Experience

Carus Animal Health

• United Kingdom
• Veterinary Services
• 1 - 100 Employee

• Chief Commercial Officer

  • Jan 2019 - Present

  Guildford, United Kingdom As Chief Commercial Officer I identify key alliances and business opportunities with a view to expanding the Carus innovation led portfolio of product and services within the veterinary and animal health sector. I have a special interest in novel life science technology platforms including biotechnology, drug delivery systems and products that enable better use of data. Carus has the expertise and resources needed to expand reach and engagement within the veterinary sector and I welcome… Show more As Chief Commercial Officer I identify key alliances and business opportunities with a view to expanding the Carus innovation led portfolio of product and services within the veterinary and animal health sector. I have a special interest in novel life science technology platforms including biotechnology, drug delivery systems and products that enable better use of data. Carus has the expertise and resources needed to expand reach and engagement within the veterinary sector and I welcome approaches from anyone who feels their product or service offers genuine innovation and can benefit practices.

• Commercial Director

  • Oct 2017 - Present

  HIgh Wycombe



Simplyhealth

• United Kingdom
• Wellness and Fitness Services
• 700 & Above Employee

• Head Of Marketing Dental Division

  • Oct 2016 - Oct 2017

  Winchester



MSD

• United States
• Pharmaceutical Manufacturing
• 700 & Above Employee

• Marketing & Technical Head at MSD

  • Jan 2014 - Sep 2016

  Milton Keynes, United Kingdom Led, motivated and managed a marketing and technical team to deliver operational goals across a companion animal portfolio. Managed the marketing planning process for key therapeutic areas including financial long range operating plan, annual sales budgeting, brand planning, product forecasting, tracking in market trends, identifying growth opportunities. Managed agency relationships and global campaign planning process supporting key brands through to local campaign… Show more Led, motivated and managed a marketing and technical team to deliver operational goals across a companion animal portfolio. Managed the marketing planning process for key therapeutic areas including financial long range operating plan, annual sales budgeting, brand planning, product forecasting, tracking in market trends, identifying growth opportunities. Managed agency relationships and global campaign planning process supporting key brands through to local campaign implementation across the marketing mix, market research, concept development, media planning, PR, social and digital media. Led internal planning process to create alignment to campaign strategy, plans and objectives with sales team, finance, supply and demand and customer services. Support technical team to develop key opinion leader plan and creation of advisory groups. Recruit, train and develop marketeers and technical managers, to bring a coordinated approach to marketing and technical brand planning. Set performance objectives, recognise achievement and manage areas of development. Show less



Zoetis

• United States
• Pharmaceutical Manufacturing
• 700 & Above Employee

• Marketing Director Europe Africa Middle East at Zoetis (formerly Pfizer Animal Health)

  • Sep 2010 - Dec 2013

  Paris Responsible for establishing and launching the Equine business portfolio following the Pfizer acquisition of Fort Dodge for Europe Africa Middle East. Developing operational country teams, defining business strategy, identifying target market opportunities, developing 3-5 strategic vision for equine business, reviewing Phase IV development program to deliver sustainable and competitive future portfolio, determining manufacturing forecast, and vaccine plant transfer plans, developing 3rd party… Show more Responsible for establishing and launching the Equine business portfolio following the Pfizer acquisition of Fort Dodge for Europe Africa Middle East. Developing operational country teams, defining business strategy, identifying target market opportunities, developing 3-5 strategic vision for equine business, reviewing Phase IV development program to deliver sustainable and competitive future portfolio, determining manufacturing forecast, and vaccine plant transfer plans, developing 3rd party new business development opportunities. Over a 3 year period grew sales by by 65% to $60MM with budgetary and P&L responsibility. • Led and managed the European business team to deliver strategic and operational goals for their country. Provided clear and specific direction to the leaders in the business unit for vaccine campaign planning, Equest product development, and nutritional supplement new market opportunities and developing existing market opportunities for EHV. • Analysed species strategy and operating plans and identified sales and profit gaps for new brands, line extension and product acquisition. • Develop a phase IV plan with R&D and clinical development and secure funding for phase IV trials for existing brands, development of existing products for use in equine, and extending the geographic licensing of existing vaccine products. • Supported the recruitment process for developing operational country teams • Successfully identified and developed co-promotion, joint ventures and other business alliances which included a lameness nutritional supplement and the Hippolia academic alliance • Participate and contribute to the EMEA Strategic Operating Committee and EUAfME Business Unit Leadership Team decision making processes. • Led and managed the implementation of change, allocating / re-allocating resources to effect change instilling entrepreneurial and innovative culture and driving process improvement. Show less



Pfizer

• United States
• Pharmaceutical Manufacturing
• 700 & Above Employee

• Marketing Director Europe Africa Middle East at Pfizer Animal Health

  • Jan 2009 - Sep 2010

  Paris Area, France Led the launch and strategic planning process of Trocoxil a novel approach to canine NSAID therapy for Europe, Africa and Middle East • Successfully developed a new market for the long term treatment of chronic OA pain using a large multi centre user experience study to engage key opinion leader groups from pre launch through to post launch. • Led matrix team of functional business support groups including new product marketing, new business development, manufacturing, regulatory… Show more Led the launch and strategic planning process of Trocoxil a novel approach to canine NSAID therapy for Europe, Africa and Middle East • Successfully developed a new market for the long term treatment of chronic OA pain using a large multi centre user experience study to engage key opinion leader groups from pre launch through to post launch. • Led matrix team of functional business support groups including new product marketing, new business development, manufacturing, regulatory, research and development to plan and facilitate the launch. • Built a brand team to develop marketing positioning and implementation plan including monthly dose reminder service • Achieved sales of $14MM in year one and $32MM in year two

• Marketing Associate Director Europe, Africa, Middle East at Pfizer Animal Health

  • Sep 2006 - Dec 2008

  Paris Area, France Led the launch and strategic planning process for Cerenia (a key R&D development) through creation and implementation of a brand team for Europe, Africa and Middle East. • Successfully developed the value of the anti-emetic market with a premium priced brand and achieved financial sales targets of $16MM and IBT objectives. • Developed european marketing plan and brand positioning for implementation across the region. • Engaged the brand team in developing successful local country… Show more Led the launch and strategic planning process for Cerenia (a key R&D development) through creation and implementation of a brand team for Europe, Africa and Middle East. • Successfully developed the value of the anti-emetic market with a premium priced brand and achieved financial sales targets of $16MM and IBT objectives. • Developed european marketing plan and brand positioning for implementation across the region. • Engaged the brand team in developing successful local country plans Led the strategic review for the Pricing and Established products for Europe Africa Middle East to maximise impact of pricing schemes on established product revenues. • Support development of key pricing strategies and value added services and deliver vision for implementation of selling philosophy for customer facing account manager

• Marketing Senior Product Manager at Pfizer

  • Aug 2003 - Sep 2006

  Reigate Led the development and implementation of a marketing strategy for the Pain and Sedation franchise Rimadyl & Domitor/ Antisedan. • Produce and execute the yearly operating plan for the product portfolio focusing on key success factors to meet identified divisional sales and profit objectives responsible for delivering >£20M revenue, market leaders in both their respective categories. • Designed and developed pricing and customer loyalty strategies throughout a period of market… Show more Led the development and implementation of a marketing strategy for the Pain and Sedation franchise Rimadyl & Domitor/ Antisedan. • Produce and execute the yearly operating plan for the product portfolio focusing on key success factors to meet identified divisional sales and profit objectives responsible for delivering >£20M revenue, market leaders in both their respective categories. • Designed and developed pricing and customer loyalty strategies throughout a period of market genericisation and using a powerful package of advantages consisting of hard and soft benefits. Led the launch and planning process of generic defence strategies supporting the launch of Rimadyl Palatable Tablets. • Using performance management, people development and talent planning to lead, motivate and develop direct reports or product managers and marketing assistants. • Lead two cross-functional product teams to foster an environment of achievement, and to apply the required marketing mix within a defined promotional budget. • To conduct a full review and evaluation of current activity and recommend a 3 - 5 year strategic product portfolio plan

• Marketing Product Manager at Pfizer

  • Oct 2000 - Sep 2003

  Reigate Development and implementation of a marketing strategy for the Pain and Sedation franchise Rimadyl & Domitor/ Antisedan. • Produce and execute the yearly operating plan for the product portfolio focusing on key success factors to meet identified divisional sales and profit objectives responsible for delivering >£20M revenue, market leaders in both their respective categories. • Lead two cross-functional product teams to foster an environment of achievement, and to apply the… Show more Development and implementation of a marketing strategy for the Pain and Sedation franchise Rimadyl & Domitor/ Antisedan. • Produce and execute the yearly operating plan for the product portfolio focusing on key success factors to meet identified divisional sales and profit objectives responsible for delivering >£20M revenue, market leaders in both their respective categories. • Lead two cross-functional product teams to foster an environment of achievement, and to apply the required marketing mix within a defined promotional budget. • Prelaunch pipeline development and contribution to clinical plan. • Management of national symposia to build key customer advocacy • Incorporate key customers in UK PR activities



Novartis

• Switzerland
• Pharmaceutical Manufacturing
• 700 & Above Employee

• Marketing Manager

  • Jul 1999 - Oct 2000

  Cambridge, United Kingdom • Oversee the transfer of marketing plans for vaccine portfolio from Vericore to Novartis, production of strategic and tactical plans to manage effective transfer, review by leadership team for approval and feedback. • Develop and lead cross functional team approach to shape alignment to marketing strategy, operational plan within agreed budget. • Scope and implementation of a communication plan to ensure national coverage and impact of key messages.



Vericore

• Product Manager

  • Jul 1997 - Jul 1999

  Marlow • Development and execution of an annual marketing plan for the pain franchise Zenecarp including delivery and management of POA and associated sales materials to agreed budget and timelines. • Including sales team briefing, creation of KPIs and reporting to divisional head.



LEO Pharma

• Denmark
• Pharmaceutical Manufacturing
• 700 & Above Employee

• Sales Account Manager

  • 1993 - 1997

  Guildforfd