Jolia Thadal

Associate Consultant - Social Media Intelligence at NorthStar Solutions Group, LLC
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Contact Information
us****@****om
(386) 825-5501
Location
Washington, District of Columbia, United States, US
Languages
  • English Native or bilingual proficiency
  • Haitian Creole Elementary proficiency

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Jolia and I worked together on a team for Indoor Recess, a competitive national advertising pitch competition. Jolia worked as the Account Lead for our team of seven, communicating directly with the client, ensuring our team's pitch idea met the client's expectations, and providing an overhead perspective. Jolia was a wonderful colleague to work with, always maintaining a positive attitude while keeping the team on track. She has a keen editorial eye and always posed pointed questions aimed at improving the team's work quality. Jolia boosted morale and cultivated a positive team culture so members could perform at their highest ability. She was a wonderful collaborator and a pleasure to work with!

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Credentials

  • Social Media Apprentice
    #DiversifySocialMedia
    Oct, 2020
    - Nov, 2024
  • Hootsuite Platform Certification
    Hootsuite
    Mar, 2019
    - Nov, 2024

Experience

  • NorthStar Solutions Group, LLC
    • United States
    • Business Consulting and Services
    • 1 - 100 Employee
    • Associate Consultant - Social Media Intelligence
      • Apr 2022 - Present

      · Listen to client needs to identify optimal ways to use social media listening & platform performance tools, providing data-driven and actionable insights · Write and maintain advanced Boolean queries and competitive set lists to focus on exact social activity needed for analysis, filtering out unnecessary noise · Create intuitive dashboards, detailed reports and presentations based on client requirements to drive strategic business decisions to improve customer service and operations · Design measurement plans and methodologies to track performance of client’s social media activity, competitive analysis, and broader category-wide social conversation · Provide ‘ad hoc’ reports to clients as needed to answer specific follow-up questions based on insights identified in recurring reporting and/or client marketing initiatives · Pull important data & visualizations out of social listening and platform performance tools to build PowerPoint-based reports and presentations that tell a meaningful story with succinct insights, implications, and actionable recommendations Show less

  • Kivvit
    • United States
    • Public Relations and Communications Services
    • 100 - 200 Employee
    • Insights
      • Oct 2021 - Jan 2022

      - Support research into trending news coverage, social media conversations, influencers, public policy and public opinion to inform a wide array of strategic communications and marketing objectives - Work with insights team colleagues to synthesize findings into compelling actionable recommendations, reports and presentations - Support client teams and new business initiatives through the integration of unique data insights - Mostly nonprofit and university clients - Craft boolean queries to specify research focus - Use Crowdtangle, Brandwatch, Global Web Index, Quorum, Newswhip, Affinio Show less

  • Blue State
    • United States
    • Advertising Services
    • 100 - 200 Employee
    • Account Fellow (Strategy & Research Focus)
      • Apr 2021 - Oct 2021

      Blue State, formerly Blue State Digital, is a values-driven, full-service agency that inspires people to take action and create real-world change. Blue State partners with causes, campaigns, and companies working across strategy, creative, technology to fundraise shape legislation & public opinion, and connect consumers with brands. Strategy & Research training as secondary area of focus (GlobalWebIndex, Brandwatch) Training to assist client teams in executing fundraising programs, marketing and advocacy campaigns, online platform development, and strategic planning for a range of nonprofit and brand clients. Help build and maintain relationships with clients and help turn progressive ideas into actionable timelines and deliverables. Account: AARP Foundation, Google (CS First), Oxfam WPP Next Gen Leader Fellow Show less

  • 100 Roses From Concrete
    • United States
    • Advertising Services
    • 1 - 100 Employee
    • GROWTH Initiative GIF Mentee
      • Jun 2021 - Aug 2021

      The G.R.O.W.T.H Initiative Program is a volunteer agency program that offers rising and aspiring individuals in the world of Marketing & Advertising to gain real-world experience within the field. - Collaborated in a team of 12 including strategist and copywriters to identify marketing objective and client values - Conducted website/content audit and 5’C’s of Marketing and PESTLE analysis. The G.R.O.W.T.H Initiative Program is a volunteer agency program that offers rising and aspiring individuals in the world of Marketing & Advertising to gain real-world experience within the field. - Collaborated in a team of 12 including strategist and copywriters to identify marketing objective and client values - Conducted website/content audit and 5’C’s of Marketing and PESTLE analysis.

  • State of New Jersey
    • United States
    • Government Administration
    • 700 & Above Employee
    • Aide - Social Media Coordinator, Internship Program Coordinator, & Newsletter Coordinator
      • Jul 2020 - Apr 2021

      Office of New Jersey Assemblyman- 14th Legislative District (Mercer/Middlesex County)𝗥𝗲𝗰𝗼𝗴𝗻𝗶𝘁𝗶𝗼𝗻: Mercer County Person of The Month (Under 40/February 2021)𝗦𝗼𝗰𝗶𝗮𝗹 𝗠𝗲𝗱𝗶𝗮 𝗖𝗼𝗼𝗿𝗱𝗶𝗻𝗮𝘁𝗼𝗿 (Social Media Management - Content Planning)Facebook & Instagram•Assist content calendar management for consistent and timely posting•Utilize Canva to design branded graphics •Research and monitor trends and social media holidays •Standardize operating procedure for social media strategy𝗜𝗻𝘁𝗲𝗿𝗻𝘀𝗵𝗶𝗽 𝗖𝗼𝗼𝗿𝗱𝗶𝗻𝗮𝘁𝗼𝗿 (Talent, Culture & People Strategy - Virtual Event Programming - Training & Development)•Perform informational interviews and early-career talent assessment•Provide students with individualized mentoring and job coaching throughout the internship designed to foster success in the internship and long-term career planning.• Coordinate a guest speaker series to feature changemakers in New Jersey government,, advocacy & nonprofit fields•Produce biweekly virtual professional development workshops𝗡𝗲𝘄𝘀𝗹𝗲𝘁𝘁𝗲𝗿 𝗖𝗼𝗼𝗿𝗱𝗶𝗻𝗮𝘁𝗼𝗿 (Print Communications - Typography & Layout)•Responsible for drafting and formatting district-wide print newsletter (circulation to 5,000 constituents) Show less

    • College Intern
      • Jun 2016 - Jul 2020

      • Seasonal Intern (Summer 2016, Winter 2017-2018)• Office of New Jersey Assemblyman- 14th Legislative District (Mercer/Middlesex County)• Responsible for drafting and formatting district-wide newsletter (circulation to 5,000 constituents).

  • BBH USA
    • United States
    • Advertising Services
    • 100 - 200 Employee
    • Griffin Farley’s Beautiful Minds Strategy Participant
      • Oct 2020 - Oct 2020

      "The Search for Latest the New Thinkers" Client: Good Call NYC, nonprofit arrest support hotline Social Strategy, Communications Strategy, Fundraising Strategy "The Search for Latest the New Thinkers" Client: Good Call NYC, nonprofit arrest support hotline Social Strategy, Communications Strategy, Fundraising Strategy

  • Coptis
    • France
    • Software Development
    • 1 - 100 Employee
    • Americas Business Development Assistant
      • Jun 2019 - Apr 2020

      Prepare and draft mailings on Mailjet for pre and post of conference attendance Perform data entry of inbound new business opportunities into internal database Utilize Canva and Powerpoint to design presentation decks Support set up of booths at conferences Prepare and draft mailings on Mailjet for pre and post of conference attendance Perform data entry of inbound new business opportunities into internal database Utilize Canva and Powerpoint to design presentation decks Support set up of booths at conferences

  • Delta Phi Epsilon International Headquarters
    • United States
    • Higher Education
    • 1 - 100 Employee
    • Administrative Intern
      • Jun 2019 - Sep 2019

      • Nonprofit headquarters dedicated to providing a sisterhood experience rich with tradition, innovation and opportunities for growth • Gained experience in the operations of nonprofits (including administrative & financial services, communications, supporter engagement) • Nonprofit headquarters dedicated to providing a sisterhood experience rich with tradition, innovation and opportunities for growth • Gained experience in the operations of nonprofits (including administrative & financial services, communications, supporter engagement)

  • RIT Office of Career Services
    • Rochester, New York Area
    • Student Receptionist (University Relations)
      • Jan 2017 - Jan 2019

      • Gained knowledge in the job search process by supporting career coordinators efforts in career coaching ( including resume/cover letter reviews, LinkedIn profile development, & mock interview practice) • Performed administrative tasks including scheduling and booking meetings and responding the student and parent inquiries • Gained knowledge in the job search process by supporting career coordinators efforts in career coaching ( including resume/cover letter reviews, LinkedIn profile development, & mock interview practice) • Performed administrative tasks including scheduling and booking meetings and responding the student and parent inquiries

  • Emma Bowen Foundation
    • United States
    • Non-profit Organizations
    • 1 - 100 Employee
    • Innovation Fellow
      • 2018 - 2019

      • Innovation Track (Digital Marketing, Engineering, Software Development, Coding, etc.) • Selected as a fellow ( alongside 93 students ) from a highly competitive nationwide program (2863 applicants) focused on building a more diverse media & technology industry • Participate in the annual NYC Conference for professional and skill development, and mentoring to strengthen my career readiness • Innovation Track (Digital Marketing, Engineering, Software Development, Coding, etc.) • Selected as a fellow ( alongside 93 students ) from a highly competitive nationwide program (2863 applicants) focused on building a more diverse media & technology industry • Participate in the annual NYC Conference for professional and skill development, and mentoring to strengthen my career readiness

  • House of Mercy
    • United States
    • Non-profit Organizations
    • 1 - 100 Employee
    • Brand & Partnerships Consultant
      • Aug 2018 - Dec 2018

      • Campaign Management & Planning Semester Project • Goals of the campaign were to connect House of Mercy with local colleges in the Rochester area, define the brand identity for social media and print, and increase student volunteering turnout • Campaign Management & Planning Semester Project • Goals of the campaign were to connect House of Mercy with local colleges in the Rochester area, define the brand identity for social media and print, and increase student volunteering turnout

  • CBS
    • United States
    • Entertainment Providers
    • 700 & Above Employee
    • Enterprise Solution Delivery Intern
      • Jun 2018 - Aug 2018

      • Business Analyst & Network Sales Internship • Business Analyst & Network Sales Internship

  • L'Oréal
    • France
    • Personal Care Product Manufacturing
    • 700 & Above Employee
    • Corporate Retail & Promotional Print Purchasing Intern
      • Aug 2017 - Dec 2017

      • L’Oréal Luxe Division (luxury retail) eg: Lancôme Paris, Yves Saint Laurent, Diesel, Ralph Lauren Fragrances, • Conducted field research in stores to evaluate the diverse trends of packaging designs in the market • Sourcing for Promotional Packaging, Print, Accessories and Marketing Collateral • Performed request for quotation (RFQ) & request for proposal (RFP) from print and packaging vendors • Gained insight into eco-friendly & sustainable packaging • L’Oréal Luxe Division (luxury retail) eg: Lancôme Paris, Yves Saint Laurent, Diesel, Ralph Lauren Fragrances, • Conducted field research in stores to evaluate the diverse trends of packaging designs in the market • Sourcing for Promotional Packaging, Print, Accessories and Marketing Collateral • Performed request for quotation (RFQ) & request for proposal (RFP) from print and packaging vendors • Gained insight into eco-friendly & sustainable packaging

  • ECMA LLC
    • New York, New York, United States
    • Event Digital Asset Mgmt & Public Relations Intern
      • Jul 2017 - Aug 2017

      • Boutique agency specializing in event management, marketing, and production for trade shows, conferences, & seminars • Worked on the New York Society of Cosmetic Chemists Supplier's Day Event Account • Supplier’s Day: Tradeshow featuring leading beauty/personal care manufacturers, distributors of raw ingredients, R&D equipment, and software providers • Boutique agency specializing in event management, marketing, and production for trade shows, conferences, & seminars • Worked on the New York Society of Cosmetic Chemists Supplier's Day Event Account • Supplier’s Day: Tradeshow featuring leading beauty/personal care manufacturers, distributors of raw ingredients, R&D equipment, and software providers

Education

  • Rochester Institute of Technology
    Media Arts & Technology, B.S., School of Media Sciences
  • Robbinsville High School
    High School Diploma

Community

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