Experience

Hill Holliday Health | An IPG Health Company

• Advertising Services
• 1 - 100 Employee

• Engagement Strategist

  • Jun 2023 - Present

• Associate Strategist

  • Jul 2022 - Jun 2023

  Recognized as the November 2022 Humble, Hungry, Human Award winner. At the end of each month, peers vote to award three people who exemplify Hill Holliday’s company values.



Opportunities for Inclusion

• United States
• Non-profit Organizations
• 1 - 100 Employee

• Board Member

  • Feb 2022 - May 2022

  • Won the fifth-annual DeisHacks competition’s Highest Organizational Impact award. DeisHacks is a 48-hour virtual hackathon for social good co-sponsored by Brandeis University's MakerLab and International Business School. • Worked closely with CMO on social strategy • Conducted social audit • Analyzed OFI in terms of their social positioning relative to other not-for-profits • Pitched social revamp to marketing team and CEO • Won the fifth-annual DeisHacks competition’s Highest Organizational Impact award. DeisHacks is a 48-hour virtual hackathon for social good co-sponsored by Brandeis University's MakerLab and International Business School. • Worked closely with CMO on social strategy • Conducted social audit • Analyzed OFI in terms of their social positioning relative to other not-for-profits • Pitched social revamp to marketing team and CEO



MadTech Advisors

• United States
• Medical Device
• 1 - 100 Employee

• CDP Field Project

  • Feb 2022 - May 2022

  • Deep-dove into the world of Consumer Data Platforms (CDPs) • Created competitive analysis of the CDP landscape • Became fluent in strengths and weaknesses of CDPs and assigned them to different industries • Helped MadTech Advisors offer the best CDP recommendations to their clients • Deep-dove into the world of Consumer Data Platforms (CDPs) • Created competitive analysis of the CDP landscape • Became fluent in strengths and weaknesses of CDPs and assigned them to different industries • Helped MadTech Advisors offer the best CDP recommendations to their clients



Hill Holliday

• United States
• Advertising Services
• 200 - 300 Employee

• Strategy Intern

  • Jun 2021 - Aug 2021

  • Won intern competition with pitch to revitalize Hill Holliday’s social media strategy • Spearheaded a project to revamp the Tactical Brief • Developed clear understanding of inner-workings of an ad agency • Analyzed clients’ competitors through social audit • Researched and presented insights on audio trends to strategy team • Won intern competition with pitch to revitalize Hill Holliday’s social media strategy • Spearheaded a project to revamp the Tactical Brief • Developed clear understanding of inner-workings of an ad agency • Analyzed clients’ competitors through social audit • Researched and presented insights on audio trends to strategy team



CREtech

• United States
• Real Estate
• 1 - 100 Employee

• Social Media Analyst

  • Feb 2021 - May 2021

  • Learned inner workings of fast-paced media startup environment • Created copy for email campaigns sent to over 70,000 people • Analyzed social media through key analytics such as engagement rates and CTRs • Launched CREtech Climate, The Real Estate Industry’s Leading Voice For Climate Tech • Learned inner workings of fast-paced media startup environment • Created copy for email campaigns sent to over 70,000 people • Analyzed social media through key analytics such as engagement rates and CTRs • Launched CREtech Climate, The Real Estate Industry’s Leading Voice For Climate Tech



Lōkahi Local Made

• United States
• Retail

• Co-Founder

  • May 2020 - Mar 2021

  • Teamed up with seven college students and created startup to help local businesses during Coronavirus pandemic • Complemented local businesses by aggregating and selling limited edition products through Shopify • Led all aspects of business development from marketing and prototyping to research and product distribution • Designed marketing strategy to target local audience through partnerships and direct-to-consumer curbside pickup • Executed marketing efforts in form of order-specific discounts, e-mail blasts, social media campaigns, tracking consumer tendencies, and SEO optimization • Instituted company's core values, mission statement, short-term and long-term goals Show less



Cinnamon Girl

• United States
• Medical Equipment Manufacturing
• 1 - 100 Employee

• Marketing Engagement Team

  • Apr 2020 - Feb 2021

  • Launched Digital Marketing Campaign to boost eCommerce sales during Coronavirus outbreak, resulting in an increase of monthly sales by 144%• Controlled Facebook and Instagram accounts with following of 26k users and created a traffic-driving marketing strategy to penetrate a new target market due to lack of tourism• Designed daily posts and stories to reach more users through traffic-driving techniques

• Retail Salesperson

  • Jun 2015 - Apr 2020

  • Merchandised and sold inventory • Befriended, guided, and checked out customers• Assisted manager in operations • Trained new sales associates• Received award for outstanding performance in 2017 in the form of a 40% raise in salary



Brandeis University

• United States
• Higher Education
• 700 & Above Employee

• Marketing Management, Teaching Assistant

  • Aug 2020 - Dec 2020

  • Guided students in understanding marketing concepts such as target market selection, product development, pricing, distribution strategy, forecasting, and promotional planning • Analyzed Harvard Business Publishing Cases in depth to prepare for each class • Graded daily participation on a scale of -1 to 3 • Guided students in understanding marketing concepts such as target market selection, product development, pricing, distribution strategy, forecasting, and promotional planning • Analyzed Harvard Business Publishing Cases in depth to prepare for each class • Graded daily participation on a scale of -1 to 3



Outrigger Hospitality Group

• United States
• Hospitality
• 400 - 500 Employee

• Summer Intern

  • Jun 2019 - Aug 2019

  • Presented a marketing project to 60 Outrigger Executives (Identified Outrigger's main marketing gaps and provided research-inspired solutions) • Gained hands-on experience and mentoring in each hospitality function (Revenue Management, Sales, Marketing, HR, Front Desk, Engineering, Food & Beverage, Housekeeping, IT) • Interacted with guests and collaborated with other hotel hosts to learn inner workings of large business structure • Presented a marketing project to 60 Outrigger Executives (Identified Outrigger's main marketing gaps and provided research-inspired solutions) • Gained hands-on experience and mentoring in each hospitality function (Revenue Management, Sales, Marketing, HR, Front Desk, Engineering, Food & Beverage, Housekeeping, IT) • Interacted with guests and collaborated with other hotel hosts to learn inner workings of large business structure