribbean Overseeing a $1M budget with P&L responsibility. - Lead the development of the annual marketing plan for the brand or category of brands, including building of the annual business plan to ensure growth targets are reached - Lead the development of the innovation strategy informed by brand architecture and demand spaces - Ensure development of innovation pipeline… Show more - Managing a $100m category for retail and foodservice portfolio, throughout North and Central America and the Caribbean Overseeing a $1M budget with P&L responsibility. - Lead the development of the annual marketing plan for the brand or category of brands, including building of the annual business plan to ensure growth targets are reached - Lead the development of the innovation strategy informed by brand architecture and demand spaces - Ensure development of innovation pipeline, including whitespace innovation to deliver sufficiency of growth - Oversee full Idea to Market, delivery including go-to-market strategy - Partner with cross-functional teams to develop the quality and renovation strategy - Research, analyze, and monitor competitive environment for potential M&A opportunities - manage digital marketing projects and campaigns, incl SEM, keyword research, and email marketing - Oversee maintenance of three websites, incl SEO - Utilizing CRM analytics software and providing market insights to monitor and optimize performance Achievements: - Implemented an integrated, multi-channel print, catalog, web and direct marketing / year campaign, resulted in a 4% volume yearly increase and EBIT growth - Orchestrated the successful launch of digital campaigns, including a company blog and direct marketing, and increased web traffic utilizing SEO, SEM, Google Analytics and content strategy

• Export Manager

  • Jan 2016 - Jan 2018

  Londerzeel - Managed relationships with >30 countries, overseeing various product lines & categories, with 48m EUR in sales - Directed team of 3 export coordinators - Formulated short and long-term forecasts, budgets, strategies, and marketing programs required to meet sales objectives Achievements: - Grew sales from 42m EUR to 48m EUR, and a strong growth in EBITDA - Expanded client base in two years by consistently delivering goal-surpassing sales results and ensuring client… Show more - Managed relationships with >30 countries, overseeing various product lines & categories, with 48m EUR in sales - Directed team of 3 export coordinators - Formulated short and long-term forecasts, budgets, strategies, and marketing programs required to meet sales objectives Achievements: - Grew sales from 42m EUR to 48m EUR, and a strong growth in EBITDA - Expanded client base in two years by consistently delivering goal-surpassing sales results and ensuring client satisfaction - Closed new large accounts, including a 3m EUR win

• Senior Category Manager

  • Sep 2013 - Dec 2015

  Londerzeel - Managed a 150M EUR bread, sweet, fast food and savory category for foodservice overseeing a 1,5m EUR budget for Belgium, The Netherlands, France, Italy and Spain - Led cross-functional team to commercialize the rustic portfolio, with highly profitable new products and drove traffic to foodservice stores - Appointed member of steering committee charged with analyzing commercial strategy (2013 & 2016) and redefining bakery footprint in Belgium after the fire, in cooperation with The… Show more - Managed a 150M EUR bread, sweet, fast food and savory category for foodservice overseeing a 1,5m EUR budget for Belgium, The Netherlands, France, Italy and Spain - Led cross-functional team to commercialize the rustic portfolio, with highly profitable new products and drove traffic to foodservice stores - Appointed member of steering committee charged with analyzing commercial strategy (2013 & 2016) and redefining bakery footprint in Belgium after the fire, in cooperation with The Boston Consulting Group (BCG) - Wrote catalogs, guides and training brochures that enhanced the sales reps’ understanding of complex product features and helped them sell more effectively - Monitored and improved existing procedures with S&OP; identified and drove process improvement, carried out root cause analysis and corrective action implementation - Reviewed product portfolio quarterly to increase both SKU optimizations, profitability and new product speed to market Achievements: - Controlled 300k EUR product development budget, prioritizing projects that drove innovation - Developed and launched a new integrated, multi-channel print, catalog, web and direct marketing / Burger campaign that propelled sales to 8M EUR over 3 years within fast casual channel - Researched new product possibility (rustic bread category), collaborated with cross-functional teams and created campaigns generating 5M EUR in new annual sales - Led a bread market launch of 40 products - Received Award for ‘Best Sweet Launch 2017’ - Confirmation on rebuilding bakery in Belgium, and was elected as bakery of the future 2018

• Purchasing Manager

  • Sep 2011 - Aug 2013

  Londerzeel - Supplier relationship management, engagement and continuous improvement of supplier performance - Negotiated and prepared contracts with appropriate terms and conditions - Established buying procedures and processes to improve efficiency - Build the foundations for the trading department

• Sales & Marketing Management Trainee

  • Nov 2010 - Aug 2011

  Integration and gain knowledge about the business LU Benelux in the various facets of Sales and Marketing