Director of Marketing

• Feb 2022 - Present

Director, Marketing

• Jul 2021 - Feb 2022

Director, Marketing

• May 2015 - Jun 2021

Plan, develop, implement and optimize the short and long-term marketing vision for the Savoy brand, a health insurance general agency, including external and internal omni-channel marketing strategies and marketing communications. Direct all elements of the corporate marketing and communications strategy for Savoy and its retail subsidiaries, with the ultimate goal to drive client sales and corporate growth. Architect of a best-in-class team of five dedicated cross-functional marketing professionals with highest overall team performance in the company who deliver innovative projects and campaigns that serve to differentiate Savoy and elevate the success of its clients. Partner with executive management to set and deliver programming across all marketing channels, including digital, social, advertising, collateral, public relations, events and brand. Concept and produce annual plan and operating budget for corporate marketing department; monitor progress to ensure that agreed deliverables and financial targets are met. Lead several key corporate marketing initiatives including complete corporate rebrand, and most recently concept, design and launch of new corporate website and implementation of email automation. Serve as lead brand ambassador, responsible for reinforcing brand at all levels including internal and external communication, digital footprint and in physical offices. Direct creative and innovative marketing initiatives to meet the partner and client needs, while remaining on target for timeliness and cost. Direct execution of internal and external communication including email, web, meetings and events, database management, utilizing corporate CRM system to maximize and optimize these efforts. Oversee and mentor corporate marketing team, including planning and directing short-term and long-term activities and setting goals to support the company’s mission and core objectives.

Director, Marketing

• Apr 2010 - May 2015

Plan and execute annual international marketing plan and related corporate budget of over $2 million with an overall goal of maximizing traffic and sales for a portfolio of over 70 upscale, designer outlet shopping centers in the United States.Head all advertising, creative, partnerships, promotions, public relations and digital initiatives to increase awareness for Simon Premium Outlets in 12 international markets, including, the UK/Ireland, Australia, Brazil, Canada, China, Germany, Japan, Korea and Mexico. Coordinate with four Regional Offices to direct communication with Field Marketing team and enhance center-level marketing efforts. Responsible for prioritizing and aligning multi-million dollar center budgets against top priorities to roll-out key initiatives locally and regionally and support overall corporate marketing plan. Direct seven international, in-market PR and sales agencies, Marketing Manager and one Marketing Assistant in the corporate marketing department on a day-to-day basis. Utilize seasoned agency management skills to ensure top performance by team members and maximization of targeted goals.Build consumer awareness, acquisition and engagement through partnership development. Establish relationships with key national and international brands such as Visa, American Express and Avis/Budget to align Premium Outlets with recognizable partners and increase reach. Develop portfolio-wide sponsorships helping center generate additional revenue.Pioneered design of internal Salesforce database, increasing customer service bandwidth by 90%. Delivered tracking of key business initiatives in real time to executives and regional/field teams.Serve as leader of cross-platform initiative working across multiple business units. Guide internal teams and international agencies to implement best programming practices and ROI.

Senior Marketing Manager

• Mar 2008 - Apr 2010

Marketing Manager

• Sep 2004 - Mar 2008

Integrated Marketing Manager

• 2001 - 2004

Managed all aspects of business development for regional sales team with strong concentration on the youth market. Worked as liaison with designated sales team and multiple internal stakeholders (print, online, newspaper, sampling, direct marketing, location media, promotions/events) delivering cross-platform, high profit programs while driving these programs from concept development and proposal execution to contract negotiation and project management. Generated over $14 million in revenue for designated sales team by working direct with Fortune 500 clients and their agencies across a diverse industry base including: Proctor & Gamble, Verizon, MTV and Toyota. Increased program profitability by analyzing post-mortem reports, identifying areas for improvement and strategizing on future opportunities. Developed strong proposals by working within a budget, on a timeline and through collaboration with the individual business units. Utilized internal resources to support proposed tactics and ensure planning is on-strategy.

Account Supervisor / Client Services

• 2000 - 2001

Opened Los Angeles, CA office acting as the lead account contact for clients. Responsible for overall customer satisfaction for clients such as Qode.com, myteam.com and Nortel Networks including developing business plans and presenting proposals to potential clients. Handled all account matters such as strategic development, client feedback, and quality control. Supervised team members and ensure duties are handled effectively. Communicated new ideas and initiatives to client. Created the campaign timeline, keep progress on schedule and monitor all deliverables and coordinate efforts with other project partners (offline agency, site design team, etc.) Served as business development contact including identifying target markets and following up on leads.

New Media Account Supervisor

• 1999 - 2000

Implemented all online initiatives for Canon's USA website. Serve as the primary liaison between Canon's Corporate Communication Division and the Agency's production, design and programming teams. Maintained the daily site flow from Canon to the Agency, managing long term projects as well as ongoing site development and overseeing the production of site content. Strategized for potential partners and identify promotional opportunities for Canon. Implemented all online initiatives for Canon's USA website. Serve as the primary liaison between Canon's Corporate Communication Division and the Agency's production, design and programming teams. Maintained the daily site flow from Canon to the Agency, managing long term projects as well as ongoing site development and overseeing the production of site content. Strategized for potential partners and identify promotional opportunities for Canon.

Online Marketing Coordinator

• 1997 - 1999

Managed and maintained various areas of the Online Division, including maintaining author event calendar, monitoring site bulletin boards, writing emails for mailing lists, compiling and producing monthly activity report and general office support. Managed and maintained various areas of the Online Division, including maintaining author event calendar, monitoring site bulletin boards, writing emails for mailing lists, compiling and producing monthly activity report and general office support.