Vice President - Head of Products

• 2020 - Present

I lead product management at eGov. eGov is on a mission to transform governance at massive scale and at speed. We care about increasing the ease of living and improving the quality of life for citizens. Our #opensource digital platforms are used by governments, enterprises and civil society to co-create and deploy solutions that benefit the lives of millions. I lead product management at eGov. eGov is on a mission to transform governance at massive scale and at speed. We care about increasing the ease of living and improving the quality of life for citizens. Our #opensource digital platforms are used by governments, enterprises and civil society to co-create and deploy solutions that benefit the lives of millions.

Founder

• Jun 2016 - Aug 2020

Using data, digitization & algorithms to level the playing field in highly competitive job markets.We launched two products/services – 1) Notch Interview was focused on helping candidates prepare through mock interviews with industry professionals; 2) Notch Hire worked with organizations in an advisory and process management capacity to transform their recruitment processes. Using data, digitization & algorithms to level the playing field in highly competitive job markets.We launched two products/services – 1) Notch Interview was focused on helping candidates prepare through mock interviews with industry professionals; 2) Notch Hire worked with organizations in an advisory and process management capacity to transform their recruitment processes.

Head of Business

• Dec 2014 - Jun 2016

I've been with DoorstepForex.com right from the concept stage, to the initial product development, to setting-up the team, to the launch. I was the head of the business and scaled it up from its infancy to becoming the premier online foreign exchange marketplace in the country. This was one of the quickest instances of taking the turnover from zero to 10 digit figures in the shortest span, with a lean team and very efficient use of marketing resources. It was fun building this and growth hacking it to become one of the top online forex marketplaces in the country!

Director

• Jan 2014 - Jan 2016

Locus works in the hospitality and curated travel information space. I got involved with Locus to help expand its product portfolio and to the scale-up the company's operations. Today Locus is present in over 6 cities across India and works with some of the top hotels across the country reaching out to over 2 million premium travellers across multiple mediums, including a mobile app with curated local information. Locus works in the hospitality and curated travel information space. I got involved with Locus to help expand its product portfolio and to the scale-up the company's operations. Today Locus is present in over 6 cities across India and works with some of the top hotels across the country reaching out to over 2 million premium travellers across multiple mediums, including a mobile app with curated local information.

Digital Marketing Head

• Feb 2013 - Jan 2014

Led the digital brand-relaunch for Mahindra Holidays (Award-winning display media campaign). The company was undergoing a digital transformation and the digital marketing team laid the foundations for this transformation. I led a team of p digital marketing managers and the social media team. Responsible for the digital P&L of the company:- Digital strategy & marketing- Customer acquisition through online & mobile and digital sales- SEO, SEM, Programmatic, Social media marketing- Digital video content- Website development management- Online reputation & brand management- Agency and vendor management

Independent Consultant

• Apr 2012 - Feb 2013

Worked on several strategy consulting projects as an independent consultant - Worked on a strategy to design a $100m impact investment fund for a multilateral organization.Worked on a development project with a special focus on ICT and mobile. Worked on several strategy consulting projects as an independent consultant - Worked on a strategy to design a $100m impact investment fund for a multilateral organization.Worked on a development project with a special focus on ICT and mobile.

Head of Products

• Oct 2009 - Apr 2012

Cellcast was an Interactive media company with a play in intercative TV, web and mobile platform. The company was among India's leading interactive participative media company and one of the top mobile VAS companies. It aggregates, develops and distributes a portfolio of interactive television, web and mobile products. The company was identified as among the top 25 emerging technology companies, is the winner of the Red Herring Asia 100 award the Red Herring Global 100 award.My role was to lead a team of Product Managers and work closely with the Technology, Design and Content teams to develop, launch and run digital products on the web and mobile. I was responsible for the P&L of all digital products and reported to the CEO.

Co-founder - Director

• Aug 2007 - Oct 2009

This was the first start-up that I co-founded. namastay.in was a pioneer in the shared travel accommodation space in India. The platform aggregated independent non-hotel accommodations, like homestays, B&Bs, heritage bungalows and allowed users to book directly with accommodations owners. It was an uncharted space and in the years that namastay.in was operational, we had accommodations in 65 destinations across India. This was the first start-up that I co-founded. namastay.in was a pioneer in the shared travel accommodation space in India. The platform aggregated independent non-hotel accommodations, like homestays, B&Bs, heritage bungalows and allowed users to book directly with accommodations owners. It was an uncharted space and in the years that namastay.in was operational, we had accommodations in 65 destinations across India.

Product Consultant

• 2009 - 2009

Product Manager

• Apr 2004 - Apr 2006

P&L holder of a gaming website with revenue targets.Product Manager of a cross-platform digital and interactive television chat & messaging channel on cable television.Launched and product-managed a gaming website with online and mobile games with cross platform functionality across interactive television, mobile apps and online.Responsible for product roadmaps, product enhancements.Maintained relationships with 3rd party vendors and outsourcing companies.Managed the editorial, design, content, UGC, and customer support teams.Co-ordinated internal shared development resources with technical project managers.

Business & Product Analyst

• Apr 2003 - Apr 2004

[YooMedia Plc. Was bought over by Mirada PLC]Analyse competitive landscape and give inputs on product positioning and marketing strategyDesign process flow for new product developmentCommissioned research for insights into digital TV with a specific focus on user behaviour on interactive application and channels on TV and red button functionality.Pivotal role in new product development

Asst. Manager - Advertising Sales

• Aug 2000 - Apr 2002

This laid the foundation for my digital experience.Worked in digital advertising sales responsible for advertising revenues from some of the top corporates in India.Set-up some of the first ecommerce stores in India on rediff.comWorked in Mumbai and later in Bangalore. Great start-up experience!

Executive

• Jun 1999 - Jul 2000