Experience

Sport Plus Media Pte Ltd (SportPlus.sg)

• Singapore
• Spectator Sports
• 1 - 100 Employee

• Founder

  • Sep 2021 - Present



1 Play Sports Pte Ltd

• Singapore
• Media Production
• 1 - 100 Employee

• Head of Content & Sports Presenter

  • Feb 2021 - Aug 2021

  A) Content Strategist Key Responsibilities: Develop a clear and robust content strategy that is consistent with the company's brand values of connecting communities, and creating sporting heroes; addressing both business goals and consumer's needs • Creation of compelling original content that drives engagement across platforms - from online to linear TV and social media • Identifying opportunities to work with industry partners to extend reach and achieve joint targets B) Social Media Lead: Key Responsibilities: Provide guidance to Social Media team, in order to optimise content for social media consumption across 1 Play Sports' Instagram, TikTok, Facebook and YouTube channels • Re-shape audience demographics for better engagement and audience retention, targeting new verticals of youth and working adults, across fitness, alternative sports and traditional sports genres C) Producer / Presenter Key Responsibilities: Oversee production of weekly 60 minute sports show for Singtel TV, focusing on sports events and news, Team Singapore's journey to Olympics / Paralympics / SEA Games / ASEAN Para Games, and community sports / fitness / yoga industry. • Anchor and present 60-minute TV show segment • Sports Presenters Programme: Work with National Sports Associations (NSA) and Institutes of Higher Learningg (IHL) to identify youth and students for sports presenters and commentators training as part of industry development D) Sports Commentator Key Responsibilities: Provide sports commentary coverage for National School Games and Singapore Premier League football matches.



Sport Singapore

• Singapore
• Spectator Sports
• 500 - 600 Employee

• Executive Producer, Get Active TV & SG Sports TV

  • Mar 2020 - Feb 2021

  A) Executive Producer, Get Active TV: Key Responsibilities: Spearhead development of broadcast media platform in support of ActiveSG Circle, with daily shows across fitness, food & nutrition, and infotainment from the start of Circuit Breaker, so as to:• Shape the national narrative for sports and fitness as a force for good to foster resilience among Singaporeans during Covid-19;• Provide an avenue for education, entertainment and support during Covid-19 when everyone has to stay at home, to keep Singaporeans healthy;• Administer Industry aid to support key industry players and provide them with meaningful work by contributing to the SG United cause;• Create outreach and sponsorship opportunities for corporate partners, so as to sustain the local sporting ecosystem amidst Covid-19 crisis B) Sports Presenter and Show Host Key Responsibilities: Verbalise and orchestrate key Singapore sporting narratives through SportSG's owned social media plaforms, partners' media and social media networks, and TV.• Direct engagement and feedback with key stakeholders including NSAs, Team Singapore athletes, fitness industry professionals, and sports event organisers C) Sports Content Network and Social Media Partnerships Lead: Key Responsibilities: Oversee development of a media distribution network for better reach beyond SportSG's existing communities and owned platforms; strengthen working relationships with existing content and social media partners - from SportSG brand ambassadors, to creators and commercial platform owners• Forging of new content partnerships with social media platforms, creators, event organisers, venue operators and media publishers;• Influencer Marketing and Development of content network to support SportSG's top of funnel requirements in the Circle;• Drive engagement in target niches and parallel verticals for audiences outside of Sport, Fitness, health and wellness industry through brand ambassadors and content network.

• Senior Manager & Social Media Lead, Content Lab @Sport

  • Jul 2018 - Feb 2021

  Key Responsibilities• Spearhead social media and content development strategy across SportSG's social properties (Facebook, Instagram, YouTube), to enhance online engagement through the development of a positive consumer-centric experience, facilitating the user journey from awareness to advocacy• Project lead in developing the framework for a first-in-public service online marketing initiative for lead generation - a Brand Ambassadors network comprising social media influencers and content creators - based on real and relevant personalities to SportSG: national athletes, citizen athletes, media personalities, health and fitness practitioners and sport volunteers; so as to augment existing online marketing strategy and reach the unconverted • Revamp and re-development of social and content strategies to create content with greater resonance with SportSG's online following, and that more effectively engage audiences via a parallel narrative, and the building of commercial and content partnerships so as to better effect long term changes to inspire active living in the community• Grow SportSG's online presence through relevant collaborations and joint projects with external event partners and operators, so as to increase SportSG's share of voice in target verticals and channels where SportSG has little prior influence in• Jointly develop a framework with SportSG's Human Resource Division for staff development and training for public speaking and presentation

• Manager, Digital Marketing (from Senior Executive)

  • Aug 2012 - Jun 2018

  Responsibilities• Sports Editor for myActiveSG.com, overseeing lifestyle and feature content, and for 28th SEA Games official website • Project lead and Online Community Manager for SportSG's various online and social properties• Spearheaded content strategy across SportSG’s online platforms via audience segmentation, development of customised online lifestyle and entertainment content for amplification across channels, channeling consumers to key touch points for conversion• Co-developed creative online campaigns, talking points, and designed user experiences to enhance engagement with myActiveSG fans and followers for major sporting events and initiatives, identifying synergies with partners to work with them in achieving joint targets• On screen presenter for LIVE shows at events, and lifestyle videos for Sport Singapore's YouTube Channel, as a SportSG Brand AmbassadorKey Achievements• SEA Games 2015 website visitorship of 3.65 million unique visitors, 44 million unique visitors for SportSG YouTube channel, and 575,000 for Facebook • During SEA Games period managed Digital volunteers and Games time content production from 30 venues around Singapore



Footballopod.com (OPOD LLP)

• Singapore

• Creative Director & Editor

  • Dec 2009 - Aug 2012

  Key Responsibilities • Co-founder of popular local website Footballopod.com and parent company OPOD LLP • Spearhead development of content strategy for online content, including editorial and video production • Oversee editorial team of freelance and volunteer writers • Conceptualise and executed publicity plan, and provided creative direction in portal’s web development • Formulate business strategies to grow online community and increase web traffic to website through partnerships with local industry players and via Facebook ad buys Key Achievements • Website with the most comprehensive online news coverage of local football, from amateur grassroots level to S-League, with 7 amateur leagues operating on platform • Online community of over 7,100 fans on Facebook and over 1,000 followers on Twitter



Singapore Polytechnic

• Singapore
• Higher Education
• 700 & Above Employee

• Corporate Communications Officer

  • Aug 2010 - May 2012

  Key Responsibilities • Manage and execute publicity initiatives for SP focusing on media relations • Develop marketing and publicity materials through marketing brochures, event collaterals and regular engagement with media through direct pitches, press releases, and media advisories, developed corresponding media talking points for senior management, co-ordinated media training for Senior Management to become spokespersons for SP Key Achievements • Extensive positive media coverage for main projects for SP Open House 2011 & 2012, Singapore International Water Festival 2011, and Design Thinking with Roger Martin (Rotman Business School)



Singapore Youth Olympic Games

• Government Administration

• Regional Coordinator, Americas (NOC Relations)

  • Sep 2008 - Dec 2009

  Key Responsibilities • Establish and manage relations with assigned National Olympic Committees (NOC) from around the world • Representative for Organizing Committee at NOC General Assemblies and international forums in Acapulco, Mexico and Taipei, Taiwan to communicate and share progress updates with NOCs • As team lead for Americas continent, manage communications plan for the team with NOCs to ensure effective dissemination of information • Co-ordinate and develop divisional Games Wide Timeline integration of milestones with other Functional Areas (FA) of Org Comm Key Achievements • Conceptualised and co-developed Delegation Registration Process to facilitate efficiency in Youth Olympic Games Village during Games time



Singapore Airlines

• Singapore
• Airlines and Aviation
• 700 & Above Employee

• Passenger Sales Manager & Passenger Services Manager

  • Mar 2007 - Sep 2008

  Key Responsibilities Direct Sales – Internet Sales (www.singaporeair.com.sg) • Manage and oversee online sales activities for flights out of Singapore • Formulate and propose marketing strategies to promote sales through online campaigns and promotions • Forge partnerships to introduce joint promotions for launch of new flight destinations Leisure Sales – North America, West Asia & Africa, Japan & Korea • Build and strengthen relations with appointed travel agents to increase SQ ticket sales, and worked with agents to promote land packages • Manage Agency Marketing Fund, as incentive for agents to sell more SQ tickets • Market Planning – study and identify weekly market trends to formulate suitable sales strategies Key Achievements • Co-developed, executed and co-ordinated with e-Bay for charity flight auction on world’s first A380 aircraft flight in 2007



Singapore Economic Development Board (EDB)

• Singapore
• Government Administration
• 700 & Above Employee

• Intern

  • Aug 2004 - Dec 2004

  Key Responsibilities • Wrote speeches for ministers, EDB Chairman, and Asst Managing Director • Handled Media queries, prepared media kits, follow-up with media, media RSVP, media registration, assisted in conceptualizing media messages for Global Entrepolis @ Singapore (GES) 2004 Key Responsibilities • Wrote speeches for ministers, EDB Chairman, and Asst Managing Director • Handled Media queries, prepared media kits, follow-up with media, media RSVP, media registration, assisted in conceptualizing media messages for Global Entrepolis @ Singapore (GES) 2004