Experience

SYNERGISTIC

• United States
• Advertising Services
• 1 - 100 Employee

• Senior Client Manager

  • Nov 2019 - Present



RoundTower Technologies, LLC

• United States
• IT Services and IT Consulting
• 1 - 100 Employee

• Marketing Manager

  • Oct 2017 - Nov 2019

  Demand Generation: Responsible for planning and organizing customer events and company engagement activities from end-to-end - Manage conception, logistics, internal operations, and post event follow-up- Coordinate with internal departments and the vendor community to identify and engage desired customer target base- Collaborate with internal and external program developers to create customized event management tools such as registration, invitations, landing pages, promotions, etc.- Manage proof of performance analytics and metrics for events including ROI, customer trends, etc. - Assist in facilitating interaction between internal CRM system and marketing programs to better track outcome and organization impactCommunity Involvement: Responsible for managing partnerships and opportunities to further develop (and communicate) community engagement activities in all regions- Capitalize on existing and potential corporate partnerships to ensure maximum branding, awareness, and engagement opportunities- Establish inventory of available assets and facilitate donation requests - Track value of donations made and causes supported, generating quarterly giving reportCommunication: Responsible for assisting in the growth of corporate brand awareness through promotion of customer activities and social media campaigns, as well as the enhancement of internal communication and sales enablement tools- Assist Human Resources in development of processes, procedures, and communication plans for corporate responsibility programs - Internal and external marketing support including creation of collateral materials, advertisement placement, case studies, customer testimonials, and sales brochures Show less

• Marketing and Community Specialist

  • May 2014 - Oct 2017

  Demand Generation: Responsible for planning and organizing customer events and company engagement activities from end-to-end - Manage conception, logistics, internal operations, and post event follow-up- Coordinate with internal departments and the vendor community to identify and engage desired customer target base- Collaborate with internal and external program developers to create customized event management tools such as registration, invitations, landing pages, promotions, etc.- Manage proof of performance analytics and metrics for events including ROI, customer trends, etc. - Assist in facilitating interaction between internal CRM system and marketing programs to better track outcome and organization impactCommunity Involvement: Responsible for managing partnerships and opportunities to further develop (and communicate) community engagement activities in all regions- Capitalize on existing and potential corporate partnerships to ensure maximum branding, awareness, and engagement opportunities- Establish inventory of available assets and facilitate donation requests - Track value of donations made and causes supported, generating quarterly giving reportCommunication: Responsible for assisting in the growth of corporate brand awareness through promotion of customer activities and social media campaigns, as well as the enhancement of internal communication and sales enablement tools- Assist Human Resources in development of processes, procedures, and communication plans for corporate responsibility programs - Internal and external marketing support including creation of collateral materials, advertisement placement, case studies, customer testimonials, and sales brochures Show less



CBTS

• United States
• IT Services and IT Consulting
• 700 & Above Employee

• Marketing and Vendor Certification Manager

  • Jan 2014 - May 2014

  Responsible for developing processes, procedures, and communication plan for corporate responsibility programs. •Manage partnerships and opportunities to communicate and further develop community engagement activities •Establish inventory of available assets, facilitate donation requests •Track value of donations made and causes supported, generating quarterly giving report Responsible for maintaining certifications needed to fulfill strategic partnership level requirements. •Maintain database of employee certifications, delivering high satisfaction ratings at partnership credential audits •Coordinate with vendor relationship managers to identify relevant program requirements and appropriate personnel for achievement•Produce quarterly internal certification report•Prepare documentation required to claim qualified training expenses for partner and state grant funded programs Show less

• Marketing Manager- Events and Vendor Certification

  • Jul 2012 - Dec 2013

  Responsible for planning and organizing customer events and engagement activities. •Manage conception, logistics, operational, and post event activities to achieve exceptional customer satisfaction within established budget •Coordinate with internal departments to identify and engage desired customer base•Collaborate with internal and external program developers to create customized event management tools •Provide analytical reports to identify customer trends and realized ROI•Event portfolio includes The Memorial Golf Tournament, The Kentucky Oaks, The Indianapolis 500 Carb Day, professional and collegiate sporting events, executive briefing series, golf outings, movie premieres, luncheons, seminars, and trade showsResponsible for maintaining certifications needed to fulfill strategic partnership level requirements. Show less

• Marketing Manager- Vendor Relationship

  • Jul 2011 - Jul 2012

  Responsible for managing strategic partnerships in daily operations, product sales and service compliance, programs, and promotions. •Collaborate with partners to develop and implement marketing plan and budget to support strategic initiatives •Coordinate with Sales and internal departments to successfully accomplish established objectives•Evaluate and report ROI for Marketing expenses and activities•Maintain certification requirements to assure appropriate partner status and superior service delivery Show less



Cincinnati Bell

• Telecommunications
• 700 & Above Employee

• Marketing Assistant

  • Jun 2010 - Jul 2011

  •Marketing and Advertising research for the emerging business market (small to mid-sized businesses). •Develop and manage relationships with relevant advertising mediums. •Internal and external marketing support for company partners- including creation of collateral materials, advertisement placement, and event coordination. •Identify synergistic opportunities to market, and promote, CBTS and its partners. •Marketing and Advertising research for the emerging business market (small to mid-sized businesses). •Develop and manage relationships with relevant advertising mediums. •Internal and external marketing support for company partners- including creation of collateral materials, advertisement placement, and event coordination. •Identify synergistic opportunities to market, and promote, CBTS and its partners.



Louisiana Serve Commission, Office of the Lieutenant Governor, State of Louisiana

• Greater New Orleans Area

• Communications Contractor

  • Apr 2009 - Jun 2010

  •Develop external communication plans for two satellite offices •Correspond with local and national media to promote office programs and associated partners •Evaluate, develop, and execute social media efforts •Manage vendor selection and contracts, oversee day-of execution for Social Innovators Business Plan Competition •Develop external communication plans for two satellite offices •Correspond with local and national media to promote office programs and associated partners •Evaluate, develop, and execute social media efforts •Manage vendor selection and contracts, oversee day-of execution for Social Innovators Business Plan Competition



March of Dimes

• Non-profit Organizations
• 700 & Above Employee

• Communications Coordinator

  • Jul 2007 - Jul 2008

  Responsible for developing statewide communications plan, including media and sponsorship opportunities.•Manage statewide Prematurity Awareness campaign•Produce statewide newsletter, coordinate creative and content for external publications. Develop electronic templates, timelines, and content schedule for regional office communication•Establish statewide email, branding, and correspondence guidelines •Collect, analyze, and report ROI for campaign sponsors

• Administrative Assistant

  • Dec 2006 - Jul 2007

  Manage meeting preparation and correspondence with State Executive Committee. Manage annual giving database and donor recognition. Plan two statewide staff meetings and annual staff awards ceremony. Maintain yearly paperwork, produce promotional materials and language, secure media and special coverage, for motorcycle events in three cities. Respond, on behalf of the Chapter, to message board from event participants.



Coro Center for Civic Leadership

• United States
• Non-profit Organization Management
• 1 - 100 Employee

• Fellow

  • Sep 2004 - May 2005

  Full-time, post-graduate program offering experience-based education to develop effective leaders. Program training combines assigned placements within the public, private and non-profit sectors with development in analytical, group governance, and communication skills. Full-time, post-graduate program offering experience-based education to develop effective leaders. Program training combines assigned placements within the public, private and non-profit sectors with development in analytical, group governance, and communication skills.