Board Member

• Mar 2020 - Present

StretchLab Franchise Advisory Council

• Feb 2020 - Present

Appointed council member, term of one year.

Multi-Unit Franchise Owner

• Jul 2018 - Present

Freelancer in Media

• Oct 2017 - Aug 2018

• Designed the analytics reporting templates for a prominent B2B and B2C client • Compiled extensive client reports from data pulled from Google Analytics, DCM, and partner reports • Integrated media planning and buying for a nation-wide account for a client in the construction vertical including digital, broadcast, SEM, paid social, programmatic (DSPs) • Trafficked ad campaigns in DCM • Designed the analytics reporting templates for a prominent B2B and B2C client • Compiled extensive client reports from data pulled from Google Analytics, DCM, and partner reports • Integrated media planning and buying for a nation-wide account for a client in the construction vertical including digital, broadcast, SEM, paid social, programmatic (DSPs) • Trafficked ad campaigns in DCM

Account Manager

• Jun 2015 - Jun 2017

• Coordinated the launch and day-to-day management of approximately twenty-five concurrent digital ad campaigns • Evaluated campaign performance weekly and made recommendations to the client to better meet their campaign goals • Created strategic media plans for upcoming ad campaigns to meet the client’s goals • Lead kickoff calls and status meetings with the client and internal teams • Trained and managed professional paid interns to perform all Account Manager duties in order to assist the account management team

Digital Sales Planner

• May 2014 - Jun 2015

NYTimes.com cross-platform (desktop, tablet, smartphone, video, and mobile), NYT Apps, The New York Times Newspaper and affiliated magazines • Created strategic media plans for upcoming ad campaigns up to $2M to meet the client’s goals under very tight deadlines • Coordinated the development of ad campaigns working with various internal departments: Research, Ad Operations, Sales Development, Ad Products, Content Studio • Evaluated campaign delivery reports, analyzed the data, and provided strategic recommendations to the client • Reviewed ad campaign contracts and negotiated the Terms & Conditions with the clients • Researched competitive spend in order to create more strategic plans to win ad campaign contracts

Digital Media Account Coordinator & Sales Planner

• Aug 2013 - Feb 2014

• Implemented ad campaign contracts and ensured every details ran in accordance with the digital media plan • Evaluated campaign delivery reports, analyzed the data, and provided strategic recommendations to the client • Created strategic media plans for upcoming ad campaigns to meet the client’s goals • Organized research and competitive spend for the Account Executives • Trained and managed a professional intern to perform all Account Coordinator duties in order to assist the Chicago team

Customer Service Representative

• Dec 2011 - Aug 2013

• Resolved client issues directly; communicated with approximately 100-150 customers daily via phone and e-mail • Collaborated with internal departments to resolve customer issues • Maintained financial accounts by processing adjustments • Kept records of customer interactions and actions taken on accounts • Resolved client issues directly; communicated with approximately 100-150 customers daily via phone and e-mail • Collaborated with internal departments to resolve customer issues • Maintained financial accounts by processing adjustments • Kept records of customer interactions and actions taken on accounts

Store Manager & International New Stores Team Lead

• Nov 2007 - Sep 2011

• Head of store; managed all day-to-day operations of the store and store personnel including assistant store managers, the stockroom manager, and part-time store associates (up to 100 employees during the holidays) • Analyzed and compared story revenue reports with previous year’s sales and evaluated ways to grow the business; annual revenue was approximately $4M per store • Oversaw changes to the salesfloor, the processing of shipments, customer service interactions, and store maintenance • Executed the set-up and launch of new flagship stores in various countries; selected due to success as a store manager • Assigned tasks and provided training for up to 300 employees for each opening; set-up lasted 16 days and workdays were 12+ hours long